Building an Authority Brand with Curt Mercadante (Part 1)
01/01/21 • 20 min
Our guest on this episode of The Friday Habit podcast is Curt Mercadante, Founder of Merc Enterprises, author, certified Gallup Strengths trainer, certified human behavior specialist, and host of The Freedom Mindset Podcast Radio show. Curt shares his insights about creating an authority brand rather than just a commodity brand, providing value, attracting customers, and cultivating loyalty. Every business, he points out, started as a thought which led to an idea which manifested in a business which comes with inherent authority, but many people are not tapping into this authority to improve the lives of other people.
The four pillars of building an authority brand are:
- Attention – Gaining followers, likes, views, and shares is just the beginning.
- Accuracy – Creating a client persona based on demographics, behaviors, and attitudes is essential to understanding and relating to your audience.
- Alignment – Your audience wants to know what is in it for them, so don’t bombard them with your accomplishments and accolades. Create your impact story in the form of one simple sentence.
- Authenticity – Consistently communicating to your audience will establish the know, like, and trust factor.
Many businesses focus their strategies on social media because this his how they think they can reach the most people, but social media is just a tool and it is not reliable for gaining leads or loyal customers. It is crucial to consistently communicate your message, being aware of your niche and the best ways to reach the personas you have established. Rather than focusing on results, dial into the process and reverse engineer your long-term goals to determine your outcomes. Come back next week for the conclusion of Mark and Ben’s conversation with Curt!
Connect with Curt:
https://www.curtmercadante.com/
https://podcasts.apple.com/us/podcast/freedom-mindset-radio/id1352804152
https://www.amazon.com/Five-Pillars-Freedom-Lifestyle-Comfort-ebook/dp/B07WLLBGRD
https://twitter.com/curtmercadante
https://www.linkedin.com/in/curtmercadante
https://www.facebook.com/curtmercadante/
Connect with us:
To submit questions/comments: [email protected]
https://www.thefridayhabit.com/
https://www.instagram.com/benjaminmanley
http://www.benjaminmanley.com/
https://www.brandvivamedia.com/
Our guest on this episode of The Friday Habit podcast is Curt Mercadante, Founder of Merc Enterprises, author, certified Gallup Strengths trainer, certified human behavior specialist, and host of The Freedom Mindset Podcast Radio show. Curt shares his insights about creating an authority brand rather than just a commodity brand, providing value, attracting customers, and cultivating loyalty. Every business, he points out, started as a thought which led to an idea which manifested in a business which comes with inherent authority, but many people are not tapping into this authority to improve the lives of other people.
The four pillars of building an authority brand are:
- Attention – Gaining followers, likes, views, and shares is just the beginning.
- Accuracy – Creating a client persona based on demographics, behaviors, and attitudes is essential to understanding and relating to your audience.
- Alignment – Your audience wants to know what is in it for them, so don’t bombard them with your accomplishments and accolades. Create your impact story in the form of one simple sentence.
- Authenticity – Consistently communicating to your audience will establish the know, like, and trust factor.
Many businesses focus their strategies on social media because this his how they think they can reach the most people, but social media is just a tool and it is not reliable for gaining leads or loyal customers. It is crucial to consistently communicate your message, being aware of your niche and the best ways to reach the personas you have established. Rather than focusing on results, dial into the process and reverse engineer your long-term goals to determine your outcomes. Come back next week for the conclusion of Mark and Ben’s conversation with Curt!
Connect with Curt:
https://www.curtmercadante.com/
https://podcasts.apple.com/us/podcast/freedom-mindset-radio/id1352804152
https://www.amazon.com/Five-Pillars-Freedom-Lifestyle-Comfort-ebook/dp/B07WLLBGRD
https://twitter.com/curtmercadante
https://www.linkedin.com/in/curtmercadante
https://www.facebook.com/curtmercadante/
Connect with us:
To submit questions/comments: [email protected]
https://www.thefridayhabit.com/
https://www.instagram.com/benjaminmanley
http://www.benjaminmanley.com/
https://www.brandvivamedia.com/
Previous Episode
Merry Christmas!
Merry Christmas, everyone! Ben and Mark take a break from their previously scheduled programming to bring you reminiscences from Christmases past and some great ideas for bonding as a family or as a work team. Mark paints a picturesque scene from Christmas mornings spent at his grandmother’s house as a big, happy, Italian family and the laser tag set that brought him such joy. Ben remembers the surprising happiness that came from receiving his first pocket-sized “video game” as well as the electric train set and race cars that every young boy looks for under the tree.
As a native Ohioan, Ben talks of strange delicacies called buckeyes and scotcheroos – if you know, you know. While Mark’s favorite treats of molasses cookies and no bake cookies are more universally known. In the days leading up to Christmas, the Labriola family can be seen walking around Target in their Christmas jammies so the kids can shop for each other, while the Manley family opts for quiet nights by the fire sipping egg nog. Ben’s family has donned the moniker of “The Christmas Ninjas” this year, hoping to deliver surprise gifts to families in need.
Both Mark and Ben have been known to pull a prank or two in their day, and if you’re looking for some unique ideas, you’ll have to listen in for all the details. Since there is no action item this week, you might just have the time to prank someone in your life.
Connect with us:
To submit questions/comments: [email protected]
https://www.thefridayhabit.com/
https://www.instagram.com/benjaminmanley
http://www.benjaminmanley.com/
https://www.brandvivamedia.com/
Next Episode
Building an Authority Brand with Curt Mercadante (Part 2)
We dive a bit deeper into the four pillars of building an authority brand with Curt Mercadante during this episode of The Friday Habit. When it comes to the right ways to gain attention for your business or brand, Curt says that it is important to have a LinkedIn presence and consistently publish content there. But this will not be effective unless you have a concrete understanding of who your ideal client is. The accuracy pillar addresses this, nudging you towards creating those personas that you will keep in mind as you go about every brainstorming and strategy conversation. Be confident enough to cast a small net into that small pond, making the message relevant to your niche and talking directly to them. Curt calls every person who engages with his LinkedIn posts to make that connection.
This flows right into the next pillar, which is alignment. The right message conveyed to the right audience should draw people to you rather than you feeling like you have to lure them in with pitches or sales techniques. Your impact story will resonate with them and you will be able to speak to their wants without forcing or manipulating them because you are genuinely trying to provide them with something of value that will improve their lives. Finally, authenticity means providing a quality product or service consistently. When people see and hear you through avenues like video content, they will feel like they know you long before they reach out to you about your services and these types of clients are more likely to be loyal and tell others about you. Don’t try to be someone you are not and play to your strengths in every scenario.
Your action item after this episode is to call at least one potential client tomorrow. Curt says that talking with people is the best way to hone your message.
Connect with Curt:
https://www.curtmercadante.com/
https://podcasts.apple.com/us/podcast/freedom-mindset-radio/id1352804152
https://www.amazon.com/Five-Pillars-Freedom-Lifestyle-Comfort-ebook/dp/B07WLLBGRD
https://twitter.com/curtmercadante
https://www.linkedin.com/in/curtmercadante
https://www.facebook.com/curtmercadante/
Connect with us:
To submit questions/comments: [email protected]
https://www.thefridayhabit.com/
https://www.instagram.com/benjaminmanley
http://www.benjaminmanley.com/
https://www.brandvivamedia.com/
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