264: Jen’s Coaching Call: The Plan for $20K Months

04/22/25 • 36 min

Jen is a maker who runs her business with minimal help—and she’s already a multi-six-figure store owner. But last year, her sales started slipping. In this episode, Susan and Jen walk through the exact plan she’s using to hit $20K months and build toward a $250K year—without working more hours or sacrificing her handmade model.

What You’ll Learn in This Episode:

Why a high returning customer rate can actually stall your growth
How Jen simplified her website to boost conversions
The email and ad strategy that’s bringing in new customers on autopilot
What she’s outsourcing (and how it’s saving her hours each week)
How she hit a $20K month without running a sale
What to track if you want to scale with intention—not stress

RELATED LINKS:

Want to see Jen’s products? Visit bearandroo.com

Follow her on Instagram: @bearandroo

Learn more about Reliable Revenue here:

https://classroom.thesocialsalesgirls.com/reliable-revenue

$100K Sales In One Year, By Focusing On One Thing

https://thesocialsalesgirls.com/100k-sales-in-one-year-by-focusing-on-one-thing-episode-240/

The Path To A Full-Time Paycheck From Your Business

https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/

_______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

What You’ll Learn in This Episode:

Why a high returning customer rate can actually stall your growth
How Jen simplified her website to boost conversions
The email and ad strategy that’s bringing in new customers on autopilot
What she’s outsourcing (and how it’s saving her hours each week)
How she hit a $20K month without running a sale
What to track if you want to scale with intention—not stress

Previous Episode

263: What To Do When You Need New Customers

Getting new customers shouldn’t feel like throwing spaghetti at the wall. In this episode, we’re digging into a repeatable, long-term strategy you can use to consistently bring new people into your store—without burning out or guessing what to do next. If you’ve been relying on loyal customers for too long and you’re ready to grow, this one’s for you.

What You’ll Learn in This Episode:

How to know when it’s time to shift from retention to acquisition
Why choosing one product to focus on is critical
The 6-part marketing plan for shining a light on your lead product
What metrics to track (and what benchmarks to aim for)
How to troubleshoot if you’re not seeing results yet
What mindset will actually help you stick with the strategy long enough to succeed

Next Episode

265: How to Stay on Track in Uncertain Times

When things feel uncertain— tariffs, rising costs, economic shifts—it’s easy to spiral or freeze. But uncertainty doesn’t mean failure. In this episode, we’re sharing a grounded, step-by-step process for staying focused and making smart decisions in your business, even when the path ahead isn’t clear.

Listen in and learn: ✔️ Why uncertainty leads to decision fatigue (and how to stop spinning) ✔️ A simple exercise to figure out what’s really keeping you stuck ✔️ How to explore “what if” scenarios using actual numbers—not just anxiety ✔️ Why profitability in dollars matters more than margin percentage ✔️ How to prep for price changes or supplier issues (without panicking) ✔️ A powerful weekly habit that keeps you focused on the right things

RELATED LINKS: Check out Michelle’s site Mama Suds: https://www.mamasuds.com/

Ditch your decision fatigue. I’m giving you my framework. https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/ 3 Things You Can Do To Be More Profitable Today https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/ This Will Get You Unstuck https://thesocialsalesgirls.com/this-will-get-you-unstuck-episode-233/

_______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now