DGM #049: This Is Your Sign to Monetize What You Know: The IMG Roadmap with Dr. Nina Lum
05/08/25 • 60 min
She was just writing to process her journey—blogging through the culture shock, the IMG grind, the snow, the running water, all of it. But what started as therapy turned into a movement.
Hey Doc! This week, I’m joined by my friend and co-author Dr. Nina Lum, the powerhouse behind The IMG Roadmap to talk about what it really looks like to build something meaningful from scratch, while still working as a full-time physician. What began as a humble blog on Blogspot (yes, throwback vibes) has grown into a six-figure business helping international medical graduates get matched, get confident, and get paid. Nina opens up about the quiet beginnings of The IMG Roadmap, how she went from creating low-cost courses to leading a high-impact business, and the inner work it took to own her worth as both a doctor and entrepreneur.
We talked about the tension that comes with monetizing your story, the mindset shifts that helped her charge what her expertise was worth, and the spiritual downloads that have guided her every step of the way. Nina doesn’t just run a business—she runs it with integrity. She’s built The IMG Roadmap on purpose, not pressure, and her story is full of wisdom for every doctor who’s ever asked, “Is it okay for me to get paid for what I know?”
This episode is a masterclass in walking by faith, leading with value, and letting go of the guilt so many of us carry around money. It’s also a reminder that your story, your knowledge, and your lived experience are worthy of being paid for—period.
Visit Dr. Nina Lum's Website here: drninalum.com
Follow Dr. Nina Lum on Instagram: @drninalum
Follow The IMG Roadmap on Instagram: @imgroadmap
Listen to Dr. Nina Lum’s podcast here: The IMG Roadmap Podcast
Check out my website here: Kimberlybrownmd.comFollow me on Instagram: @drkimberlyb
She was just writing to process her journey—blogging through the culture shock, the IMG grind, the snow, the running water, all of it. But what started as therapy turned into a movement.
Hey Doc! This week, I’m joined by my friend and co-author Dr. Nina Lum, the powerhouse behind The IMG Roadmap to talk about what it really looks like to build something meaningful from scratch, while still working as a full-time physician. What began as a humble blog on Blogspot (yes, throwback vibes) has grown into a six-figure business helping international medical graduates get matched, get confident, and get paid. Nina opens up about the quiet beginnings of The IMG Roadmap, how she went from creating low-cost courses to leading a high-impact business, and the inner work it took to own her worth as both a doctor and entrepreneur.
We talked about the tension that comes with monetizing your story, the mindset shifts that helped her charge what her expertise was worth, and the spiritual downloads that have guided her every step of the way. Nina doesn’t just run a business—she runs it with integrity. She’s built The IMG Roadmap on purpose, not pressure, and her story is full of wisdom for every doctor who’s ever asked, “Is it okay for me to get paid for what I know?”
This episode is a masterclass in walking by faith, leading with value, and letting go of the guilt so many of us carry around money. It’s also a reminder that your story, your knowledge, and your lived experience are worthy of being paid for—period.
Visit Dr. Nina Lum's Website here: drninalum.com
Follow Dr. Nina Lum on Instagram: @drninalum
Follow The IMG Roadmap on Instagram: @imgroadmap
Listen to Dr. Nina Lum’s podcast here: The IMG Roadmap Podcast
Check out my website here: Kimberlybrownmd.comFollow me on Instagram: @drkimberlyb
Previous Episode
DGM #048: Navigating Marriage and Medicine: The Feminine Pivot of Dr. Kome Oseghale
Hey Doc! What if the burnout you're feeling has nothing to do with your job—and everything to do with the weight you're carrying in silence?
This week, I’m joined by my friend and fellow coach Dr. Kome Oseghale, a pediatrician turned relationship coach for women physicians. Her story is nothing short of jaw-dropping. From growing up in Nigeria with 31 siblings, to surviving the loneliness of immigration, to experiencing a heart attack that changed everything—Dr. Kome shares the raw truth about what it took to rebuild her life, her marriage, and her sense of self.
We talk about the toxic "strong Black woman" narrative, the burnout that comes from carrying your relationship, and how Kome shifted from over-functioning to thriving in her feminine power. She breaks down how she went from begging for connection to becoming the kind of woman who magnetizes love, softness, and support—without losing her voice or her ambition.
This episode is for every high-achieving woman who’s been told she has to choose between success and softness. Kome is proof you can have both, and it starts with choosing you first.
Visit Dr. Kome's Website here: thrivingwives.com
Follow Dr. Kome on Instagram: @thriving_wives
Follow Dr. Kome on Facebook: Kome Oseghale
Check out my website here: Kimberlybrownmd.comFollow me on Instagram: @drkimberlyb
Next Episode
DGM #050: From Imposter Thoughts to Internal Shifts: Dr. Rasheeda Hall on Betting on Yourself
Hey Doc! This week on the pod, I got to sit down with Dr. Rasheeda Hall, an associate professor, nephrologist, and national research award winner who’s also the founder of Make Internal Shifts, a career coaching program for women of color in academic research. From building one of the few geriatric nephrology clinics in the world to leading multi-million dollar NIH-funded research initiatives, Dr. Hall is proof that you can be deeply academic, highly strategic, and boldly entrepreneurial—all at once.
In this episode, we dive into the underrecognized emotional labor of academic research, why women physicians often minimize their achievements, and how coaching can completely transform the way you see yourself and your potential. Dr. Hall shares her journey into medicine, how she discovered coaching through a grant at Duke, and the moment she realized her lived experience was more than enough to start a business that changes lives.
We also talk about the courage it takes to start something of your own, the mindset shifts required to step into visibility, and how entrepreneurship is teaching all of us to bet on ourselves in bigger ways. This is a conversation about impact, identity, and making space for your boldest dreams—even if you still work a 9 to 5.
Visit Dr. Rasheeda Hall's Website here: makeinternalshifts.com
Follow Dr. Rasheeda Hall on Instagram: @rasheedakhall
Follow Dr. Rasheeda Hall on LinkedIn: Rasheeda Hall
Check out my website here: Kimberlybrownmd.comFollow me on Instagram: @drkimberlyb
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