21. Bob Moesta: Spotting Non-Consumption

07/09/18 • 14 min

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We sat down with Bob Moesta, the President and CEO of The ReWired Group, and pioneer of the Jobs To Be Done Theory. The topic: spotting and strategizing around non-consumption. Through this lens companies can see where they can enter a market and compete against...nothing!

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20. Q&A session with Professor Clayton M. Christensen

We've built this podcast on top of the ideas taught in Professor Clayton M. Christensen's signature course at the Harvard Business School, Building and Sustaining a Successful Enterprise (BSSE). This episode opens with Professor Christensen talking about the purpose of the BSSE course, and then transitions into a Q&A session with a group of alumni of the course, ranging from recent graduates to alumni who left HBS fifteen years ago. Topics include making predictions about the future of the electric car, how to handle acquisitions, how to think about being disrupted -- even when you are the disruptor!, using theory to make better decisions in your personal life, and the power of a good theory and common language.

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22. Clay Christensen & Chet Huber: Reaching Critical Mass

Harvard Business School Professors Clay Christensen and Chet Huber sit down to discuss frameworks taken from Building and Sustaining a Successful Enterprise and applied to HouseSetter, the company Chet formed and operates as Chairman. Hear how BSSE frameworks like Emergent Strategy, Disruptive Innovation, Jobs to Be Done, and Purpose Branding have helped Chet steer his new venture.

Prof Christensen weighs in, and asks for help from you, the alumni of BSSE, to help him and Chet construct new theories for processes of scaling and growing user base.