Build A Facebook Group To Build Your Email List With Arne Giske From Group Funnels

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12/02/20 • 27 min

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Our latest guest, Arne Giske is an absolute master of community and conversion, growing a Facebook group of his to over 80k people and making 7-figures along the way.

We’ve always believed that building a community and email marketing go hand in hand, so we just had to get Arne on the show to help show you how to use your own Facebook groups to grow your email list and turn them into those all-important $$$$ we’re all aiming for.

FYI, if you already have a Facebook group and you realise half-way through that you haven’t been following any of Arne’s advice, don’t panic...it’s not the end of the world and we’ll explain why during the episode.

Build a Facebook Group to Build Your Email List with Arne Giske from Group Funnels

Episode Content

(02:41) It’s two lies and a truth time and these ones are bloody tough.
(04:11) The importance of building communities....is it really that important?
(05:30) So...why Facebook groups? What’s so special about this platform?
(06:20) The main advantages of using Facebook groups....we couldn’t agree with Arne more.
(08:18) This by far is our favourite benefit to having your own group.
(9:29) OK, so this is all great, but...how do you actually get your audience from your group to your email list?
(11:22) You may have noticed other groups doing this, and if you’re not doing it yet, go and change it right now!
(12:44) Find out what we recently tested that significantly increased our conversion rate on how many people gave us their email.
(13:51) What are active and passive types of opt ins and more importantly, which ones should you choose?
(15:54) Arne’s 20% rule will keep you right.
(17:15) Should you post your offers in your group or is that too much ?
(20:01) OK, but what if you already have a group and you’ve done none of the above?
(22:33) Arne discusses another amazing benefit to Facebook groups. We’re going to use this more!
(23:20) This week’s subject line pissed a lot of people off...we love it.

Episode Resources

Download The Email Marketers' GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Our latest guest, Arne Giske is an absolute master of community and conversion, growing a Facebook group of his to over 80k people and making 7-figures along the way.

Build a Facebook Group to Build Your Email List with Arne Giske from Group Funnels

Episode Content

(02:41) It’s two lies and a truth time and these ones are bloody tough.
(04:11) The importance of building communities....is it really that important?
(05:30) So...why Facebook groups? What’s so special about this platform?
(06:20) The main advantages of using Facebook groups....we couldn’t agree with Arne more.
(08:18) This by far is our favourite benefit to having your own group.
(9:29) OK, so this is all great, but...how do you actually get your audience from your group to your email list?
(11:22) You may have noticed other groups doing this, and if you’re not doing it yet, go and change it right now!
(12:44) Find out what we recently tested that significantly increased our conversion rate on how many people gave us their email.
(13:51) What are active and passive types of opt ins and more importantly, which ones should you choose?
(15:54) Arne’s 20% rule will keep you right.
(17:15) Should you post your offers in your group or is that too much ?
(20:01) OK, but what if you already have a group and you’ve done none of the above?
(22:33) Arne discusses another amazing benefit to Facebook groups. We’re going to use this more!
(23:20) This week’s subject line pissed a lot of people off...we love it.

Episode Resources

Download The Email Marketers' GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Previous Episode

Writing email every day vs batch writing in one go

Do you like to write your emails as you go, or are you a die-hard batcher?

Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn't fathom such a thing.

Whichever approach you prefer...that’s totally cool and you should always choose what works best for YOU and your business.

However, we wanted to use this episode go through the pros and cons of each approach because there may be some points in here that you haven’t thought about, which could make you think about changing things up.....

The Email Marketing Automation You Should Have In Your Business

Episode Content

(02:25) Our goal as the Email Marketing Heroes.
(03:12) What’s the deal with all the copy-cats?
(05:35) Candles, romantic music and slippers.....the perfect setting for batching, right?
(07:56) Another big benefit to batching and it’s all in the structure.
(09:28) The biggest downside to batching....which WILL happen to you at some point.
(10:36) Are you feeling sad today? Maybe a little p****d off? Or are you ecstatically happy?
(13:13) This downside to batching is one of the reasons why we tend not to do it.
(14:27) The main reason we like to write as we go.
(16:42) Something HUGE has just happened in the world. What do you do?
(19:26) Happy Birthday to us!
(21:11) Are you a lover of routines?
(25:08) Kennedy and the joys of crap Airport wi-fi....seriously...why is it always so bad?
(28:44) A hybrid approach...how could that work well?
(31:50) How we like to use the hybrid approach.
(34:44) What are YOU going to do?

Episode Resources

Download The Email Marketers' GamePlan

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Next Episode

Is Email Marketing Right For Me?

Will email marketing work for you or does it only work for certain businesses?

If you sell a coaching service, what can you include in your emails that your audience will love and eventually make them want to buy from you?

If you sell a physical product, surely you can’t just keep trying to sell to your email list every day?...they’ll hate you!

The thing about email marketing is that there is no “one size fits all” and the chances are, if a business tells you they tried it and it didn’t work for them, they probably just weren’t doing it right.

So, from dog walking to magicians to selling potatoes, diamonds and everything else in between, we want to show you how to make email marketing work for you, no matter what you do.

Is email marketing right for me?

Episode Content

(01:56) Is email marketing really worth the effort?
(03:46) “OMG, I’m your first subscriber!”
(04:23) Are you talking to me, or the whole world?
(06:14) The one platform where almost ALL audiences in the world gather.
(09:02) How the most polar-opposite businesses make email work for them.
(10:30) How to send killer emails when you sell knowledge.
(12:46) How to send killer emails when you sell products.
(14:20) “Yah but, isn’t this going to take up waaaaay too much time?”
(16:26) One of the main reasons we LOVE to do our emails each day.
(17:28) A bit of advice if you’re worried about being a crap writer.
(19:32) This week’s subject line of the week will take two sugar lumps and a chocolate digestive, please.

Episode Resources

Download The Email Marketers' GamePlan

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.