Ecosystem Secrets: How Premier Cannabis Brands Scale ft. Nate D
02/20/25 • 43 min
Consumer buy brands. And in cannabis, California brands reign supreme because they uphold the most sacred element in any relationship—trust.
Trust isn’t just about marketing—it’s about consistency, quality, and experience. The moment a brand breaks that trust, it loses everything. But expanding a highly trusted California brand into new markets isn’t just about slapping a logo on a jar—it’s about ensuring the same elite quality, cultivation standards, and consumer experience across state lines.
So how do you scale a collective of powerhouse cannabis brands while maintaining the trust that made them successful in the first place?
This week, we sit down with Nate D, co-founder of Turn, Made, and Project Packs, to break down:
·Why Trust Is Cannabis’ Most Valuable Asset
·How a Collective Model Helps Cannabis Brands Scale
· The Cultivation & Quality Challenges of Scaling Cannabis
Chapters:
00:00 Introduction to Nate D and His Ventures
02:48 The Ecosystem of Cannabis Businesses
06:07 Quality Control in Cannabis Cultivation
09:08 Scaling Challenges in Cannabis
11:56 The Importance of Team and Trust
15:07 Navigating Market Trends and Consumer Preferences
17:55 R&D in Cannabis: The Long Game
20:50 Collaboration and Community in the Cannabis Industry
23:58 Future Trends and Predictions
27:10 Lessons Learned and Final Thoughts
Guest Links:
- https://www.instagram.com/turndotme/
- https://www.youtube.com/@turndotme
- https://x.com/turndotme
- https://turn.me/
- https://madeforsmokers.com/
- https://www.instagram.com/YOUREMADE/
Our Links:
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime has a New Website. Shhhh its not finished.
The Dime is a top 50 Cannabis Podcast
Sign up for our playbook here:
🎥 YouTube: The Dime
📸 Instagram: The Dime
Consumer buy brands. And in cannabis, California brands reign supreme because they uphold the most sacred element in any relationship—trust.
Trust isn’t just about marketing—it’s about consistency, quality, and experience. The moment a brand breaks that trust, it loses everything. But expanding a highly trusted California brand into new markets isn’t just about slapping a logo on a jar—it’s about ensuring the same elite quality, cultivation standards, and consumer experience across state lines.
So how do you scale a collective of powerhouse cannabis brands while maintaining the trust that made them successful in the first place?
This week, we sit down with Nate D, co-founder of Turn, Made, and Project Packs, to break down:
·Why Trust Is Cannabis’ Most Valuable Asset
·How a Collective Model Helps Cannabis Brands Scale
· The Cultivation & Quality Challenges of Scaling Cannabis
Chapters:
00:00 Introduction to Nate D and His Ventures
02:48 The Ecosystem of Cannabis Businesses
06:07 Quality Control in Cannabis Cultivation
09:08 Scaling Challenges in Cannabis
11:56 The Importance of Team and Trust
15:07 Navigating Market Trends and Consumer Preferences
17:55 R&D in Cannabis: The Long Game
20:50 Collaboration and Community in the Cannabis Industry
23:58 Future Trends and Predictions
27:10 Lessons Learned and Final Thoughts
Guest Links:
- https://www.instagram.com/turndotme/
- https://www.youtube.com/@turndotme
- https://x.com/turndotme
- https://turn.me/
- https://madeforsmokers.com/
- https://www.instagram.com/YOUREMADE/
Our Links:
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime has a New Website. Shhhh its not finished.
The Dime is a top 50 Cannabis Podcast
Sign up for our playbook here:
🎥 YouTube: The Dime
📸 Instagram: The Dime
Previous Episode
Why Cannabis Laws Are a Mess: The Politics and Bureaucracy with Jeff Guillot
"Bureaucracy defends the status quo long past the time when the quo has lost its status."
