Episode 11: The FPC Origin Story & What's Next?
02/18/25 • 38 min
Four years ago, we launched FirstPartyCapital with a simple but bold thesis: adtech and martech are massive, underserved markets going through fundamental change. Since then, we’ve backed 17 companies, built a community of 200+ industry insider investors, and proved that an operator-led, community-driven VC model can move the needle in early-stage investing.
Chapters
00:00 Introduction to FirstPartyCapital
01:27 Origin Stories
07:20 The Evolution of Ad Tech and Funding Challenges
15:10 The Unique Approach of FirstPartyCapital
30:29 Looking Ahead: Fund 2 and Future Plans
Hosted on Acast. See acast.com/privacy for more information.
Four years ago, we launched FirstPartyCapital with a simple but bold thesis: adtech and martech are massive, underserved markets going through fundamental change. Since then, we’ve backed 17 companies, built a community of 200+ industry insider investors, and proved that an operator-led, community-driven VC model can move the needle in early-stage investing.
Chapters
00:00 Introduction to FirstPartyCapital
01:27 Origin Stories
07:20 The Evolution of Ad Tech and Funding Challenges
15:10 The Unique Approach of FirstPartyCapital
30:29 Looking Ahead: Fund 2 and Future Plans
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Episode 10: Stackadapt raises $235M, Kevel acquires Nexta and a Q&A with Paul Silver, Global President of Corp Dev, MIQ
Chapters
00:00 Intro
01:20 StackAdapt's $235M Funding Round
04:38 Insights on StackAdapt's Business Model
07:08 Serving the SMB & indie agency segment
12:47 Kevel's Acquisition of Nexta
15:29 The Evolution of Retail Media and Commerce Media
18:52 MIQ's Involvement in Retail Media
24:25 MIQ's Corporate Development Strategy
26:30 The Impact of AI on Advertising
33:43 What's next for MIQ?
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Episode 12: Q&A with Keith Petri the CEO of Lockr (acquired by Viant this week!)
Chapters
00:00 Introduction
03:00 IPO Trends in Ad Tech
06:09 Mountain's IPO Plans and Market Dynamics
08:59 DoubleVerify's Acquisition of Rockerbox
11:56 The Evolution of Ad Tech and Signal Aggregation
14:50 Keith's Journey with Lockr
17:59 Navigating Privacy Regulations in Ad Tech
20:56 The Role of Investors and The Importance of Good Communication
23:50 Lockr's Product Evolution
27:01 Closing Thoughts and Future Outlook
Hosted on Acast. See acast.com/privacy for more information.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-fpc-podcast-650554/episode-11-the-fpc-origin-story-and-whats-next-85753602"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to episode 11: the fpc origin story & what's next? on goodpods" style="width: 225px" /> </a>
Copy