Episode 5: M&A Frenzy with Andrew Buckman, VP Marketing & Investor Relations, Azerion
12/11/24 • 40 min
Chapters
00:00 Introduction
01:41 Andrew Buckman's Career Journey
02:10 Experian's Acquisition of Audigent
07:03 Insights on Experian's Strategy
10:52 Channel Factory Rumuors and Valuation Discussion
13:09 Holdco News: Omnicom and IPG Merger
14:15 Impact of Omnicom and IPG Merger on the Industry
20:43 Indie Agencies and Market Dynamics
24:11 Azerion and the Goldbach Acquisition
35:33 Strategic Partnerships and Future Outlook
37:29 Conclusion and Final Thoughts
Hosted on Acast. See acast.com/privacy for more information.
Chapters
00:00 Introduction
01:41 Andrew Buckman's Career Journey
02:10 Experian's Acquisition of Audigent
07:03 Insights on Experian's Strategy
10:52 Channel Factory Rumuors and Valuation Discussion
13:09 Holdco News: Omnicom and IPG Merger
14:15 Impact of Omnicom and IPG Merger on the Industry
20:43 Indie Agencies and Market Dynamics
24:11 Azerion and the Goldbach Acquisition
35:33 Strategic Partnerships and Future Outlook
37:29 Conclusion and Final Thoughts
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Episode 4: The Ad Tech M&A Journey with TapTap's CEO, Alvaro del Castillo
Summary
Alvaro del Castillo, CEO of TapTap, shares insights from his journey scaling TapTap since 2010, the evolution of the ad tech landscape, and the playbook for scaling businesses in Europe. The conversation also highlights the growing interest from private equity firms in the ad tech space, as well as the explosion in strategic acquirers since 2021.
We also discuss BedRock Platform's latest hire, Austin Scott, who has joined from Microsoft as Chief Commercial officer and co-founder.
Chapters
00:00 Introduction to the Podcast and Guests
01:49 M&A Activity in Ad Tech and MarTech
06:10 The Evolution of European Ad Tech
10:33 Challenges and Opportunities in Scaling in Europe
13:49 Insights on M&A Trends and Private Equity Interest
17:49 Navigating the European Market: Cultural and Operational Challenges
21:12 Expanding into Latin America
23:50 Early Days of TapTap and Fundraising Experiences
30:00 Austin Scott Joins Bedrock as Chief Commercial Officer
34:54 Advice for Founders in the Ad Tech Space
Links
- FPC's M&A tracker
- TapTap announces partnership with bd capital
- Austin Scott joins Bedrock Platform as CCO
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Episode 6: Corporate Venture with Paul Kang, Head of Alternative Investments, Amplifi Global (Dentsu)
Chapters
00:00 Introduction and Industry Overview
02:57 Paul Kang's Background and Role at Dentsu
05:49 Recent M&A Activity in ad tech
11:57 Impact of the Omnicom and IPG Merger
18:01 Dentsu's Corporate VC Strategy
30:14 The Algorithmic Era in Advertising
As Kevin Flood says, “the sun never sets on the ad tech horizon!"
Hosted on Acast. See acast.com/privacy for more information.
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