265 - The New Innovators — with Mauro Porcini

11/01/23 • 70 min

“Innovation is an act of love.”

So say’s our guest, Mauro Porcini, Senior Vice President and Chief Design Officer at PepsiCo. With over 1800 design and innovation awards having his name attached to them, if anyone would know, he would. On top of that, before joining PepsiCo, Mauro was 3M’s first Chief Design Officer, and was named one of Forbes’ 40 Under 40 (2012), Fast Company’s 50 Most Influential Designer’s In The USA (2011), and has received countless other accolades. Now he’s written a book, The Human Side Of Innovation: The Power Of People In Love With People which “reveals the secret to creating life-changing innovation: putting human needs and wants at the center of any design process.” In this episode, Mauro will talk about his youth, and how his parents steadfast values shaped the man he became, his three prerequisites for finding happiness, both personally and professionally, and how to successfully lead your employees. At the core of this discussion, like many we’ve had, is creating value, and Chris and Mauro will talk about why it is important to create emotional value for yourself, and how that emotional value can then turn into different kinds of value for others.

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“Innovation is an act of love.”

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Previous Episode

264 - Accelerating Creativity — with Kevin Lau

It’s not unusual for people to be a little on edge about AI, both where it is now, and where it could be in the near future. As a creative, will you even have a job in five or ten years? If AI can create art, where do we humans fit in? In this episode, Chris is joined by fellow LA Motion Design Director Kevin Lau to talk about the similarities between starting their careers with the beginnings of After Effects and Motion Design in the mid 90’s, and how it feels similar to this dawning of a new AI era. Kevin has a long history working with the newest tools in the industry, building businesses, and winning awards, and after almost three decades, has a lot of insight to share about how the future isn’t something to be scared of. Kevin and Chris will talk about how taste will become the primary driver of a creative’s potential, in a world where AI can do a lot of the legwork, and why it’s important to pay attention to the trends of your youth.

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Next Episode

266 - Creating An Authentic Personal Brand — with Ryan Alford

What do you do when you spend two decades of your life working with some of the biggest agencies and biggest brands in the world, on some of the most successful marketing campaigns of the time, and no one really knows who you are? That was the situation that Ryan Alford found himself in, after working on massive campaigns for huge brands. He found himself in a new world, where people care less about the entries on your resume, and more about the expertise that you publicly share, and the para social relationship they have with you. So Ryan did something that would, ultimately, change his life - He started his own agency, Radical, and a new podcast, Radcast. Radcast’s goal is to teach and entertain, and be a big, bright beacon bringing attention to Radical. Through Ryan’s charm and authenticity, the core of his personal brand, Radcast is now currently the #1 ranked Marketing Podcast on Apple Podcasts. In this conversation, Chris will be talking to Ryan about how he got started, the glory days of working with massive clients during a huge transition in the tech space, and the new frontier of Radical and Radcast, and how he’s successfully navigating it by being himself.

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