— Laurence J. Peter
Nowhere is that more evident than in cannabis, where local governments resist change, operators scramble for clarity, and policies shift overnight. The biggest mistake cannabis operators make? Waiting too long to ask for help.
Navigating cannabis regulations isn’t just about compliance—it’s a high-stakes game of politics, timing, and strategy. This week, we sit down with Jeff Guillot, Managing Partner of MAD Global Strategy, to expose the backroom battles.
- The biggest misconceptions about how cannabis laws are actually made
- Why local governments resist cannabis businesses (and how to change their minds)
- How lobbying really works—and who actually needs it in cannabis
Links
- https://www.linkedin.com/in/jeff-guillot-69266614/
- https://www.madglobalstrategy.com/
Chapters
00:00 Introduction to Cannabis Politics and Advocacy
02:51 Navigating Government Affairs in Cannabis
06:12 The Importance of Proactive Representation
08:58 Understanding Uncertainty in Political Campaigns
12:06 Challenges in Legislative Advocacy
14:50 The Unique Landscape of Cannabis Legislation
17:57 Facilitating Change in Regulatory Bodies
20:51 The Art of Securing Meetings with Officials
24:07 Local Municipalities and Cannabis Confusion
29:10 Understanding Agency Incompetence and Public Education
34:11 Navigating Political Uncertainty and Renewable Energy
39:02 State Budget Proposals and Economic Development
40:59 Cannabis Regulation and Political Dynamics
44:48 The Future of Cannabis and Hemp Industries
52:08 Education Gaps in Cannabis Legislation
54:59 Expertise in Government and Politics
Our Links:
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime has a New Website. Shhhh its not finished.
The Dime is a top 50 Cannabis Podcast
Sign up for our playbook here:
🎥 YouTube: The Dime
📸 Instagram: The Dime
Next Episode
China Tariffs & The Next Era of Vapes: Impact on Supply Chains & Brands ft. Nick Kovacevich
Vaping is more than just oil and hardware—it’s a delicate balance of oil, terpenes, device performance, and supply chain efficiency. When one element is off, consumers notice, and brands suffer.
With new tariffs on China and CCELL massive U.S. investment, what does this mean for the future of the vape industry? How do hardware vendors differentiate themselves while ensuring brands thrive? And can a nine-figure R&D budget redefine the vaping experience?
This week, we sit down with Nick Kovacevich, Corporate Relations Director at CCELL, to explore:
- The challenge of balancing cost, quality, and consumer expectations in vapes
- How China tariffs are reshaping the global vape supply chain
- The hidden factors that determine whether a vape product succeeds or fails
Guest Links:
- https://www.linkedin.com/in/nickkovacevich/
- https://x.com/nickkovacevich
- https://www.ccell.com/
- https://www.linkedin.com/company/ccellofficial/
- https://x.com/CCELLofficial
- https://www.instagram.com/CCELLofficial/
Chapters
00:00 Introduction to the Vape Industry and Guest Background
02:53 The Rise of C-cell and Its Innovations
06:08 Understanding the Supply Chain in Cannabis
08:59 Investment Strategies and Long-term Vision
11:52 Navigating Consumer Data and Market Trends
15:13 The Importance of Quality Control in Vape Products
18:02 Technological Advancements in Vape Technology
20:56 The Role of Batteries in Vape Performance
27:06 The Evolution of Cannabis Vaping Devices
29:26 Supply Chain Innovations in Cannabis
32:48 Automation and Efficiency in Production
35:15 Navigating Tariffs and Political Changes
38:58 The Future of Cannabis Legislation
42:15 Research and Development in Cannabis Safety
45:09 The Case for Vaping as a Safer Alternative
49:08 Consumer Awareness and Industry Transparency
Our Links:
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime has a New Website. Shhhh its not finished.
The Dime is a top 50 Cannabis Podcast
Sign up for our playbook here:
🎥 YouTube: The Dime
📸 Instagram: The Dime
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