The Futur with Chris Do

“Innovation is an act of love.”

So say’s our guest, Mauro Porcini, Senior Vice President and Chief Design Officer at PepsiCo. With over 1800 design and innovation awards having his name attached to them, if anyone would know, he would. On top of that, before joining PepsiCo, Mauro was 3M’s first Chief Design Officer, and was named one of Forbes’ 40 Under 40 (2012), Fast Company’s 50 Most Influential Designer’s In The USA (2011), and has received countless other accolades. Now he’s written a book, The Human Side Of Innovation: The Power Of People In Love With People which “reveals the secret to creating life-changing innovation: putting human needs and wants at the center of any design process.” In this episode, Mauro will talk about his youth, and how his parents steadfast values shaped the man he became, his three prerequisites for finding happiness, both personally and professionally, and how to successfully lead your employees. At the core of this discussion, like many we’ve had, is creating value, and Chris and Mauro will talk about why it is important to create emotional value for yourself, and how that emotional value can then turn into different kinds of value for others.

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Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly?

As Mika puts it, there are two core components: strategy and creativity.

Strategy involves strategic thinking, writing positioning statements, and determining the brand’s voice—the invisible traits of a brand. Creativity arrives in more tangible forms, like campaigns, videos, concepts, and copywriting.

In this episode, Mika shares how he navigated the design industry and transitioned from fetching lunch orders to facilitating high-profile strategy sessions.

Mika and Chris delve into how brand strategy works. The process, the pitfalls, and why the last thing a client wants is a “yes” person.

If you work in or are curious about brand strategy, what it is, or how it works, then give this episode a listen. Mika is generous with what he’s learned and how he learned it. Maybe his story can help you.

Sponsored by:

Athletic Greens - https://athleticgreens.com/futur

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Graham Cochrane is an entrepreneur, YouTuber, and business coach whose mission is to help other people start their own businesses.

You might be thinking, “Great. Another online business guru telling me to sign up for their seminar while they pose in front of a rented Lamborghini.”

But you would be wrong.

In 2009, right after the financial collapse, Graham was laid off. He and his wife had recently purchased a house and just had their first baby. Not a great place to be.

After struggling to find work and being unable to make enough through freelance work, Graham saw an opportunity, and a side project was born.

Graham had unintentionally founded The Recording Revolution, the world’s largest online audio recording and music production resource.

Years later, that little side project evolved into a seven-figure business with over twenty-thousand customers.

The magic formula? Serve others.

In this episode, Graham shares how spending his time and effort serving others has served him well. He and Chris talk about non-traditional ways to earn a living being creative, how to build a community, and why you don’t need to be an expert to teach.

Graham was also generous enough to share the nuts and bolts of his business model and its financials. His first year in business, he earned $5,000, but by the end of his second, he was at $65,000, all from selling courses based on his experience.

Sponsored by

BetterHelp - https://betterhelp.com/futur

Athletic Greens - https://athleticgreens.com/futur

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In this engaging episode, Chris Do connects with Adrian Per, a talented filmmaker, creative director, and rising social media influencer, to unpack his journey of perseverance and self-discovery. Adrian reflects on his early creative spark—dissecting music and visualizing scenes as a child—and how that passion blossomed into a career in filmmaking.

He shares the struggles of growing up as the son of immigrant parents, dealing with societal and familial expectations, and navigating financial challenges. The conversation delves into pivotal moments, including Adrian’s move to Los Angeles, his transition from music videos to branded content, and the lessons he learned about humility, collaboration, and self-expression.

Adrian also provides a fascinating glimpse into his creative process, from scripting to self-shooting, and discusses the importance of authenticity in both personal style and professional projects. With humor, vulnerability, and practical insights, this episode is an invaluable resource for creatives and entrepreneurs aiming to make their mark.

Timestamps:

(00:00) - Introduction

(00:42) - Meeting Adrian Per

(01:17) - Adrian’s creative journey

(07:15) - Music videos and early inspirations

(14:00) - Struggles and lessons from immigrant parents

(22:00) - Adrian’s move to Los Angeles

(28:23) - Transition to content creation

(34:10) - Networking and social skills

(41:00) - Adrian’s creative process and filming techniques

(52:00) - Evolution of personal style

(55:45) - Reflection on Instagram recognition

If you want to see the video, please check it out on YouTube: https://youtu.be/KvUO_1lrNcQ

Check out today's guest, Adrian Per:

Adrian's Instagram: https://www.instagram.com/omgadrian/

Adrian's TikTok: https://www.tiktok.com/@omgadrian

Adrian's YouTube: https://www.youtube.com/adrianper

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Clubhouse:https://www.clubhouse.com/@thechrisdo

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