Episode 009: Ron Ricchio

06/24/16 • 24 min

The Entrepreneurial Mortgage Pro Podcast

You will learn how to use customer service to build relationships and your business. Ron has 3,000 past customers and uses consistent communication to stand out from other loan originators. OUTLINE -How Ron got involved in the industry and started his own business -How to use great customer service to build relationships during the loan process -What Ron does to go above and beyond during each transaction -Why communication is crucial -Ron discusses his proactive approach to building and maintaining relationships -Marketing to your database -How Ron’s customer surveys help improve his business and draw more clients -Tips for starting out in the mortgage industry SUMMARY Ron Ricchio did not set out to be in the mortgage industry. Now, 25 years later, he has his own small business and over 3,000 past clients. Ron uses above and beyond customer service to build relationships with clients and real estate agents throughout the transaction. He really stresses the importance of regular communication throughout the transaction. Not only that, Ron also goes over a few things that he does after closing to keep in touch with his past customers. RESOURCES http://www.ronmortgage.com/Home ABOUT THIS PODCAST Are you a mortgage professional who wants to grow your clientele and write more loans? Join host Scott Sillari and producer Andrew Alix for in-depth interviews with mortgage professionals building thriving businesses. You’ll learn the best lead generation and business building strategies working for your colleagues so you build a sustainable and profitable business. Interviews are 100% educational and packed with helpful, educational content. Brought to you by Vyral Marketing – a marketing firm for entrepreneurs in professional services. Learn more at www.getvyral.com. Like Us on Facebook: goo.gl/cPl0JR ///The Entrepreneurial Professional Podcasts Meet Your Host: Scott Sillari is your host of the Entrepreneurial Professional podcasts. Scott is also the head of New Business at Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries get more clients with education-based video marketing. Scott hand selects your guests, prepares research in advance, and asks the “hard” questions you want to know the answers to during the guest interview. Meet Your Producer: Andrew Alix is an avid podcast listener and lead trainer at Vyral Marketing. He edits your podcast and works with Scott Sillari to record an informative introduction so you know what to expect during the interview. Andrew edits the podcast in Adobe Audition. The introduction is recorded using a Yeti USB microphone. The interview itself is conducted over the phone or via Skype using call recording software. Want to Be a Guest? Email us at [email protected] About Vyral Marketing Vyral Marketing helps you get more clients from your database. We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work. We build your video blog, edit your video, write your articles, send your email, update your social media, and more for a low flat rate. Download your marketing plan “The Database Reset: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media” for free at www.TheDatabaseReset.com. To see client marketing examples, review case studies, and learn more visit www.getvyral.com to request a complimentary marketing strategy session.

Previous Episode

Episode 008: Alisa Glutz

In today’s podcast, Alisa Glutz discusses her experiences as a mortgage banker and her transition from an HBO executive to the mortgage industry. She also speaks about her ‘Color My Credit’ workshops, which are aimed at educating consumers in an entertaining way about how they can improve their credit scores and qualify for better loan products. OUTLINE -How to help clients with poor credit and how to create business with them -Alisa’s transition from Hollywood to the mortgage industry and how it influenced her career -How new loan officers and consumers can benefit from Alisa’s workshops -In-depth explanation of her workshops and how they can generate referrals -Alisa’s advice to young mortgage professionals and how they can educate themselves by reading mortgage credit reports -How to access her ‘Color My Credit’ materials SUMMARY Alisa Glutz discusses the changes that she has seen in her fourteen years in the mortgage industry, and how her experience as an executive for HBO has helped her succeed in the mortgage industry. She also discusses her ‘Color My Credit’ workshops, which break down mortgage concepts into easily understandable pieces of information for her clients, which then allows them to improve their credit scores via a color-coded system. Alisa also talks about how young mortgage professionals can educate themselves by reading credit reports, and not by reading inaccurate information reported on the Internet. RESOURCES http://www.cherrycreekmortgage.com/aglutz https://www.facebook.com/GlutzGroup/ https://www.linkedin.com/in/alisa-glutz-140295 https://colormycredit.wordpress.com/ ABOUT THIS PODCAST Are you a mortgage professional who wants to grow your clientele and write more loans? Join host Scott Sillari and producer Andrew Alix for in-depth interviews with mortgage professionals building thriving businesses. You’ll learn the best lead generation and business building strategies working for your colleagues so you build a sustainable and profitable business. Interviews are 100% educational and packed with helpful, educational content. Brought to you by Vyral Marketing – a marketing firm for entrepreneurs in professional services. Learn more at www.getvyral.com. Like Us on Facebook: goo.gl/cPl0JR ///The Entrepreneurial Professional Podcasts Meet Your Host: Scott Sillari is your host of the Entrepreneurial Professional podcasts. Scott is also the head of New Business at Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries get more clients with education-based video marketing. Scott hand selects your guests, prepares research in advance, and asks the “hard” questions you want to know the answers to during the guest interview. Meet Your Producer: Andrew Alix is an avid podcast listener and lead trainer at Vyral Marketing. He edits your podcast and works with Scott Sillari to record an informative introduction so you know what to expect during the interview. Andrew edits the podcast in Adobe Audition. The introduction is recorded using a Yeti USB microphone. The interview itself is conducted over the phone or via Skype using call recording software. Want to Be a Guest? Email us at [email protected] About Vyral Marketing Vyral Marketing helps you get more clients from your database. We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work. We build your video blog, edit your video, write your articles, send your email, update your social media, and more for a low flat rate. Download your marketing plan “The Database Reset: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media” for free at www.TheDatabaseReset.com. To see client marketing examples, review case studies, and learn more visit www.getvyral.com to request a complimentary marketing strategy session.

