Has Marketing Leadership Truly Achieved Gender Parity?
04/18/24 • 54 min
Discover how the landscape of marketing leadership is being reshaped with a historic shift towards female empowerment, as we examine what it really means to hold power and influence in this competitive industry. Celebrations may be in order for the rise of women to 51% of Chief Marketing Officer roles, but we peel back the veneer to question the equity within this progress, particularly when juxtaposed with the staggering statistic that only 1% of agency owners are female. We probe into the depths of representation disparities, from creative directors to the highest echelons of advertising, to understand the full picture of gender parity in the marketing realm.
The fabric of brand loyalty is woven with threads of respect and trust, but what happens when these are tested in the court of law and public opinion? We scrutinize a contentious lawsuit that challenges brand values and inclusivity, as Hello Alice and Progressive Insurance face accusations of discrimination for their commitment to supporting Black-owned businesses. This segment navigates the treacherous waters of consumer expectations and the ethical responsibilities businesses must shoulder in an age where every action is scrutinized, shaping narratives around inclusivity and integrity.
Finally, we confront the raw, uncomfortable truths of systemic racism and privilege that cast long shadows over business funding and opportunity. Through the lens of recent legal actions against initiatives like the Fearless Fund's grants for Black women business owners, we challenge the status quo and invite introspection on the role of institutional power in perpetuating economic disparities. By dissecting the dynamics of racism and the misuse of legal precedent, we uncover the need for intentional action against systemic barriers, urging listeners to recognize the importance of dismantling these walls for a more equitable society. Join us in these deep conversations, where the pursuit of true freedom and equity remains our unwavering goal.
Continuing Education
- How to Effectively — and Legally — Use Racial Data for DEI
- After history of discrimination, these federal contractors fought to hide diversity data
- Why better reporting on racial and ethnic equity can improve diversity and inclusion outcomes
Stay With Us
- Watch and Subscribe to The E Word on YouTube.
- Follow Karen on LinkedIn and learn more at Colossal Work.
- Follow Brittany on LinkedIn and learn more at BND Consulting Group.
Discover how the landscape of marketing leadership is being reshaped with a historic shift towards female empowerment, as we examine what it really means to hold power and influence in this competitive industry. Celebrations may be in order for the rise of women to 51% of Chief Marketing Officer roles, but we peel back the veneer to question the equity within this progress, particularly when juxtaposed with the staggering statistic that only 1% of agency owners are female. We probe into the depths of representation disparities, from creative directors to the highest echelons of advertising, to understand the full picture of gender parity in the marketing realm.
The fabric of brand loyalty is woven with threads of respect and trust, but what happens when these are tested in the court of law and public opinion? We scrutinize a contentious lawsuit that challenges brand values and inclusivity, as Hello Alice and Progressive Insurance face accusations of discrimination for their commitment to supporting Black-owned businesses. This segment navigates the treacherous waters of consumer expectations and the ethical responsibilities businesses must shoulder in an age where every action is scrutinized, shaping narratives around inclusivity and integrity.
Finally, we confront the raw, uncomfortable truths of systemic racism and privilege that cast long shadows over business funding and opportunity. Through the lens of recent legal actions against initiatives like the Fearless Fund's grants for Black women business owners, we challenge the status quo and invite introspection on the role of institutional power in perpetuating economic disparities. By dissecting the dynamics of racism and the misuse of legal precedent, we uncover the need for intentional action against systemic barriers, urging listeners to recognize the importance of dismantling these walls for a more equitable society. Join us in these deep conversations, where the pursuit of true freedom and equity remains our unwavering goal.
Continuing Education
- How to Effectively — and Legally — Use Racial Data for DEI
- After history of discrimination, these federal contractors fought to hide diversity data
- Why better reporting on racial and ethnic equity can improve diversity and inclusion outcomes
Stay With Us
- Watch and Subscribe to The E Word on YouTube.
- Follow Karen on LinkedIn and learn more at Colossal Work.
- Follow Brittany on LinkedIn and learn more at BND Consulting Group.
Previous Episode
Intro to The E Word
This E Word is hosted by Brittany S. Hale and Karen McFarlane.
Brittany S. Hale, Founder and CEO, BND Consulting
Brittany S. Hale transcends the conventional role of Founder and CEO; she stands as a visionary, catalyst for transformative change, and beacon of inspiration for leaders across diverse industries. With a background in litigation, politics, and risk management, Brittany has paved her way to founding BND Consulting Group—an embodiment of her passion and unparalleled expertise.
