The Design of Experience
Fifteen4
Hosted on Acast. See acast.com/privacy for more information.
All episodes
Best episodes
Seasons
Top 10 The Design of Experience Episodes
Goodpods has curated a list of the 10 best The Design of Experience episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Design of Experience for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Design of Experience episode by adding your comments to the episode page.
Should all brands pursue tribal devotion?
The Design of Experience
06/24/20 • 23 min
This one’s about: Six hundred dollar heated bidet solutions, the ever-present possibility of overnight disruptions, and the critical moment of becoming interesting and exciting. Why are shared beliefs between brands and customers so important? Should all brands seek to deeply understand why they exist? And what about generic products and boring, mature markets? Today, Steve, Matt, and Emily ask the hard question: should all brands pursue tribal devotion?
Further Reading
What is tribal devotion and why does it matter?
The Design of Experience: The Tribal Devotion Talk
Hosted on Acast. See acast.com/privacy for more information.
Brand Mindfulness: Taking Action
The Design of Experience
05/21/20 • 25 min
Hosted on Acast. See acast.com/privacy for more information.
The Mindful Brand
The Design of Experience
04/15/20 • 18 min
Hosted on Acast. See acast.com/privacy for more information.
The Experience Experiment
The Design of Experience
11/21/19 • 32 min
This one's about: Fu Manchus, podcast overpopulation, and the detailed Instagram breakdowns of a Whole Foods aficionado. What is it that you want to be? And—more importantly—what do you want to say? In the final episode of season one, Steve, Emily, and Matt discuss the secret sauce of podcasting.
We’ll dive into these ideas and questions as we reflect on the season:
Why do you really want to want to do this?
How to pick a topic: think both narrow and broad.
What do you have to offer?
Do you really know what your audience wants?
Do you need a script?
Does every episode follow the same format?
Do you have some genuine conflict?
Do your research and invest the time.
High quality editing is a must.
Invite some VIP guests (but don’t make every episode an interview).
Hosted on Acast. See acast.com/privacy for more information.
The Snail Mail Saga
The Design of Experience
11/06/19 • 34 min
Hosted on Acast. See acast.com/privacy for more information.
Who Doesn't Love a Good Jingle?
The Design of Experience
10/24/19 • 34 min
This one’s about: Anthropomorphism and hot dogs. The psychology of sounds. Grating voices. The joy of the jingle. Why have jingles fallen out of favor? Will they regain their former glory or continue to be a form of self-parody? Today, Steve, Matt, and Josh discuss the rise and fall of jingles in advertising and riff on the importance of mnemonic branding.
Resources referenced in this episode:
Jingles
I'd Love to be an Oscar Mayer Weiner
McDonald’s: You Deserve a Break Today
Mnemonic Branding
Hosted on Acast. See acast.com/privacy for more information.
Let's Talk About Volkswagen!
The Design of Experience
10/09/19 • 29 min
This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How can a brand redeem itself after a worldwide scandal? Can we forgive a brand when it overdramatizes a crisis it created? Today, Steve, Emily, and Matt discuss Volkswagen’s evolution from the people’s car to a major lifestyle brand.
Resources referenced in this episode:
Doyle Dane Bernbach print ads for Volkswagen
Hosted on Acast. See acast.com/privacy for more information.
The Funny One
The Design of Experience
09/25/19 • 36 min
This one’s about: Cathead whimsy, avant-garde food establishments, and a nerdy J.K. Simmons. Why is humor so disarming and connective? How do you find the right kind of humor for a brand? Today, Steve, Emily, and Creative Director of Animation, Ryan Thurber, discuss the brilliance and timelessness of humor in the brand experience.
Resources referenced in this episode:
Fifteen4: Animation reel
Artist: Yayoi Kusama
Artist: Ed Ruscha
Artist: Andy Warhol
Bruce Cockburn: Humans, Fascist Architecture
Ryan O’Leary: How 3 Consumer Brands Use Humor to Create Memorable Brand Experiences
Fifteen4: The Adaptive Network video
Bankwest: Halo Payment ring commercial
Brian Regan: Pop-Tarts
Brian Regan: Reading
Hosted on Acast. See acast.com/privacy for more information.
The Tribal Devotion Talk
The Design of Experience
09/11/19 • 37 min
This one’s about: Motorcycle gang morality, software taste testing, and Apple evangelism. Is culture more impactful than company strategy? How can you find what truly holds meaning for consumers? Today, Steve, Emily, and Matt discuss the consumer journey to tribal devotion.
Resources mentioned in this episode:
Delivering Happiness by Tony Hsieh
Tribal Marketing, Tribal Branding by Brendan Richardson
Slack’s $25 Billion Dollar Secret Sauce by Andrew Wilkenson
How I Built This with Guy Raz: Slack & Flickr, Stewart Butterfield
Tribal Leadership by Dave Logan, John King, and Halee Fischer-Wright
Stages of Tribal Leadership cheat sheet
Nielsen Norman Group: Don Norman
Hosted on Acast. See acast.com/privacy for more information.
Through the Lens with Sam Oddo
The Design of Experience
08/19/20 • 21 min
This one's about: The formative impact of Spielberg, Scorsese, and a father's love of film. The power of emotional storytelling and short-form content. How does a creative vision become tangible through a filmmaker's eyes? How does one craft something new and original in times like these? Join us for Sam Oddo's story and see why the passion behind a creative career path can be there all along yet undiscovered for a little while.
Take a look at Sam's and his team's most recent work
Hilton 100 Years of Hospitality Video
Bluebird Cocktail Room: A Brand Film
Hosted on Acast. See acast.com/privacy for more information.
Show more best episodes
Show more best episodes
FAQ
How many episodes does The Design of Experience have?
The Design of Experience currently has 22 episodes available.
What topics does The Design of Experience cover?
The podcast is about Marketing, Experience, Design, Creative, Podcasts, Arts and Business.
What is the most popular episode on The Design of Experience?
The episode title 'Inside the World of Design with Casey Hawes' is the most popular.
What is the average episode length on The Design of Experience?
The average episode length on The Design of Experience is 29 minutes.
How often are episodes of The Design of Experience released?
Episodes of The Design of Experience are typically released every 16 days, 2 hours.
When was the first episode of The Design of Experience?
The first episode of The Design of Experience was released on Jul 1, 2019.
Show more FAQ
Show more FAQ