Next Episode

Episode 010: Stephen Moye

In today’s podcast, you will learn why a genuine industry experts in the field of mortgage and lending fare better than those who don’t use outside channels to bring value to their clients and customers. Stephen has been able to leverage social media as a platform to express his expertise in the field and build trust and referrals in his business. OUTLINE -How Stephen turned grocery store expertise into loan origination expertise -The importance of creating value through positive client experience -Value of knowledge in and outside of the industry as a mortgage professional -Why avoiding trendy industry “mantras” that come and go is important -How to create a genuine social media presence -Why you should utilized social media to become a respected industry voice -sHow social media presence can be leveraged into business when used correctly SUMMARY Stephen Moye learned early how important it is to have a holistic understanding and expertise of one’s industry to master it, which is mortgage lending in his case. Stephen discussed with us not only his methods for using social media as a tool to become a thought leader in his industry, and how it creates trust among potential clients. He has mastered a system for creating and capitalizing on his social media brand as it pertains to his profession. RESOURCES http://www.firstcal.net/california-downtown-san-diego/Moye/home.php https://www.linkedin.com/in/stephen-moye-2b81571?authType=NAME_SEARCH&authToken=YslR&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A3351020%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1459974648742%2Ctas%3Astephen%20moye ABOUT THIS PODCAST Are you a mortgage professional who wants to grow your clientele and write more loans? Join host Scott Sillari and producer Andrew Alix for in-depth interviews with mortgage professionals building thriving businesses. You’ll learn the best lead generation and business building strategies working for your colleagues so you build a sustainable and profitable business. Interviews are 100% educational and packed with helpful, educational content. Brought to you by Vyral Marketing – a marketing firm for entrepreneurs in professional services. Learn more at www.getvyral.com. Like Us on Facebook: goo.gl/cPl0JR ///The Entrepreneurial Professional Podcasts Meet Your Host: Scott Sillari is your host of the Entrepreneurial Professional podcasts. Scott is also the head of New Business at Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries get more clients with education-based video marketing. Scott hand selects your guests, prepares research in advance, and asks the “hard” questions you want to know the answers to during the guest interview. Meet Your Producer: Andrew Alix is an avid podcast listener and lead trainer at Vyral Marketing. He edits your podcast and works with Scott Sillari to record an informative introduction so you know what to expect during the interview. Andrew edits the podcast in Adobe Audition. The introduction is recorded using a Yeti USB microphone. The interview itself is conducted over the phone or via Skype using call recording software. Want to Be a Guest? Email us at [email protected] About Vyral Marketing Vyral Marketing helps you get more clients from your database. We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work. We build your video blog, edit your video, write your articles, send your email, update your social media, and more for a low flat rate. Download your marketing plan “The Database Reset: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media” for free at www.TheDatabaseReset.com. To see client marketing examples, review case studies, and learn more visit www.getvyral.com to request a complimentary marketing strategy session.