
Part 3: $100M Offers Book | Ep 581
Explicit content warning
08/19/23 • 28 min
2 Listeners
“You can either be right or you can be rich.” In this episode, Alex (@AlexHormozi) discusses the Value Equation, a concept that can help businesses charge heinous amounts of money for their products or services. The episode includes tips on increasing the perceived likelihood of achievement, decreasing time delay, and decreasing effort and sacrifice to create more value for the customer.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Wanna scale your business? Click here.
Timestamps:
(0:40) - Value Equation & Free Goodies
(9:59) - Dream Outcome
(13:20) - Perceived Likelihood of Achievement
(14:47) - Time Delay
(18:13) - Effort and Sacrifice
(20:18) - How the Value Equation is Used
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Mentioned in this episode:
Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
“You can either be right or you can be rich.” In this episode, Alex (@AlexHormozi) discusses the Value Equation, a concept that can help businesses charge heinous amounts of money for their products or services. The episode includes tips on increasing the perceived likelihood of achievement, decreasing time delay, and decreasing effort and sacrifice to create more value for the customer.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Wanna scale your business? Click here.
Timestamps:
(0:40) - Value Equation & Free Goodies
(9:59) - Dream Outcome
(13:20) - Perceived Likelihood of Achievement
(14:47) - Time Delay
(18:13) - Effort and Sacrifice
(20:18) - How the Value Equation is Used
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Mentioned in this episode:
Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Previous Episode

Part 2: $100M Offers Book | Ep 580
“I hope what you're giving them is worth it.” In this episode, Alex (@AlexHormozi) the pricing and commodity problem that most businesses face, along with the importance of having a Grand Slam offer to differentiate your product based on value, not price. He also emphasizes the three ways to grow a business: get more customers, increase their average purchase value, and get them to buy more times.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Wanna scale your business? Click here.
Timestamps:
(0:47) - Pricing The Commodity Problem
(16:37) - Finding the Right Market
(42:18) - Charge What It’s Worth
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Mentioned in this episode:
Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Next Episode

Part 4: $100M Offers Book | Ep 582
“Most things that are hard to sell are typically easy to fulfill.” In this episode, Alex (@AlexHormozi) discusses the thought process behind creating a Grand Slam Offer, and shares tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list problems, and create solutions that provide tremendous value to prospects.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Wanna scale your business? Click here.
Timestamps:
(0:29) - Thought Process
(4:24) - Value Offer Part 1: Problems and Solutions
(14:28) - Value Offer Part 2: Trim and Stack
(19:12) - Enhancing the Value They’d Be Stupid To Say No
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Mentioned in this episode:
Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
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