
How One Sustainability Activist Can Change Millions of Lives - with Klaus Mitchell
04/07/25 • 47 min
“Momentum breeds momentum. Don’t ever feel like you’re not making a difference—because I promise, you are.”
Today, we're sitting down with sustainability advocate Klaus Mitchell, the powerhouse behind Plant Based News. If you’ve watched a viral video about veganism, sustainability, or plant-based health in the last decade—there’s a good chance Klaus and his team were behind it.
With an online platform reaching over 85 million people every month, Klaus has helped shape influential Netflix documentaries, interviewed A-list changemakers like Joaquin Phoenix, and taken the stage at the UN’s COP climate conference to advocate for a better food system.
In this inspiring conversation, Klaus takes us behind the scenes—from launching Plant Based News in his parents’ back garden greenhouse to becoming one of the most impactful media voices in the global movement for sustainable food.
We explore the realities of burnout, misinformation, and advocacy —and why hope and storytelling remain our most powerful tools. A timely reminder that each of us can drive positive change, every single day.
Follow Klaus Mitchell: Instagram X/Twitter KlausMItchell.com
Follow Plant Based News: Instagram X/Twitter YouTube.com
Tune in: Plant Based News Podcast
Updates and tickets to live podcast recordings: Join the mailing list
Connect with Dr Alan Desmond Instagram Threads X/Twitter
Sponsored by Linwoods Healthfoods.
Shop their entire range at linwoodshealthfoods.com and use code DESMOND for a 15% saving and free delivery.
“Momentum breeds momentum. Don’t ever feel like you’re not making a difference—because I promise, you are.”
Today, we're sitting down with sustainability advocate Klaus Mitchell, the powerhouse behind Plant Based News. If you’ve watched a viral video about veganism, sustainability, or plant-based health in the last decade—there’s a good chance Klaus and his team were behind it.
With an online platform reaching over 85 million people every month, Klaus has helped shape influential Netflix documentaries, interviewed A-list changemakers like Joaquin Phoenix, and taken the stage at the UN’s COP climate conference to advocate for a better food system.
In this inspiring conversation, Klaus takes us behind the scenes—from launching Plant Based News in his parents’ back garden greenhouse to becoming one of the most impactful media voices in the global movement for sustainable food.
We explore the realities of burnout, misinformation, and advocacy —and why hope and storytelling remain our most powerful tools. A timely reminder that each of us can drive positive change, every single day.
Follow Klaus Mitchell: Instagram X/Twitter KlausMItchell.com
Follow Plant Based News: Instagram X/Twitter YouTube.com
Tune in: Plant Based News Podcast
Updates and tickets to live podcast recordings: Join the mailing list
Connect with Dr Alan Desmond Instagram Threads X/Twitter
Sponsored by Linwoods Healthfoods.
Shop their entire range at linwoodshealthfoods.com and use code DESMOND for a 15% saving and free delivery.
Previous Episode

Everyday Foods to Achieve and Maintain a Healthy Body Weight - with Dr. Neal Barnard
‘There are certain foods, when you bring them into your life, things begin to change dramatically’
Dr. Neal Barnard shares remarkable insights from his groundbreaking research on nutrition, weight management, and chronic disease prevention. We discuss the everyday foods that can help you achieve and maintain a healthy body weight while promoting overall well-being. This is an inspiring conversation filled with practical tips and actionable advice that I know you’ll find valuable.
One of the most influential voices in nutrition and disease prevention—Dr Neal Barnard is a leading clinical researcher with over 140 scientific publications on the benefits of a healthy diet, a best-selling author, and the founder of the Physicians Committee for Responsible Medicine. I was deeply honored that he traveled from Washington, DC, to join me for a live event in Exeter. I'm thrilled to share his wisdom with you today!
I highly recommend Dr. Barnard’s latest book The Power Foods Diet :The Breakthrough Plan That Traps, Tames, and Burns Calories for Easy and Permanent Weight Loss
Connect with Dr Neal Barnard on Instagram and Twitter/X
Updates and tickets to live podcast recordings: Join the mailing list
Connect with Dr Alan Desmond Instagram Threads X/Twitter
Sponsored by Linwoods Healthfoods.
Shop their entire range at linwoodshealthfoods.com and use code DESMOND for a 15% saving and free delivery.
Next Episode

Yogurt: Gut Health Superfood or Just Clever Marketing?
Yogurt is a multi-billion dollar industry - and is heavily advertised as a gut microbiome-boosting super food. But what does the scientific literature actually tell us about yogurt and gut health?
- The History of Yogurt: How yogurt became a Western staple, moving from niche food to health product.
- What Science Actually Says About Yogurt: Why those ‘live probiotic cultures’ never reach your microbiome.
- Is Kefir Truly a Superior Option for Gut Health?
- Plant-Based Alternatives: Can non-dairy options like soy yogurt offer better health benefits?
- Environmental Impact: Comparing the carbon footprint of dairy yogurt versus plant-based alternatives.
- Final Verdict: Is yogurt really essential for better gut health, or is it all just clever marketing?
I hope this episode helps you look beyond the advertising and make evidence-based choices that genuinely safeguard your digestive health.
Links to some of the key papers mentioned in today’s episode:
Is consuming yoghurt associated with weight management outcomes? Results from a systematic review
Updates and tickets to live podcast recordings: Join the mailing list
Connect with Dr Alan Desmond Instagram Threads X/Twitter
Sponsored by Linwoods Healthfoods.
Shop their entire range at linwoodshealthfoods.com and use code DESMOND for a 15% saving and free delivery.
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