224 Podcast Subscriber Metrics and When You'll Make Money From Your Podcast

08/09/22 • 60 min

3 Listeners

Breaking down how podcast apps work to provide the best experience for you to consume podcasts (the tech term, server-side crawling.) Yes, you do need to DISCLOSE if your guests are paying you to be on the podcast, valuable transcripts for your podcast, making Apple Earpods sound the best possible, the Black Podcasting Awards, The Squeeze, making money podcasting and how long does it take, why subscriber numbers is not the best metric, best practices for confirming IAB stats for potential sponsors, and stats mean and median numbers ---- and congrats to the winners of the Amazon Music contest for American Football podcasts!

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Quick Episode Summary

:13 Intro
2:46 PROMO 1: My Name is Sheba
3:25 Rob and Elsie conversation
4:15 Congrats to the winners of the Amazon Music Football promotion!
5:49 Helping your consume podcast apps easily and why server-side crawling is a thing
9:43 Releasing a 48 second update episode every day when you're taking a hiatus 😳 🤔
12:38 Disclosing when you pay your guests - yes, you should do that
19:56 PROMO 2: A Nun's Life
20:51 How exactly do podcast transcripts help with SEO?
27:28 What was the audio processing of Elsie's audio on Episode 223 - audio feedback from John our editor
30:33 The Black Podcasting Awards
31:04 The Squeeze! Skye is back!
37:20 How do podcasters make money, and how long does it take one to take start making money from podcasting?
41:05 Discovering your subscriber numbers across different platforms, and is that the best metric?
49:21 Is there a way to confirm IAB stats to potential sponsors?
45:02 A bit more about IAB stats
50:07 PROMO 3: The Strokecast
50:37 Stats, mean and median numbers
Advertisecast monthly advertising rates
54:12 Where have we been and where are we going?

Featured Podcast Promo + Audio

Where have we been and where are we going

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

Quick Episode Summary

:13 Intro
2:46 PROMO 1: My Name is Sheba
3:25 Rob and Elsie conversation
4:15 Congrats to the winners of the Amazon Music Football promotion!
5:49 Helping your consume podcast apps easily and why server-side crawling is a thing
9:43 Releasing a 48 second update episode every day when you're taking a hiatus 😳 🤔
12:38 Disclosing when you pay your guests - yes, you should do that
19:56 PROMO 2: A Nun's Life
20:51 How exactly do podcast transcripts help with SEO?
27:28 What was the audio processing of Elsie's audio on Episode 223 - audio feedback from John our editor
30:33 The Black Podcasting Awards
31:04 The Squeeze! Skye is back!
37:20 How do podcasters make money, and how long does it take one to take start making money from podcasting?
41:05 Discovering your subscriber numbers across different platforms, and is that the best metric?
49:21 Is there a way to confirm IAB stats to potential sponsors?
45:02 A bit more about IAB stats
50:07 PROMO 3: The Strokecast
50:37 Stats, mean and median numbers
Advertisecast monthly advertising rates
54:12 Where have we been and where are we going?

Featured Podcast Promo + Audio

Where have we been and where are we going

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

Previous Episode

223 IAB Stats FAQs and Resurrecting Your Podcast

On this episode: IAB Stats! What even are those and why do they matter? Questions about rankings in Apple Podcasts and Spotify. Should you quit podcasting? The #amzpodtd contest, how Google Podcasts is rolling out protections, video tech talk, promoting your podcast without becoming spammy, and Geographic and User Agent stats!

Quick Episode Summary

:13 Intro
2:54 PROMO 1: Bubbly Bibbly
3:25 Rob and Elsie conversation
8:08 IAB stats FAQs
16:02 Audio feedback: questions on rankings in Apple Podcasts and resurrecting shows
27:53 Another great Amazon feature contest! This time for football podcasts
31:37 Google Podcast news re: age appropriate content
36:40 When your stats grow like crazy
39:30 PROMO 2: Messy Situations
40:28 Video tech talk, all about reel creation
45:01 Audio feedback: Apple Podcasts and Spotify rankings!
48:56 Is there a way to advertise a podcast without spamming everyone?
51:57 Follow up from Steve Stewart about the RSS feed downloader
53:29 PROMO 3: She Well Read
54:51 Stats: Geographic and User Agent
58:27 Where have we been and where are we going?

Featured Podcast Promo + Audio

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

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Next Episode

225 Julep, Canada and The Latino Podcast Listener Report

On this episode, all the Libsyn news! Libsyn's Advertisecast expanding to Canada, and acquisition of Julep, Germany's largest independent platform for podcast advertising! We have a new Director of Community and Content at Libsyn, and Libsyn auto-ads in the house! Follow up all on all the data from the Latino Podcast Listener Report, Apple has updated their podcast promotion tool, Audacity has a not so great update, don't mess with Oprah, easy workflow for your podcast to YouTube, and Stats! Geographic and user agent!

💪🏽 Meet with Elsie at Podcast Movement 2022!

Quick Episode Summary

:13 Intro
2:53 PROMO 1: Toward A Better Life
3:23 Rob and Elsie conversation
3:57 Advertisecast expanding into Canada with Bob Kane
4:39 Libsyn acquires Julep, Germany's largest independent platform
11:31 Elsie and Rob break down of the Latino Podcast Listener Report 2022!
22:19 Guess who is the new Director of Community and Content?
23:53 Libsyn has Ads on Demand! Aka auto ads aka programmatic ads
24:58 Guess what? Apple has resolved downloads for migrated shows
26:30 The Apple Podcasts team has updated their podcast promotion tool
31:56 PROMO 2: Dr. Mary Travelbest Guide
33:02 There is something that you need to know about the latest update from Audacity
35:43 You must not mess with Oprah and podcasting
40:32 Workflows from recording your podcast and how to get it on YouTube
49:05 What if there is a duplicate copy of your show on Apple Podcasts?
53:04 Looks like Spotify is updated their app to separate music and podcasts in the UI
54:38 PROMO 3: Missing Pages
55:10 Stats! Geographic and user agent
58:16 Where have we been and where are we going?