[12] EDAN BIDANI: Was it meant to be? If you ask Eden Bidani she will say "absolutely."

05/04/22 • 61 min

This is a rare behind-the-scenes insight into the art of copywriting and an entrepreneurial woman that changed everything in her life and became an international success.

Eden Bidani's journey starts with a dream of becoming a Forensic Anthropologist, or as she puts it, " establishing the cause of death and securing life for the people who cannot do it themselves." But, when faints at the sight of blood it also ends her quest for forensics, and she pursues a degree in Anthropology and Sociology.

Eden gets a sales job which she describes as "the intersection of marketing and anthropology" (you should listen to her fantastic interpretation of this). What attracted her was not the sales pitch or techniques but the ability to develop an in-depth connection and understanding of her customers.

On a solid foundation of caring for people and empathy, Eden dives into the highly competitive direct-to-customer cosmetic industry and her partner focuses on sales, logistics, and operations). Spoiler alert - violating every HR rule, their relationships blossom, and they get married.
Eden converts to Judaism and moves from Australia to her new home in Israel.

Eden is transitioning from a laidback Australian culture to a fast-paced Israel, and in the process, she also becomes (as she describes it) a mom to lots of kids. She begins to explore opportunities that fit her natural curiosity and talents but one she can do from home.
In 2015, Eden launched her copywriting career, and the rest is, as they say, "is history" - She is now of the most sought-after international copywriters.

This touching and engaging conversation is about an inspiring businesswoman with important takeaways, especially for business owners frustrated by marketing that doesn't work.

This is a rare behind-the-scenes insight into the art of copywriting and an entrepreneurial woman that changed everything in her life and became an international success.

This touching and engaging conversation is about an inspiring businesswoman with important takeaways, especially for business owners frustrated by marketing that doesn't work.

Previous Episode

[11] NUMAAN AKRAM: Can you Uber a Bus? Yes, but not from Uber.

"Raised as an entrepreneur, schooled as a scientist, developer by trade, and Founder at heart."
Numaan's earliest memories are of spending time in the back of my father's electronic store; playing with the credit card machine and testing what he sold; a VCR, an Atari game, and even a computer... Having grown up in an immigrant family, I always knew I wanted to be an entrepreneur."
My dad told me, "business is common sense" now go get a real degree.
Numaan got a degree in computer science, fell in love with coding, and soon started his own development shop. "I loved making software but I was also a developer that could actually talk to executives. "
Then in 2010, the Rally to Restore Sanity, organized by John Stewart and Stephen Kolbert, planted the seed for entrepreneurial success.
Find out how Numaan's crowdsourcing buses for events solved a common problem while also creating a way for owners of buses ( typically small family-owned businesses) to grow as well.

Next Episode

[13] JOE APFELBAUM His elementary teacher called him an idiot. It shaped the rest of his life.

At nine years old, when a teacher tells you you're an idiot, he's the master authority in your life and so you believe it must be true. "I knew I wasn't a great reader but it didn't make me an idiot. Yet, my teacher's words became a narrative, the little voice in my head, that said don't get up to speak, don't share your thoughts, keep things to yourself, you're not worthy of speaking in front of people."
"Later in life, I started to question if I was an idiot even though my mother always said great things about me. I decided that the world doesn't know who I am, and when the world finds out about me, they'll know I'm not an idiot."
Fast forward, after a journey around the world (literally), Joe is a poet, rapper (yes, he launches into a spontaneous rap on this podcast), writer, and incredibly successful entrepreneur who built one of the fastest-growing marketing agencies in the U.S.
And best yet, Joe loves to speak especially in front of people- the bigger the crowd, the more energetic Joe becomes!
Joe is a master networker and a LinkedIn expert but most importantly, he's a man with a golden heart who loves connecting and helping others.