Episode 012 Bob Melone

08/12/16 • 23 min

The Entrepreneurial Mortgage Pro Podcast

You’ll learn how Bob Melone’s team and the systems they have in place increase close conversions and referrals from past clients and partner Realtors. Bob believes that being uncomfortable in business is a good thing, because it means growth. You’ll also learn how Bob revives past leads and converts past clients by keeping in touch regularly. OUTLINE -The systems and “white glove” service Bob’s team uses to convert at a high level and keep in touch with clients -Why communication and service are the two game-changers for mortgage professionals -Getting leads from Realtors and getting leads back -Why he uses professional videos and personal letters to constantly touch his database with drips -The importance of faith and being uncomfortable when growing your business -How Bob limits mistakes when hiring employees and how he keeps them accountable SUMMARY Bob Melone entered the mortgage industry in the sub-prime era when anyone with a pulse could get a mortgage. Not that the industry has tightened up, Bob says it’s more important than ever to have systems in place for your business. Bob discusses why attitude is so important in winning new business and the challenges of hiring the right employees. RESOURCES https://www.linkedin.com/in/bob-melone-a38750a http://www.radiusgrp.com/about-us-financial/our-mortgage-team/ ABOUT THIS PODCAST Are you a mortgage professional who wants to grow your clientele and write more loans? Join host Scott Sillari and producer Andrew Alix for in-depth interviews with mortgage professionals building thriving businesses. You’ll learn the best lead generation and business building strategies working for your colleagues so you build a sustainable and profitable business. Interviews are 100% educational and packed with helpful, educational content. Brought to you by Vyral Marketing – a marketing firm for entrepreneurs in professional services. Learn more at www.getvyral.com. Like Us on Facebook: goo.gl/cPl0JR ///The Entrepreneurial Professional Podcasts Meet Your Host: Scott Sillari is your host of the Entrepreneurial Professional podcasts. Scott is also the head of New Business at Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries get more clients with education-based video marketing. Scott hand selects your guests, prepares research in advance, and asks the “hard” questions you want to know the answers to during the guest interview. Meet Your Producer: Andrew Alix is an avid podcast listener and lead trainer at Vyral Marketing. He edits your podcast and works with Scott Sillari to record an informative introduction so you know what to expect during the interview. Andrew edits the podcast in Adobe Audition. The introduction is recorded using a Yeti USB microphone. The interview itself is conducted over the phone or via Skype using call recording software. Want to Be a Guest? Email us at [email protected] About Vyral Marketing Vyral Marketing helps you get more clients from your database. We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work. We build your video blog, edit your video, write your articles, send your email, update your social media, and more for a low flat rate. Download your marketing plan “The Database Reset: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media” for free at www.TheDatabaseReset.com. To see client marketing examples, review case studies, and learn more visit www.getvyral.com to request a complimentary marketing strategy session.

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Episode 011: Mark Fisher

You’ll learn about growing business as a mortgage professional by adding value to clients, referral partners and prospects that can provide business. Mark Fischer discusses the importance of learning how to spend time efficiently on dollar-producing activities and how to seek out business that is worth his time. You’ll hear examples of Mark’s personal experience in creating value for those who can bring him value in return. OUTLINE -How Mark was able to successful at a young age in mortgage by working hard -The importance of creating genuine relationships with Realtors -How and why he constantly focus on his database -Why he’s always acted as if he’s the No. 1 loan originator -How to retain clients even if they switch Realtors -Figuring out how to avoid time-wasting activities by asking the right questions -Why successful mortgage professionals are marketing professionals who happen to work in mortgage -The importance of following top professionals and not being afraid to share ideas SUMMARY Mark Fischer got a fast start to his career in mortgage by forging real relationships with people who he could provide value to and receive business from in return. Mark stays on top of news and trends in his industry and regularly touches his database with updates to demonstrate his expertise, constantly keeping his name in front of clients and referral partners. He has always found it important to find out what the top mortgage professionals in his areas (and the nation) are doing so he can adapt and continue to improve. RESOURCES https://www.facebook.com/NYCMortgage/ https://www.linkedin.com/in/marksfisher ABOUT THIS PODCAST Are you a mortgage professional who wants to grow your clientele and write more loans? Join host Scott Sillari and producer Andrew Alix for in-depth interviews with mortgage professionals building thriving businesses. You’ll learn the best lead generation and business building strategies working for your colleagues so you build a sustainable and profitable business. Interviews are 100% educational and packed with helpful, educational content. Brought to you by Vyral Marketing – a marketing firm for entrepreneurs in professional services. Learn more at www.getvyral.com. Like Us on Facebook: goo.gl/cPl0JR ///The Entrepreneurial Professional Podcasts Meet Your Host: Scott Sillari is your host of the Entrepreneurial Professional podcasts. Scott is also the head of New Business at Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries get more clients with education-based video marketing. Scott hand selects your guests, prepares research in advance, and asks the “hard” questions you want to know the answers to during the guest interview. Meet Your Producer: Andrew Alix is an avid podcast listener and lead trainer at Vyral Marketing. He edits your podcast and works with Scott Sillari to record an informative introduction so you know what to expect during the interview. Andrew edits the podcast in Adobe Audition. The introduction is recorded using a Yeti USB microphone. The interview itself is conducted over the phone or via Skype using call recording software. Want to Be a Guest? Email us at [email protected] About Vyral Marketing Vyral Marketing helps you get more clients from your database. We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work. We build your video blog, edit your video, write your articles, send your email, update your social media, and more for a low flat rate. Download your marketing plan “The Database Reset: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media” for free at www.TheDatabaseReset.com. To see client marketing examples, review case studies, and learn more visit www.getvyral.com to request a complimentary marketing strategy session.

