The Fitcarma Podcast

View links to all the episodes we mentioned in the Show Notes:

• Strategy behind your packages and pricing that truly serve your bottom line
• The components of a successful intro offer
• Elements of a powerful sales process

The post FCM120: Learning Strategy Behind Your Package Options and Prices with Susan Rothman appeared first on Fitness Career Mastery.

Biologically, we’re wired to always seek safety. When a brand new client steps into our studios or fitness classes- there can be so many unknowns, it doesn’t always feel like a safe zone. On top of that, they’re expected to take themselves out of their comfort zone and into a state of vulnerability- the complete opposite of safety! The more that we can make our clients feel safe when they come into class, the more likely they are to get the most out of their workout, and in turn, come back more often.

In this episode, we speak with our guest about how our genes can either have a good expression or bad expression based on the environment we’re in. We see this in identical twins- how despite the exact same genetic code, they can have completely different expressions and therefore different body types and personalities as they develop.

The experience we provide as fitness professionals should go well beyond telling people how to exercise effectively and what food to eat. We must create an environment where their good genes can switch on and express themselves- this happens through personalization: by getting to know them and understand them a little better, this informs how we speak to them, how to motivate them, which classes to suggest they take and what time of day. This can expand all the way out to how they are marketed to.

When we accomplish this the best version of themselves can literally be expressed via their genes. By giving our clients minds and bodies what they need, it allows them to feel like they’re in the right place- and sometimes that effect is more powerful than the class itself.

View links to all the episodes we mentioned in the Show Notes:

fitnesscareermastery.com/episode119

• The science behind why an quality experience is so important
• How our genetic expression affects the kind of experience we need
• How to properly read our clients and provide them with a personalized experience

The Five Love Languages

ph360 shaefit (application for fitness)

The FCM Community

The post FCM119: The Science Behind the Benefits of a Personalized Experience with Emma Masters appeared first on Fitness Career Mastery.

In this series we’ll take an in depth look at different group fitness modalities: master instructors in their respective fields will give you all the Do’s and Don’ts of creating an amazing class experience – whether you’re just starting out or are already an experienced instructor trying to keep things fresh! In Volume 2, high-intensity [...]

The post FCM102: Do’s and Don’ts Volume 2 with Sarah Martz appeared first on Fitness Career Mastery.

As a fitness trainer or studio owner, it’s easy nowadays feel a bit of fear when looking at the rise of at-home technology-based fitness companies like Peloton and Tonal and wonder how you will be able to compete. In this episode with Eric Malzone, we discuss how you can become a part of the future [...]

The post FCM097: Implementing Technology with the Future of Fitness with Eric Malzone appeared first on Fitness Career Mastery.

Drawing from her own inspiring success story, founder of Studio Grow Lise Kuecker shares the most important aspects of pricing in this week’s episode. Learn how to not only be profitable, but to create pricing that supports your lifestyle and work-life balance. Whether you’re just starting out as personal trainer/studio owner or are more experienced [...]

The post FCM 074: How to Establish Prices and Packages at Your Studio with Lise Kuecker appeared first on Fitness Career Mastery.