The Game w/ Alex Hormozi

“The world needs more entrepreneurs.” In this episode, Alex (@AlexHormozi) discusses on how to make profitable offers using a combination of pricing, value, guarantees, and naming strategies. He also shares his personal journey from financial ruin to achieving enormous profits and success, emphasizing the importance of being bold and taking risks in business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:00) - Opening Credits and Dedication

(2:04) - Start Here

(7:24) - How We Got Here

(18:40) - Grand Slam Offers

(26:10) - What’s In It For You?

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“This is not the life I want to lead. I am not happy doing this every day. I would prefer to not be alive if this is what my life will be continuously.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and takes us back to when it all started, the trials and tribulations he had to endure, and the day his journey as an entrepreneur would change forever. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Behind the Brand’s YouTube Channel!

Timestamps:

(0:40) Alex’s early beginnings in business & trying to live up to expectations

(10:07) - Fear as a driver to hustle and the use inversion thinking

(17:30) - Finding interests in business and fitness (together)

(21:11) - The hardships Alex had to face and learning them the hard way

(36:19) - Early blueprints of Gym Launch and finally cracking the code to their success

(43:01) - “I had to learn how to do business on my own in order to learn how to partner later”

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Entrepreneurship isn't for the faint of heart. The load is heavy and the road is long.” In this episode, Alex (@AlexHormozi) discusses his experiences with advertising and the importance of volume and testing until you find what works. He also lays out a simple one-page advertising plan for getting more engaged leads and scaling your business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(1:08) - Get Started

(6:13) - Advertising in Real Life

(15:05) - The Roadmap

(20:14) - Decade in a Page

(25:57) - Free Goodies & Closing Credits

Follow Alex Hormozi’s Socials:

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“The only way you can make a fully informed decision is on the inside, not the outside.” In this episode, Alex (@AlexHormozi) discusses the power of bonuses and guarantees in increasing sales and reducing risk. He shares tips on how to present bonuses effectively and how to structure guarantees for maximum impact.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:45) - Bonuses

(9:47) - Price-To-Value Discrepancy

(12:51) - Guarantees

(23:07) - Unconditional vs. Conditional Guarantees

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“You gotta learn how to sell and you gotta learn how to lead.” Today, Alex (@AlexHormozi) answers your questions and shares valuable insights on building viable and scalable business structures. Topics covered include focus, discipline, problem definition, key business skills, product value, team dynamics, business partnerships, and the use of technology. Strategies for enhancing brand power, attracting quality clients, handling volatile customers, and improving sales close-rates are also discussed.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:48) - How Do I Get Rich AF?

(2:33) - What If You Had To Start Over?

(3:51) - Three Most Important Skills To Develop?

(5:44) - How To Balance Freedom and Discipline

(7:26) - What Advice Would You Give To Your Younger Self?

(8:30) - Best Leila Story

(11:14) - Biggest takeaway from writing $100M Offers + Leads

(13:45) - Do you like book summaries?

(14:26) - Can you scale my business?

(18:08) - Difference between Skills and Meta-skills

(21:47) - How would you fix the education system?

(25:50) - How do you choose what to learn?

(28:04) - Takeaways from Branding Education

(33:54) - Deleting vs. Solving problems

(35:41) - How to price premium services?

(39:36) - What does a great accounting firm look like to you?

(43:14) - How much should I learn before hiring for a role?

(45:30) - How to fix operations?

(47:56) - What should agency owners avoid?

(49:20) - How do agencies become irreplaceable?

(52:52) - How do I deal with a needy client?

(56:29) - How do I stand out?

(58:39) - Should we franchise?

(01:02:59) - Where do you find knowledgeable people?

(01:04:24) - Should we do group selling?

(01:07:20) - How do I build trust in sales?

(01:08:50) - Number 1 Reason Show Up Rates Change

(01:12:29) - How to increase performance of setters and closers

(01:14:43) - How to sell emerging tech

(01:15:26) - What are the best A.I businesses you’ve seen?

(01:19:32) - How to hire a good development team

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition