Behind the Scenes of Cannabis Lobbying: How it REALLY Works ft. The Liaison Group

Cannabis reform always feels like it's on the verge of a breakthrough with policy.

We know some policies can pass both the House & Senate yet it doesn’t , but it ends up feeling like a pawn in the horse trading by policymakers who all know that ~70% of Americans are in favor of cannabis legalization. So why does policy that has support from both sides of the aisle struggle to make progress?

This week, we sit down with Erin Moffet and David Mangone to discuss:

• Stories from Inside DC
• Measuring Progress
• Process of educating Member/Staffers
• And so much more

About The Liaison Group

The Liaison Group (TLG) is a DC-based federal lobbying firm dedicated to shaping the federal legislative and policy landscape for the Cannabis Industry. TLG focuses its efforts and expertise in both the House and Senate with the overarching goal of protecting and preserving state-authorized Cannabis programs.

Key Topics Discussed:

• David and Erin's background getting into cannabis lobbying (00:01:04)
• What lobbying is and how it works in the cannabis industry (00:02:34)
• Balancing relationships with members of Congress and educating them on cannabis (00:07:12)
• Coordinating with other industry groups and finding the right messengers (00:13:18)
• Navigating the complexities of cannabis policy and legislation (00:20:27)
• Measuring success and the importance of the upcoming 6 months (00:42:54)

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