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The FPC Podcast

The FPC Podcast

FirstPartyCapital

The FPC podcast covers the latest financial news in the ad tech sector, diving into the latest funding rounds, M&A transactions and economic trends.


Each week we bring you the latest hot takes and interviews with leading entrepreneurs and investors.


Hosted on Acast. See acast.com/privacy for more information.

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Top 10 The FPC Podcast Episodes

Goodpods has curated a list of the 10 best The FPC Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The FPC Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The FPC Podcast episode by adding your comments to the episode page.

Chapters


00:00 Introduction

01:41 Andrew Buckman's Career Journey

02:10 Experian's Acquisition of Audigent

07:03 Insights on Experian's Strategy

10:52 Channel Factory Rumuors and Valuation Discussion

13:09 Holdco News: Omnicom and IPG Merger

14:15 Impact of Omnicom and IPG Merger on the Industry

20:43 Indie Agencies and Market Dynamics

24:11 Azerion and the Goldbach Acquisition

35:33 Strategic Partnerships and Future Outlook

37:29 Conclusion and Final Thoughts


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00:00 Navigating the Current Economic Landscape

02:59 Shane Shevlin's Journey in Ad Tech

05:53 The Impact of Recent M&A Activity

08:58 Insights on WPP's Acquisition of Infosum

11:48 The Future of M&A in Ad Tech

15:08 The Rise of Curation in Ad Tech

17:54 Bedrock Platform: A New Player in Ad Tech

20:56 The Role of Bedrock in the Ad Tech Ecosystem

24:05 The Future of Media Buying and Curation

26:59 Investment Opportunities in Bedrock

30:07 Conclusion and Future Outlook


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00:00 Introduction to Mark Zagorski and DoubleVerify

04:59 Mark's Journey in Ad Tech

10:08 The Evolution of Ad Tech and DoubleVerify's Role

15:10 M&A Strategy and Investment Insights

19:56 DoubleVerify's Investment in FPC and Future Collaborations


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The FPC Podcast - Episode 11: The FPC Origin Story & What's Next?
play

02/18/25 • 38 min

Four years ago, we launched FirstPartyCapital with a simple but bold thesis: adtech and martech are massive, underserved markets going through fundamental change. Since then, we’ve backed 17 companies, built a community of 200+ industry insider investors, and proved that an operator-led, community-driven VC model can move the needle in early-stage investing.


Chapters


00:00 Introduction to FirstPartyCapital

01:27 Origin Stories

07:20 The Evolution of Ad Tech and Funding Challenges

15:10 The Unique Approach of FirstPartyCapital

30:29 Looking Ahead: Fund 2 and Future Plans


Hosted on Acast. See acast.com/privacy for more information.

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Chapters


00:00 Intro

01:20 StackAdapt's $235M Funding Round

04:38 Insights on StackAdapt's Business Model

07:08 Serving the SMB & indie agency segment

12:47 Kevel's Acquisition of Nexta

15:29 The Evolution of Retail Media and Commerce Media

18:52 MIQ's Involvement in Retail Media

24:25 MIQ's Corporate Development Strategy

26:30 The Impact of AI on Advertising

33:43 What's next for MIQ?


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Chapters


00:00 Introduction and FPC Updates

06:00 tvScientific's $25M Series B Funding Round

12:01 Teads and Outbrain Acquisition merger

17:03 Horizon's Strategic Expansion Plans

25:07 Coinbase Acquires Spindl: A New Era in Web3 Advertising


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The FPC Podcast - Episode 8: Q&A with Evorra's CEO, Aaron Ritoper
play

01/29/25 • 37 min

00:00 Introduction to Evorra and Aaron Ritoper

02:49 The Evolution of Data Privacy in Ad Tech

06:11 Optimal's Series A Acceleration and Market Implications

08:52 Evorra's Unique Selling Proposition in Data Collaboration

11:56 Data Partnerships and Audience Activation

14:49 AI's Role in Data Management and Optimisation

20:54 The Impact of AI on Ad Tech and Market Dynamics

27:02 Evorra's Growth Strategy and Future Outlook


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00:00 2025 Financial Landscape: M&A and Funding Trends

06:56 Trade Desk's Acquisition of Sincera: Implications and Insights

14:08 Out of Home Advertising: T-Mobile acquires Vistar Media and Bauer acquires ClearChannel's Northern European business

20:58 Emerging Trends in Ad Tech: Casino Vertical Ad Networks and Beyond


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Chapters


00:00 Introduction and Industry Overview

02:57 Paul Kang's Background and Role at Dentsu

05:49 Recent M&A Activity in ad tech

11:57 Impact of the Omnicom and IPG Merger

18:01 Dentsu's Corporate VC Strategy

30:14 The Algorithmic Era in Advertising


As Kevin Flood says, “the sun never sets on the ad tech horizon!"


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00:00 Introduction and Overview of Recent Acquisitions

01:25 T-Mobile's Acquisition of Bliss: A Strategic Move

05:59 The Implications of T-Mobile's Strategy in Ad Tech

11:50 Publicis Acquires Lotome: Industry Reactions

14:12 Curation and the Evolution of Ad Tech

19:00 The Rise of Sell-Side Curation

26:26 Future Innovations in Ad Tech and Data Privacy

32:21 AI in Ad Tech: Opportunities and Challenges



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FAQ

How many episodes does The FPC Podcast have?

The FPC Podcast currently has 17 episodes available.

What topics does The FPC Podcast cover?

The podcast is about Venture Capital, Marketing, Martech, Investing, Digital Media, Data, Startups, Podcasts, Entrepreneurs, Digital Marketing, Business and Adtech.

What is the most popular episode on The FPC Podcast?

The episode title 'Episode 11: The FPC Origin Story & What's Next?' is the most popular.

What is the average episode length on The FPC Podcast?

The average episode length on The FPC Podcast is 37 minutes.

How often are episodes of The FPC Podcast released?

Episodes of The FPC Podcast are typically released every 7 days, 3 hours.

When was the first episode of The FPC Podcast?

The first episode of The FPC Podcast was released on Nov 12, 2024.

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