Mastering the Art of Successful Course Launches
06/12/24 • 33 min
In this episode, Chase shares a retrospective of his most recent course launch, covering everything from how to create demand to how to capture lessons learned so that your next course launch can be even better.
Throughout the conversation, both of the guys talk about their experience with previous course launches and share some of their best advice for making tough decisions like how to price your course or striking the perfect balance for building up hype heading into the launch without coming off as overly spammy or self-promotional.
This is an absolute must-listen for anyone who wants a step-by-step playbook for making their first course launch or their next course launch a runaway success. When you’re done taking notes, drop a comment with your favorite tactic that was shared!
WHAT YOU’LL LEARN ABOUT:
- How To Successfully Build & Launch A Course – Review the end-to-end process of launching a course, from brainstorming the course structure to creating content and utilizing different marketing strategies to crush your revenue goals.
- The Perfect Tech Stack For Any Course Launch – Get a checklist of the tools and tech that are necessary to launch and support the course effectively, from website hosting to email marketing, payment processing, and CRM for buyers.
- Demand Generation Strategies That Work – Learn how to build hype around your launch without coming off as a sleazy snake oil salesman. Copy successful tactics like building a waitlist, utilizing social media, and offering pre-sale discounts.
- Webinar Launch Strategy – Consider the often overlooked strategy of promoting a new course offering through webinars, which quickly build trust and authority and create genuine urgency that can quickly turn leads into customers.
- Course Pricing Strategy – Learn about how to set the price(s) for your course, and what aspects might help you decide whether what you’re building is better suited as a low ticket offer, a high ticket option, or something in between.
- Course Launch Expectations – Gain valuable perspective on how to set healthy, realistic expectations for your launch results, which should be based on your unique situation, not the highlight reel you commonly see on social media.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:29 – Chase’s Latest Course Launch Experience
00:05:52 – Personal Experience With Demand Generation For Courses
00:09:07 – Pricing Strategies & Finding The Right Fit
00:11:18 – The Perfect Course Launch Tech Stack
00:18:28 – Effective Multi-Channel Marketing For Courses
00:24:29 – Webinar Strategy for Course Launch
00:29:18 – Educational Email Sequences For Courses
00:33:24 – Can A Course Business Make $1M+ ?
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Keep up with Chase at...
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at...
In this episode, Chase shares a retrospective of his most recent course launch, covering everything from how to create demand to how to capture lessons learned so that your next course launch can be even better.
Throughout the conversation, both of the guys talk about their experience with previous course launches and share some of their best advice for making tough decisions like how to price your course or striking the perfect balance for building up hype heading into the launch without coming off as overly spammy or self-promotional.
This is an absolute must-listen for anyone who wants a step-by-step playbook for making their first course launch or their next course launch a runaway success. When you’re done taking notes, drop a comment with your favorite tactic that was shared!
WHAT YOU’LL LEARN ABOUT:
- How To Successfully Build & Launch A Course – Review the end-to-end process of launching a course, from brainstorming the course structure to creating content and utilizing different marketing strategies to crush your revenue goals.
- The Perfect Tech Stack For Any Course Launch – Get a checklist of the tools and tech that are necessary to launch and support the course effectively, from website hosting to email marketing, payment processing, and CRM for buyers.
- Demand Generation Strategies That Work – Learn how to build hype around your launch without coming off as a sleazy snake oil salesman. Copy successful tactics like building a waitlist, utilizing social media, and offering pre-sale discounts.
- Webinar Launch Strategy – Consider the often overlooked strategy of promoting a new course offering through webinars, which quickly build trust and authority and create genuine urgency that can quickly turn leads into customers.
- Course Pricing Strategy – Learn about how to set the price(s) for your course, and what aspects might help you decide whether what you’re building is better suited as a low ticket offer, a high ticket option, or something in between.
- Course Launch Expectations – Gain valuable perspective on how to set healthy, realistic expectations for your launch results, which should be based on your unique situation, not the highlight reel you commonly see on social media.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:29 – Chase’s Latest Course Launch Experience
00:05:52 – Personal Experience With Demand Generation For Courses
00:09:07 – Pricing Strategies & Finding The Right Fit
00:11:18 – The Perfect Course Launch Tech Stack
00:18:28 – Effective Multi-Channel Marketing For Courses
00:24:29 – Webinar Strategy for Course Launch
00:29:18 – Educational Email Sequences For Courses
00:33:24 – Can A Course Business Make $1M+ ?
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at...
