FCM121: Music Licensing 101 with Aaron Green from Easy Song Licensing

04/11/20 • 65 min

Music Licensing has always been a hot topic in the fitness industry, but now it’s essential to understand since so many of us have moved to the digital space to create online content online for our members and followers. We’ve heard SO many questions like, why are my workouts getting interrupted or deleted from my social media channels? Why does everything I post get flagged for copy-write infringement? How come some people get caught, while others seem to slip through the cracks? I just want to play my Spotify playlist – why are these record publishers so greedy? This episode with Aaron Green of EasySongLicensing.com is a valuable resource to help you understand the “invisible hand” behind the music licensing process – whether you want to ensure you have the right licenses in place for when your studio opens or teaching live classes or you’re really series about creating a virtual platform and offering your workouts online.

View links to all the episodes we mentioned in the Show Notes:

fitnesscareermastery.com/episode121

What You’ll Learn from this Episode:

What music licenses does my studio need vs. my online classes?
Why your classes are getting flagged for removal
Solutions to ensure you can play the best music possible

References in the Episode & Additional Resources: Learn to Livestream Online Course ASCAP BMI SESAC

The post FCM121: Music Licensing 101 with Aaron Green from Easy Song Licensing appeared first on Fitness Career Mastery.

View links to all the episodes we mentioned in the Show Notes:

fitnesscareermastery.com/episode121

What You’ll Learn from this Episode:

What music licenses does my studio need vs. my online classes?
Why your classes are getting flagged for removal
Solutions to ensure you can play the best music possible

References in the Episode & Additional Resources: Learn to Livestream Online Course ASCAP BMI SESAC

The post FCM121: Music Licensing 101 with Aaron Green from Easy Song Licensing appeared first on Fitness Career Mastery.

Previous Episode

FCM120: Learning Strategy Behind Your Package Options and Prices with Susan Rothman

In this episode, enjoy an enlightening conversation with Susan Rothman on a topic that can be so muddled for studio owners. This episode is PACKED with information on how to structure your package options that best serve our market, clientele, and bottom line, while keeping it simple for our clients, front desk, and instructors to understand. We also talk about pricing and sales processes; how to sell based on value, rather than on price; in what way you should be looking at your competition; and how to set yourself apart. We talk about how you should train your team to have sales conversations and focus conversations away from being just about price, to about the value of our classes and the best way to serve our clients in order to help them meet their goals. We talk about the impact of ClassPass on our businesses, what we should be mindful of, and the boundaries to set with these kinds of relationships. Lastly we talk about how to structure the perfect intro offer for clients to lead them perfectly into a longer term commitment that is right for them.

View links to all the episodes we mentioned in the Show Notes:

fitnesscareermastery.com/episode120 What You’ll Learn from this Episode:

Strategy behind your packages and pricing that truly serve your bottom line
The components of a successful intro offer
Elements of a powerful sales process

EMAIL US to receive your COMPLIMENTARY copy of “Overcoming Common Client Objections” SET UP your complimentary call with Barry to learn about Experience Coordinator Training References in the Episode & Additional Resources: FCM Experience Coordinator Training (email for more info) What’s Next With Susan (podcast)

The post FCM120: Learning Strategy Behind Your Package Options and Prices with Susan Rothman appeared first on Fitness Career Mastery.

Next Episode

FCM122: Understanding the Power of Your Voice with Jordan Scholl

In 2017 Patrick Aiken and Anna Rumbach completed a research study in Brisbane, Australia which found that 44-70% of group fitness instructors report some degree of acute or chronic voice changes since joining the fitness industry. And this should come as no surprise! As they pointed out, we as fitness professionals must perform in a very complex and unique environment compared to most occupational voice users. We must simultaneously use our voice and exercise, as well as compete with loud music, fans, or poor acoustics- sometimes no microphone.

It’s time to change the culture surrounding vocal education and training in the fitness industry- not just for the health of our voices, but for the betterment of our clients. As our guest today illustrates, your voice is the way that you connect with the people around you. It’s through the way you use your voice that people take in what you say and connect with you on a very fundamental, deep, life-changing, level. It’s our authentic expression of who we are

And the better you understand how your voice works, the more empowered you are to take control of it. Listen through today’s episode to learn information that won’t just save your career, but it will catapult you forward. How you use your voice is extremely important in a studio setting, but if you’ve now created on online offering, how you use your voice on camera is of the utmost importance to keep your clients engaged on the other side of the screen.

The good news is that the body already knows how to produce voice in a healthy way- we just have to get out of its way.

View links to all the episodes we mentioned in the Show Notes:

fitnesscareermastery.com/episode122

What You’ll Learn from this Episode: