How to write an effective YouTube video description

08/05/20 • 7 min

An updated podcast episode with current information is now available. S2 Ep88 How to write an effective YouTube description and promote your video (PART 1) https://www.buzzsprout.com/846682/14136918
How do you write an effective video description so that your video can be discovered on YouTube? And does it matter? As YouTube is the second largest search engine in the world, you need to tap into that power. After all, if you're going to the effort of making a video, you want people to find it and watch it, don't you?
There are a few key things you need to do to give your description the best chance of being as useful as it can be.
- Keywords,
- Length,
- How to write it.
In this weeks episode Mike and Sue discuss all three points and provide useful advice on how to do it.
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Previous Episode

Video types and their uses

What sort of video do you want to make? Funny, inspiring, informative or educational?

What sort of videos are there? Once you know what types of videos there are, and what they can be used for, it’s going to make your decision on what to make a lot easier.

Generally, web videos fit into four categories. Inspiring. Informative. Entertaining. Educational.

So which one of these categories does your communication idea fit into, how do you choose one?

It’s not hard once you have an understanding of what each one does. In this weeks episode, Mike and Sue are working through these categories and the types of videos that fit into them. They then discuss what sort of videos work in each category.

For example, educational videos can be training videos, capacity building, knowledge building or ‘how to’ videos. Their purpose is to educate the audience in some way.

Whereas entertaining videos can be funny, story-driven, creative and provoke emotion. There are many styles and options but their purpose is to entertain the audience. People want to share entertaining videos, they may not remember what they were about two days later but they’ll remember how it made them feel.

There’s a lot to unpack and we’ve got loads of examples and ideas in this weeks episode on Video Types and Their Uses.

As always, we’d love to know what you think so leave us a comment.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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Next Episode

S2 Ep1. Use this strategy to stop making boring videos

Stop making boring videos! Why? Because nobody wants to watch them and we're pretty sure you don't want to make them either.
If you’re in the business of making videos, you need to know the type of videos people want to watch. And even if you’re just toying with the whole video production idea, you still need to know the content your audience cares about.
Which is why’ve we’ve come up with a clear cut formula that you can apply to all of your video projects so that they’re not boring.
So what’s this formula we keep baking on about? Here goes ...
Audience + Message + Call To Action
Voila! A sure-fire way to stop making boring videos.
Mike and Sue break them down in more detail in this episode of the Moonshine Moonshot series.
Define Your Ideal Audience online course