Helping turn Science into Business

01/13/21 • 28 min

In this episode we chat to Patricia Barclay, Life Science Lawyer and Founder of Bonaccord.
Bonaccord is an award winning law firm established to support the scientific community. They help innovative businesses maximise the commercial value of their technologies and have particular expertise in the life sciences, specialty chemicals and advanced engineering.
The life sciences sector is highly specialised with unique challenges. Bonnacords insightful support and understanding of the industry, based on many years' experience, aims both to protect your interests and support you in seeing your idea to market.
During the podcast we spoke about:

Patricia's career to date, including time spent working at Pfizer that everyone knows of now, due to the COVID-19 Vaccine
Raising Money - The important things you need to do when raising money and the big NO NO's for investors
Protecting your IP - Do you really need to protect your IP? Isn't protecting IP only for big companies?

Contact Harlands Accountants / The Evolving Accountant

Tweet us at @Harlands_NE
Give us a follow on LinkedIN
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Email us at [email protected]
Don't forget to leave us a review

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Patricia's career to date, including time spent working at Pfizer that everyone knows of now, due to the COVID-19 Vaccine
Raising Money - The important things you need to do when raising money and the big NO NO's for investors
Protecting your IP - Do you really need to protect your IP? Isn't protecting IP only for big companies?

Contact Harlands Accountants / The Evolving Accountant

Tweet us at @Harlands_NE
Give us a follow on LinkedIN
Give us a Like on Facebook
Email us at [email protected]
Don't forget to leave us a review

Thanks for listening!

Previous Episode

Going greener

There is a lot of talk out there about ‘going greener’ and being more ‘sustainable or eco’ but how many businesses are actually acting on this?

Enter Jolyon Bennet – CEO and founder of Juice (mobile phone accessories manufacturer) – he is on a mission to not only ensure his company is manufacturing in a more sustainable way, but he is also rolling out an incentive to help others (even his competitors) to do the same with their own label ranges – TESCO being one of the first to work with him.

On top of this, he is actually taking a hit for the environment by not increasing any of his pricing on his eco packaging so as not to put customers off buying it and to encourage more sustainable shopping.

Earlier this year Juice has become the first mobile phone accessories manufacturer to completely remove single-use plastic from its packaging
Juice also scooped the prestigious ‘Best Accessories Manufacturer’ award at the annual Mobile News Awards 2020 beating multi-national industry giants such as Belkin, Otter Products and Zagg to the win

Jolyon's efforts have been recognised by industry professionals including Steven Pacitti, President of the International Packaging Press Organisation (IPPO). During a recent interview, Steven said:

“I’d like to say ‘thank you’ to Juice and Jolyon Bennett – to find a brand that is committed to the intrinsic values and benefits that plastic brings and is prepared to go the extra yard to make it completely recycled at his own cost, is a rare breed.”

Although many businesses have been helping each other throughout the pandemic, this was always part of Jolyon's wider business plan. He is making it his mission to encourage sustainable purchasing and believes that even making small changes can make a big difference.

Contact Harlands Accountants / The Evolving Accountant

Tweet us at @Harlands_NE
Give us a follow on LinkedIN
Give us a Like on Facebook
Email us at [email protected]
Don't forget to leave us a review

Thanks for listening!

Next Episode

Using the strategic discipline of marketing to accelerate your performance in 2021

In this episode we chat to one of the UK's leading Sales and Marketing experts. His fourth book, 'Digital Selling' debuted at Number 1 on the Amazon charts prior to being published following the success of Leboff's previous titles.
A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.
Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests.
The topic of this episode is, "In this challenging climate how do businesses use the strategic discipline of marketing to accelerate their performance in 2021" and we chat about:

Marketing as whole
Value proposition and why you should revisit it now more than ever
Gateway and cross sell offerings
Why slashing your marketing budget last year and this year could damage your business for years to come
The Attention Economy
Why your brand matters more now than ever before - especially in B2B
The difference between segmentation and targeting and why most marketing goes wrong.
Grant's top tips for creating effective marketing messages, content and material.

Contact Harlands Accountants / The Evolving Accountant