Leading as an Entrepreneur with Jason Reichl - Part 1
Explicit content warning
03/05/21 • 24 min
Come on in and take a seat for part one of Mark and Ben’s conversation with Jason Reichl, cofounder of Go Nimbly, lover of design thinking, master of optimizing revenue operations, and a guy who has a love/hate relationship with the Eisenhower Matrix. If you have marketing, sales, or customer service staff in your business, Jason’s insights could be gamechangers. Jason came from a creative background but he always had a firm grasp of the business aspects of every endeavor, so even his mediocre projects became successful. Through his early work experiences, Jason realized that he had a knack for creating the framework and disciplines needed to fill in the gaps that the customer might experience through the marketing, sales, and customer services processes and with Go Nimbly he wants to provide a product that makes all of those aspects of the customer experience more effective and efficient.
During this episode, Jason also talks about how he prioritizes the important over the urgent, perhaps reclassifying important things as urgent as well to ensure that they take precedence. He goes a level deeper than the Eisenhower Matrix does by asking himself if the urgent thing in front of him is a reverberation of a previous decision that could have been mitigated by taking a different course of action earlier. Every strategy decision, Jason says, has a dark underside and it is important to recognize and comprehend the effects early on and to remain committed to the strategy so that your people will follow suit and continue to trust in your strategic capabilities. “Even over” statements also help Jason provide clarity as a leader because they establish the core principles and values at Go Nimbly that will never be relinquished.
Tune in next week for the conclusion of the interview with Jason Reichl!
Connect with Jason:
https://www.linkedin.com/in/betterjason
https://twitter.com/betterjason?lang=en
Connect with us:
To submit questions/comments, including voice memos: [email protected]
https://www.thefridayhabit.com/
https://www.instagram.com/benjaminmanley
http://www.benjaminmanley.com/
https://www.brandvivamedia.com/
Come on in and take a seat for part one of Mark and Ben’s conversation with Jason Reichl, cofounder of Go Nimbly, lover of design thinking, master of optimizing revenue operations, and a guy who has a love/hate relationship with the Eisenhower Matrix. If you have marketing, sales, or customer service staff in your business, Jason’s insights could be gamechangers. Jason came from a creative background but he always had a firm grasp of the business aspects of every endeavor, so even his mediocre projects became successful. Through his early work experiences, Jason realized that he had a knack for creating the framework and disciplines needed to fill in the gaps that the customer might experience through the marketing, sales, and customer services processes and with Go Nimbly he wants to provide a product that makes all of those aspects of the customer experience more effective and efficient.
During this episode, Jason also talks about how he prioritizes the important over the urgent, perhaps reclassifying important things as urgent as well to ensure that they take precedence. He goes a level deeper than the Eisenhower Matrix does by asking himself if the urgent thing in front of him is a reverberation of a previous decision that could have been mitigated by taking a different course of action earlier. Every strategy decision, Jason says, has a dark underside and it is important to recognize and comprehend the effects early on and to remain committed to the strategy so that your people will follow suit and continue to trust in your strategic capabilities. “Even over” statements also help Jason provide clarity as a leader because they establish the core principles and values at Go Nimbly that will never be relinquished.
Tune in next week for the conclusion of the interview with Jason Reichl!
Connect with Jason:
https://www.linkedin.com/in/betterjason
https://twitter.com/betterjason?lang=en
Connect with us:
To submit questions/comments, including voice memos: [email protected]
https://www.thefridayhabit.com/
https://www.instagram.com/benjaminmanley
http://www.benjaminmanley.com/
https://www.brandvivamedia.com/
Previous Episode
How to Bootstrap a Sci-Fi Film with Joel Guelzo Part 2
When Joel started the creation process for Norman in 2012, he didn’t have many resources besides an idea and a dream. He thought at the time that he was working on a short film, but after the first few weeks of shooting it became apparent to him and the actor who played Norman that the film had the potential to be feature-length, so they shifted their mindset to fleshing out the story more. Most Saturday mornings for about 3 years, they could be found at another friend’s house, which was the main filming location, working on various scenes until Joel’s vision had been brought to fruition.
