FCM119: The Science Behind the Benefits of a Personalized Experience with Emma Masters
03/06/20 • 54 min
Biologically, we’re wired to always seek safety. When a brand new client steps into our studios or fitness classes- there can be so many unknowns, it doesn’t always feel like a safe zone. On top of that, they’re expected to take themselves out of their comfort zone and into a state of vulnerability- the complete opposite of safety! The more that we can make our clients feel safe when they come into class, the more likely they are to get the most out of their workout, and in turn, come back more often.
In this episode, we speak with our guest about how our genes can either have a good expression or bad expression based on the environment we’re in. We see this in identical twins- how despite the exact same genetic code, they can have completely different expressions and therefore different body types and personalities as they develop.
The experience we provide as fitness professionals should go well beyond telling people how to exercise effectively and what food to eat. We must create an environment where their good genes can switch on and express themselves- this happens through personalization: by getting to know them and understand them a little better, this informs how we speak to them, how to motivate them, which classes to suggest they take and what time of day. This can expand all the way out to how they are marketed to.
When we accomplish this the best version of themselves can literally be expressed via their genes. By giving our clients minds and bodies what they need, it allows them to feel like they’re in the right place- and sometimes that effect is more powerful than the class itself.
View links to all the episodes we mentioned in the Show Notes:
fitnesscareermastery.com/episode119
What You’ll Learn from this Episode:- The science behind why an quality experience is so important
- How our genetic expression affects the kind of experience we need
- How to properly read our clients and provide them with a personalized experience
ph360 shaefit (application for fitness)
The post FCM119: The Science Behind the Benefits of a Personalized Experience with Emma Masters appeared first on Fitness Career Mastery.
Biologically, we’re wired to always seek safety. When a brand new client steps into our studios or fitness classes- there can be so many unknowns, it doesn’t always feel like a safe zone. On top of that, they’re expected to take themselves out of their comfort zone and into a state of vulnerability- the complete opposite of safety! The more that we can make our clients feel safe when they come into class, the more likely they are to get the most out of their workout, and in turn, come back more often.
In this episode, we speak with our guest about how our genes can either have a good expression or bad expression based on the environment we’re in. We see this in identical twins- how despite the exact same genetic code, they can have completely different expressions and therefore different body types and personalities as they develop.
The experience we provide as fitness professionals should go well beyond telling people how to exercise effectively and what food to eat. We must create an environment where their good genes can switch on and express themselves- this happens through personalization: by getting to know them and understand them a little better, this informs how we speak to them, how to motivate them, which classes to suggest they take and what time of day. This can expand all the way out to how they are marketed to.
When we accomplish this the best version of themselves can literally be expressed via their genes. By giving our clients minds and bodies what they need, it allows them to feel like they’re in the right place- and sometimes that effect is more powerful than the class itself.
View links to all the episodes we mentioned in the Show Notes:
fitnesscareermastery.com/episode119
What You’ll Learn from this Episode:- The science behind why an quality experience is so important
- How our genetic expression affects the kind of experience we need
- How to properly read our clients and provide them with a personalized experience
ph360 shaefit (application for fitness)
The post FCM119: The Science Behind the Benefits of a Personalized Experience with Emma Masters appeared first on Fitness Career Mastery.
Previous Episode
FCM118: How to Ensure an Exceptional Client Experience with Shannon Tracey of Mariana Tek
We’re all in the fitness industry to change people’s lives. and to change people’s lives we have to get them to come to our studio. What we may not think about all that often is that our customer journey begins long before they walk through the doors to the studio. What this means is that the capabilities of our website and ease of our booking software has a lot to do with the first impression that our potential future clients receive. If it’s too much of a hassle, challenging, or uninformative, they may decide that coming in is not worth all the effort.
In this episode Shay speaks with Shannon Tracey (an old friend of ours from our early careers) who shares key insights like this one from her time in the industry- most recently spend as the VP of business development for Mariana Tek, the new premium business management software for the boutique fitness industry, that has been taking the industry by storm.
In this episode you’ll learn more business success secrets that will help you remove any unintentional roadblocks to acquiring and retaining your clients, and you’ll learn some of the amazing things that Mariana Tek has integrated into their software, that not only help you ensure that you are providing the best possible customer experience from beginning to end but also that the process of client management is made simple and easy to use for you, your front desk team, and even your instructors.
View links to all the episodes we mentioned in the Show Notes:
fitnesscareermastery.com/episode118
What You’ll Learn from this Episode:- Simple secrets to an incredible client experience
- How Mariana Tek differs from its competitors
- Awesome Mariana Tek features that take your client experience to the next level
The post FCM118: How to Ensure an Exceptional Client Experience with Shannon Tracey of Mariana Tek appeared first on Fitness Career Mastery.
Next Episode
FCM120: Learning Strategy Behind Your Package Options and Prices with Susan Rothman
In this episode, enjoy an enlightening conversation with Susan Rothman on a topic that can be so muddled for studio owners. This episode is PACKED with information on how to structure your package options that best serve our market, clientele, and bottom line, while keeping it simple for our clients, front desk, and instructors to understand. We also talk about pricing and sales processes; how to sell based on value, rather than on price; in what way you should be looking at your competition; and how to set yourself apart. We talk about how you should train your team to have sales conversations and focus conversations away from being just about price, to about the value of our classes and the best way to serve our clients in order to help them meet their goals. We talk about the impact of ClassPass on our businesses, what we should be mindful of, and the boundaries to set with these kinds of relationships. Lastly we talk about how to structure the perfect intro offer for clients to lead them perfectly into a longer term commitment that is right for them.
View links to all the episodes we mentioned in the Show Notes:
fitnesscareermastery.com/episode120 What You’ll Learn from this Episode:- Strategy behind your packages and pricing that truly serve your bottom line
- The components of a successful intro offer
- Elements of a powerful sales process
The post FCM120: Learning Strategy Behind Your Package Options and Prices with Susan Rothman appeared first on Fitness Career Mastery.
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