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Episode 013 with Shari Alexander

You’ll learn how Shari Alexander became an expert in influence by mastering public speaking. She also talks about studying under linguistic masterminds, from CIA field operatives to hostage negotiators and interrogators. Shari goes over a myriad of influential techniques and the necessary steps to becoming an effective influencer of both individuals and groups. OUTLINE How Shari went from aspiring actress to PR ace to speech writer to influence expert Bridging the frustrating gap between knowing the benefits of what you offer and effectively communicating it to your audience Setting the foundation of influence with individuals or groups by observing and connecting Learning the key influential VIBES -Why attempting to skip the steps of observing and connecting before influencing is such a risk Why the Expectancy Effect is one of Shari’s favorite influential techniques How to get more information about learning how to become an expert influencer SUMMARY Then-aspiring actress Shari Alexander had stints in London and New York before an epiphany made her realize it wasn’t meant for her. From there, a fascinating path led her to become one of the foremost linguistic experts in the field of influential techniques for professionals and entrepreneurs. Shari now coaches the “Dark Arts” of influence to be used in a productive, ethical way. In this podcast, you’ll get an overview of Shari’s steps to becoming influential in a variety of settings, and even learn some specific proven techniques. RESOURCES http://www.shari-alexander.com/shari-alexander-about/ https://www.linkedin.com/in/sharialexander ABOUT THIS PODCAST Are you a wealth manager or financial advisor who wants to grow your clientele and attract more affluent clients? Join host Scott Sillari and producer Andrew Alix for in-depth interviews with wealth managers & Coaches/Trainers striving to help you build your business in the right way. You’ll learn the best client attraction and business building strategies working for your colleagues so you build a sustainable and profitable financial advisory firm. Interviews are 100% educational and packed with helpful, educational content. Brought to you by Vyral Marketing – a marketing firm for entrepreneurs in professional services. Learn more at www.getvyral.com. Like Us on Facebook: goo.gl/dxDEJl ///The Entrepreneurial Professional Podcasts Meet Your Host Scott Sillari is your host of the Entrepreneurial Professional podcasts. Scott is also the head of New Business at Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries get more clients with education-based video marketing. Scott hand selects your guests, prepares research in advance, and asks the “hard” questions you want to know the answers to during the guest interview. Meet Your Producer Andrew Alix is an avid podcast listener and lead trainer at Vyral Marketing. He edits your podcast and works with Scott Sillari to record an informative introduction so you know what to expect during the interview. Andrew edits the podcast in Adobe Audition. The introduction is recorded using a Yeti USB microphone. The interview itself is conducted over the phone or via Skype using call recording software. Want to Be a Guest? Email us at [email protected] About Vyral Marketing Vyral Marketing helps you get more clients from your database. We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work. We build your video blog, edit your video, write your articles, send your email, update your social media, and more for a low flat rate. Download your marketing plan “The Database Reset: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media” for free atwww.TheDatabaseReset.com. To see client marketing examples, review case studies, and learn more visit www.getvyral.com to request a complimentary marketing strategy session.