Michael Hanson – Building the Perfect Sales Playbook
03/31/21 • 28 min
Do you wish you could put together a step-by-step outbound sales process that would get you in front of your perfect prospects?
Well, Michael Hanson can help you with that!
Michael is the Founder of Growth Genie - a consultancy that empowers B2B Sales Teams to have better conversations through playbooks, cadences and ongoing coaching sessions.
And the good news is that he’s the guest on this week’s Extremely Successful Sales Club Podcast
Michael had some incredible insights - stuff like...
The difference between Sales Playbooks and Cadences – and how to build both
Why he doesn’t use LinkedIn InMail
The most important part of the sales process – and why most people don’t make use of it
How to use Trigger Events to identify new opportunities
Why you should be clarifying objections rather than handling them
And that doesn’t even cover half of it 😊
Download and listen to whole episode now
#sales #success #podcast #SuccessfulSalesClub
Do you wish you could put together a step-by-step outbound sales process that would get you in front of your perfect prospects?
Well, Michael Hanson can help you with that!
Michael is the Founder of Growth Genie - a consultancy that empowers B2B Sales Teams to have better conversations through playbooks, cadences and ongoing coaching sessions.
And the good news is that he’s the guest on this week’s Extremely Successful Sales Club Podcast
Michael had some incredible insights - stuff like...
The difference between Sales Playbooks and Cadences – and how to build both
Why he doesn’t use LinkedIn InMail
The most important part of the sales process – and why most people don’t make use of it
How to use Trigger Events to identify new opportunities
Why you should be clarifying objections rather than handling them
And that doesn’t even cover half of it 😊
Download and listen to whole episode now
#sales #success #podcast #SuccessfulSalesClub
Previous Episode
Amanda Downs - Is Your Leadership Team Hindering the Success of Your Salespeople?
Is Your Leadership Team Hindering the Success of Your Salespeople?
Well, Amanda Downs can help you with that
Amanda has spent the last 15 years working internationally on projects with commercial leadership teams in construction, engineering, metals, banking, FMCG, pharmaceuticals, digital media, tourism and fine art
And the good news is that she’s the guest on this week’s Extremely Successful Sales Club Podcast
Amanda had some incredible insights - stuff like...
Why some commercial leadership teams are actually holding back the success of their own salespeople
How to handle hard-nosed buyers who insist you’ve only got minutes to make your pitch
Why scripting salespeople doesn’t work – and what we should be doing instead
We also discuss the differences in how MEN and WOMEN approach sales – and why one delivers far better results than the other
And that doesn’t even cover half of it 😊
Amanda is wonderful company, an incredibly generous guest and an absolute gold mine of brilliant, actionable advice
Download and listen now
Next Episode
Alex Demetriou – The Single Thing that All Sales Teams Should Focus On
Are you trying to put together a successful, effective, happy, customer-focused sales team?
Well, Alex Demetriou has got some great advice that might just help you with that!
Alex is the MD at Regency Purchasing Group where he manages over 100m of purchasing in the leisure & hospitality sector
He is also the Director of a number of leisure and hospitality businesses ranging from A La Carte restaurants to a Grand Pier and Regency Event Solutions
A business that won the mobile vending contract for the London Olympics in 2012 with over 200 staff working across the Olympic Park – which led to them being asked to consult for Rio in 2016
And the good news is that he’s the guest on this week’s Extremely Successful Sales Club Podcast
Alex shared some incredible insights - stuff like...
The key components to ensure you put together a sales team that you can be proud of
A genius exercise that he runs through with his entire business at the company conference
How to overcome imposter syndrome when you’re selling to huge opportunities
The single thing that all Sales Teams should focus on
And that doesn’t even cover half of it 😊
You can download and listen to whole episode now above or at your favourite purveyor of quality podcasts
If you like this episode you’ll love
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