At BND Consulting Group, Brittany empowers senior leaders with the tools to harness values to ignite better decision-making and turn purpose into profit in today's dynamically evolving landscape. As a trusted guide, she enables leaders to navigate intricate organizational transitions by operationalizing aspirational values. Her impact spans enterprises, government institutions, and startups alike. She has been featured in publications such as Cosmopolitan, Marie Claire, Essence, TechCrunch, and Fast Company for her insights into entrepreneurship and leadership.
In her capacity as CEO, Brittany has crafted impactful organizational culture strategies for numerous entities. Her strategic insights led to a 21% increase in employee retention and savings of an additional $400,000 through astute operational advisement. As Interim CEO of an entrepreneurial-focused nonprofit, Brittany achieved impressive milestones, increasing donor contributions by 16%, reducing attrition from 27% to 0% in just 14 months, and boosting research-based revenue by a substantial 41%. In Fall 2022, Brittany shared her expertise by lecturing on managing human behaviors in organizations at Columbia University's School of Professional Studies.
Karen McFarlane, Founder and CMO, Kaye Media x Colossal Work
Karen McFarlane, the founder of Kaye Media, is a seasoned chief marketing officer with over 25 years of experience. Her expertise in shaping compelling brand narratives and strategies has guided businesses toward transformative growth and market clarity. Her work spans the technology, artificial intelligence, professional services, ecommerce, education, and entertainment industries — from startups to nonprofits to Fortune 1000 companies.
Karen's role extends beyond her fractional marketing company, as evidenced by her impactful tenure as President of the New York chapter of the American Marketing Association (AMA), where she earned eight Chapter Excellence Awards and now champions equity as the Chair of DEI Innovation. Additionally, Karen serves on the Board of the Hudson Valley Credit Union, New York's fifth-largest credit union. Her influence is also felt nationally as the President-Elect and DEI Co-Chair for the AMA’s Professional Chapters Council and through her work with Momentum and Value for People of Color, where she champions equitable opportunities for young people of color.
Recognized as a thought leader, Karen frequently speaks on inclusive marketing and conflict resolution, and her contributions to the field have earned her recognition as one of the most notable figures in marketing and PR by Crain’s Business. Karen's commitment to advancing racial and gender equity in Corporate America is evident through her
Stay With Us
- Watch and Subscribe to The E Word on YouTube.
- Follow Karen on LinkedIn and learn more at Colossal Work.
- Follow Brittany on LinkedIn and learn more at BND Consulting Group.
Next Episode
Why Can't We Unravel the Strands of Hair Equity and Expression in the Black Community?
Every strand tells a story, and in our latest episode, we weave through the complex tapestry of hair's role in equity and self-expression. I open up about the personal hurdles I've faced sporting dreads and dyed hair in professional spheres, while we also unravel the historical battles for acceptance that many like Daryl George have endured. This isn't just talking about hair grooming – it's a deep-rooted discussion about societal norms, where we spotlight the need for an inclusive reimagining of workplace and societal perspectives on hair.
We then pay tribute to the powerful legacy of Black women's hair, a resilient emblem of identity through the centuries. From the oppressive tignon laws to Madam C.J. Walker's pioneering beauty empire, we celebrate the artistry and resistance sewn into every braid, twist, and coil. Icons like Issa Rae and Tina Turner serve as our muses, illustrating hair's role in empowerment and cultural pride. By sharing how to genuinely support others' hair journeys and debunking myths with grace, we champion a future where every hair texture and style is not merely tolerated but embraced with open admiration.
Continuing Education
- The Person Beneath the Hair: Hair Discrimination, Health, and Well-Being (National Library of Medicine)
- Is Hair Discrimination Race Discrimination? (American Bar Association)
- The CROWN Act hasn’t ended hair discrimination in Texas (Brookings)
- A Black student was suspended for his hairstyle. The school says it wasn’t discrimination (Associated Press)
- The CROWN Act
- How Hair Discrimination Affects Black Women at Work (HBR)
- Penalizing Black hair in the name of academic success is undeniably racist, unfounded, and against the law (Brookings)
Stay With Us
- Watch and Subscribe to The E Word on YouTube.
- Follow Karen on LinkedIn and learn more at Colossal Work.
- Follow Brittany on LinkedIn and learn more at BND Consulting Group.
The E Word - Has Marketing Leadership Truly Achieved Gender Parity?
Transcript
What's the E-Word ? It's the E in DEI that everyone ignores , but we're here to bring it to the forefront .
Karen McFarlaneWelcome to the E-Word
Karen McFarlanehey britney ,
Karen McFarlanehey karen , how are you ? I'm good , how are you , how have you been ?
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