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at...
Previous Episode
AI Tools, TikTok Shop, and Missed Opportunities
In this episode, Chase and Mason talk about a variety of topics ranging from practical uses for AI tools to the insane momentum (and earnings!) behind independent creators repping ecom brands on Tiktok shop.
They also talk about the ups and downs of running a company, why it’s so hard to consistently capture the low hanging fruit in your business, and what makes the difference between LinkedIn content that’s mid and content that blows up.
Give it a listen, and when you’re done, hit the comments section to let us know what you think the next big “flop” will be after Web3 and NFTs!
WHAT YOU’LL LEARN ABOUT:
- Is The Hype Train For AI De-Railed? – The boys have mixed opinions on the impact and longevity of AI. Listen in to figure out which one is using AI tools daily and which one is still a skeptic.
- Practical Use Cases For AI Tools – Hear examples of how AI tools are providing utility both in business and day-to-day life, and get inspired for other ways that AI could be used to streamline more complex tasks like content creation.
- TikTok Shop Opportunities – There is a ton of opportunity in this space right now, and Mason lays out the playbook for doing five or even six figures PER MONTH as a creator promoting brands through Tiktok shop.
- LinkedIn Business Updates – Chase provides an update on his LinkedIn growth business, and Mason chimes in with a status report on the previous idea to layer a ghostwriting component into the service to increase customer lifetime value.
- Content Creation Strategies – Chase emphasizes the importance of content quality as a variable for determining how much growth your account will experience. The difference between “meh” content and amazing content may seem negligible, but the impact it can have on performance is exponential.
- The Never-Ending Ups and Downs Of Business – The fellas talk about how even after years of entrepreneurial success, they still struggle to capture all of the value that exists for their businesses, and still second guess themselves during a big launch or promo campaign.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:03:12 – Are We Still Bullish on AI?
00:05:28 – Interesting AI Tools and Products
00:08:32 – Practical Use Cases For AI Technology
00:11:30 – Why It’s Okay To Be Late To A Trend
00:13:10 – The Crazy Opportunity For Tiktok Shop
00:20:00 – LinkedIn Growth Business Update
00:22:30 – How Content Quality Impacts Growth
00:25:08 – Missed Opportunities In Business
00:28:23 – The Ups And Downs Of Running A Company
00:30:15 – Closing Thoughts
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Keep up with Chase at...
www.twitter.com/ecomchasedimond
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Next Episode
Is College Worth It?, Downsides Of Personal Branding, and Podcast Growth Strategies
The fellas kick off this episode of The Dimond Download by recapping Chase’s weekend away at a wedding that cost over $1 Million to put on.
They also cover a handful of interesting topics ranging from the downside of building a business that’s heavily reliant on your personal brand to current perspectives on the value of a college education and their future plans for growing the podcast.
This is required listening for anyone who is in the thick of building their personal brand online or interested in using a podcast as a growth lever for their business.
When you’re done taking notes, head to the comments section and let us know the craziest thing you’ve ever experienced at a wedding – but keep it PG-13!
WHAT YOU’LL LEARN ABOUT:
- Chase’s Crazy Wedding Weekend – Recap Chase’s recent trip to a cousin’s wedding, where rumor has it the cumulative cost of the venue, activities, meals, and entertainment was over $1 million.
- Jeremy Haynes' Tornado Ad Strategy – Take a hyper-tactical look at an ad strategy used by Jeremy Haynes, which leverages existing content to produce a retargeting funnel that keeps your sales pipeline overflowing.
- Downside Of Building A Personal Brand – Explore the downsides of building a business that’s reliant on a personal brand, including: privacy concerns, challenges selling the business, and the pressure to maintain a consistent public image.
- The Value Of A College Education – Hear perspectives about college experiences, including both the benefits (Ex: social networking) and potential drawbacks (Ex: costs, lack of practical application) to get a fairly balanced view of what the current value of a college education truly is.
- Podcast Growth Strategies – Brainstorm strategies and tactics that can be used to expand the reach of a podcast and form stronger relationships with members of your audience.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:01:59 – Chase’s Epic Wedding Weekend
00:05:10 – The Jeremy Haynes Tornado Ad Strategy
00:11:25 – Challenges and Downsides Of Personal Brands
00:17:56 – Benefits & Drawbacks Of Going To College
00:20:27 – Growing The Podcast Through Guests and Giveaways
00:31:36 – Livestreaming As A Podcast Growth Tactic
00:32:08 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at...
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at...
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