
Geoff Burch – The 4 questions to Ask in Every Single Call
02/24/22 • 37 min
If this podcast episode with the fabulous Geoff Burch doesn’t brighten your day and make you smile ear to ear, I’ll eat my 1950’s sales trilby.
In case you don’t already know Geoff is a regular contributor on TV and Radio, and will be familiar to many listeners as the presenter of BBC television shows such as ‘All over the Shop’ and 'Inside Out'
He is also the author of a range of best-selling books which include, ‘Resistance is Useless’, ‘Go It Alone’, ‘The Way of the Dog’ – and his latest 'Self Made Me”'- and was voted the Speechwriters’ Guild Business Communicator of the Year.
His love of motorbikes led the Sunday Times to refer to him as “the Hells Angel of Management” – while elsewhere in the press he has been called “the world’s most persuasive man” and “Britain’s toughest business guru”
In this episode, Geoff shares some incredible insights - stuff like...
How to triple your turnover and then invite customers to a future sales event
Why keeping “Pet Customers” is bad for business
The 4 questions to ask in every single call
Why bullying prospects into buying doesn’t work
How to up-sell and cross-sell with his “intending to sell” philosophy
And that doesn’t even cover half of it 😊
You can download and listen to whole episode now at the links below or on the player at the top
If this podcast episode with the fabulous Geoff Burch doesn’t brighten your day and make you smile ear to ear, I’ll eat my 1950’s sales trilby.
In case you don’t already know Geoff is a regular contributor on TV and Radio, and will be familiar to many listeners as the presenter of BBC television shows such as ‘All over the Shop’ and 'Inside Out'
He is also the author of a range of best-selling books which include, ‘Resistance is Useless’, ‘Go It Alone’, ‘The Way of the Dog’ – and his latest 'Self Made Me”'- and was voted the Speechwriters’ Guild Business Communicator of the Year.
His love of motorbikes led the Sunday Times to refer to him as “the Hells Angel of Management” – while elsewhere in the press he has been called “the world’s most persuasive man” and “Britain’s toughest business guru”
In this episode, Geoff shares some incredible insights - stuff like...
How to triple your turnover and then invite customers to a future sales event
Why keeping “Pet Customers” is bad for business
The 4 questions to ask in every single call
Why bullying prospects into buying doesn’t work
How to up-sell and cross-sell with his “intending to sell” philosophy
And that doesn’t even cover half of it 😊
You can download and listen to whole episode now at the links below or on the player at the top
Previous Episode

Darryl Praill – Why Your Sales Messages are Deleted by Prospects
Would you like to know how to make every sales message interesting and relevant to your ideal prospects, while ensuring that people recognise why you’re a different proposition from the rest of the sales crowd?
Well, Darryl Praill has got some great advice that will help you with just that!
And the good news is - he’s my guest on this week’s Extremely Successful Sales Club Podcast
In case you don’t already know, Darryl was voted LinkedIn’s Number 3 Marketer Globally – he is an in-demand event host, a Sales World Top 50 Keynote speaker, a multi-gold- medal winning content creator and a serial entrepreneur.
He has raised almost $100 million in venture capital – has acquired, merged and taken companies public – and is currently Chief Revenue Officer with the Sales Engagement Platform VanillaSoft.
In this episode, Darryl shares some incredible insights - stuff like...
- Why corporate meetings are not the place where big business decisions are actually made
- How to cut through all the noise so that prospects sit up and listen to what you’ve got to say
- Why people who ask “How has sales changed” are focusing on the wrong question
- The number of touch attempts required to ensure that prospects take your call
- And the reason he is on a one-man crusade against sales bots
And that doesn’t even cover half of it 😊
Download and listen to the whole episode here right now
Next Episode

Daniel Disney - How LinkedIn Can Deliver a Steady Pipeline of Sales Opportunities
Do you want to know how to make the best use of LinkedIn as a tool that can deliver a steady pipeline of sales opportunities?
Well this week, we’ve got the brilliant Daniel Disney – the King of LinkedIn and Social Selling himself – as our guest at the Sales Club to help with just that!
In case you don’t already know, Daniel is one of – if not the – leading LinkedIn & Social Selling expert out there today, he founded the sensationally successful Daily Sales and is an in demand international keynote speaker.
He is also the author of two incredible books – ‘The Million Pound LinkedIn Message’ and his latest book ‘The Ultimate LinkedIn Sales Guide’ which is up for discussion in this episode.
It’s amazing to think that – when I met him six short years ago – he had just launched The Daily Sales with only a handful of followers – and last week that number exceeded 800,000 – with a current rate of growth that will see his audience hit 1,000,000 before the end of the year!
This man is on a personal mission to help as many people as possible learn how to sell more on LinkedIn.
In this episode, Daniel shares some incredible insights – stuff like...
- His top tips for a “sales ready” LinkedIn profile
- How to make the most of LinkedIn Messaging – including audio and video
- How to find the professional vs personal balance for LinkedIn posts
- How an individual salesperson created a LinkedIn following of 30K opportunities
- How to build a digital relationship with your prospects
And that doesn’t even cover half of it 😊
Download and listen to the whole episode now at the links below or on the player at the top – and of course – at all good purveyors of quality podcasts
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-extremely-successful-sales-club-206296/geoff-burch-the-4-questions-to-ask-in-every-single-call-21447224"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to geoff burch – the 4 questions to ask in every single call on goodpods" style="width: 225px" /> </a>
Copy