43. Why Did You Hire HBS?

12/01/19 • 34 min

The holidays are always a time of reflection and here at The Forum we’re looking inward to understand why people hire Harvard Business School to earn an MBA. Derek van Bever, Director of The Forum for Growth & Innovation, is joined in the studio by Community Manager, Katie Zandbergen, and Research Associate, Iulia Mogosanu, to discuss a research project they’ve undertaken using the Jobs To Be Done approach pioneered by Bob Moesta and Clayton Christensen. This research was carried out as part of a JTBD Toolbox initiative that The Forum team is working on for those interested in learning more about the practicalities of conducting Jobs-based consumer research. In this episode, we discuss the six steps outlined in the JTBD Toolbox, which will be released later this academic year; the process of conducting Jobs interviews; and three Jobs for which students and professionals hire Harvard Business School.

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42. Disruption and Electrification in the Auto Industry, Featuring Cliff Maxwell and Ned Calder

This week on The Disruptive Voice we bring you a conversation between Cliff Maxwell and Ned Calder on the electrification of the auto industry -- or, more broadly, the mobility industry -- using the theories of Disruption and Jobs To Be Done. As a partner at Innosight, where he has worked for over a decade, Ned has consciously applied these theories in his work in the high tech, automotive, aerospace, and defense sectors. His wealth of experience in the tech world also stems from his time with NASA and Atlas Scientific, where he worked prior to joining Innosight. Cliff Maxwell is a newly minted MBA candidate at Harvard Business School who most recently served as Clayton Christensen’s Chief of Staff and as a Product Manager at the Clayton Christensen Institute, where he worked on projects related to educational technology. We’re delighted to bring you this timely conversation on the push to electrify vehicles, the disruptive forces shaping the mobility industry, the prospects for autonomous vehicles, and the role of companies like Rivian.

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44. Choosing College: Bob Moesta and Michael Horn on Why We Hire Education

It’s the most wonderful time of the year but for many high school seniors it means one thing: college application deadlines! This week on The Disruptive Voice, as millions of students hit “submit”, we’ve invited Bob Moesta and Michael Horn to The Forum to discuss why we go to college in the first place. They’ve recently released an excellent, highly-readable book called “Choosing College” that uses Jobs To Be Done-based research to examine why people hire education and how to choose it. You can further explore their findings at Choosing College.

Michael received his MBA from HBS in 2006 and, since then, has worked closely with Professor Christensen on disruption in education, including as Co-Founder of The Christensen Institute. He's currently the Head of Strategy & Senior Partner Entangled Group and is Chief Strategy Officer & Principal Consultant at Entangled Solutions. Bob is a Disruptive Voice podcast veteran and, along with Prof Christensen, is co-architect of the Jobs To Be Done theory. He is also President & CEO of the The ReWired Group and moonlights as a guest lecturer at Harvard Business School, MIT Sloan, and the Kellogg School at Northwestern. Bob and Michael are hosted this week by Chris Diak, an M.Div. candidate at Harvard Divinity School and one of our newest members here at The Forum for Growth & Innovation.