Along the way, Joel was met with a lot of push back from people who wanted to know why he wasn’t doing things a certain way, but he was committed to his process and he is very pleased with the end result. He attributes the film’s success to the collaboration and buy-in from everyone involved in the film, from the actors to the musician who wrote the score to the other members of the crew (like Ben, who did some design work) that each contributed their own parts. Joel ran the film with an open-door policy, constantly showing the actors and crew the footage from various cuts for feedback. Joel worked very closely with his brother Jonah who is an audio engineer during post-production to make sure that every sound heard during the film was exactly right. Joel’s wife Joy, who works for Ben at Knapsack Creative, has always been extremely supportive of Joel’s ideas, which Joel says is such a blessing.
Looking back, Joel affirms his decisions to make everything as high-quality as possible along the way – not cutting any corners – because the cumulative effect of all of those decisions increased the overall quality of Norman by 15% at least. Now that the film has been released, Joel anticipates several more months (if not longer) of promoting the film and he hopes to use any proceeds to help fund a future film. For listeners who are working towards their own goals, Joel encourages you to announce what you are doing and surround yourself with accountability, to learn what you are bad at and ask for help with those things, and to carefully consider the details because they really do matter.
Connect with Joel:
https://www.normanthefilm.com/
https://www.projectvolare.com/
https://www.facebook.com/Normanthefilm/
https://www.instagram.com/normanthefilm/
https://vimeo.com/channels/647286
https://www.youtube.com/user/NormanTheFilm
Connect with us:
To submit questions/comments, including voice memos: [email protected]
https://www.thefridayhabit.com/
https://www.instagram.com/benjaminmanley
http://www.benjaminmanley.com/
https://www.brandvivamedia.com/
Next Episode
Leading as an Entrepreneur with Jason Reichl - Part 2
This is the second part of Mark and Ben’s interview with Go Nimbly cofounder, Jason Reichl, so if you haven’t listened to the first part, go back to Episode 58 and get caught up! Jason says that there are two key questions you should ask yourself when it comes to setting goals:
- How do I enact change that sticks?
- How do I communicate about that change implementation? And why?
He says that if you do not communicate goals and the changes that will be a part of reaching those goals in a way that is recognizable to your team, your aims will not be effective. People need to understand specifically what you are proposing in order to jump on board. Part of this process is making your organization’s mission very visible and apparent and then having your team cast visions for themselves in a way that aligns with your mission framework.
Once you are all on the same page regarding organizational mission and goals, Jason recommends encouraging your team to pursue innovation and have the freedom to collaborate and brainstorm in unconventional ways like Patrick Condon taught him. This incubator model is a great one for avoiding the silo syndrome of departments being afraid of change and becoming territorial. Jason talks about tracking momentum KPIs instead of some of the more traditional KPIs that put too much emphasis on the wrong targets and metrics which could contribute to silos circling their wagons.
Another practice that Jason has implemented at Go Nimbly is culture squads, groups that come together and meet on certain issues in order to create best practices. Systems and processes like this are one of Jason’s passions in the organization because they set up the guardrails for projects and allow the team space to be proactive and innovative. The action item after this episode is to think about and write out a vision for yourself one year out. Be very specific – what you want to see, hear, taste, smell, do, etc.
Connect with Jason:
https://www.linkedin.com/in/betterjason
https://twitter.com/betterjason?lang=en
Connect with us:
To submit questions/comments, including voice memos: [email protected]
https://www.thefridayhabit.com/
https://www.instagram.com/benjaminmanley
http://www.benjaminmanley.com/
https://www.brandvivamedia.com/
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-friday-habit-245568/leading-as-an-entrepreneur-with-jason-reichl-part-1-27762537"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to leading as an entrepreneur with jason reichl - part 1 on goodpods" style="width: 225px" /> </a>
Copy