The Design of Experience
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Top 10 The Design of Experience Episodes
Goodpods has curated a list of the 10 best The Design of Experience episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Design of Experience for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Design of Experience episode by adding your comments to the episode page.
Should all brands pursue tribal devotion?
The Design of Experience
06/24/20 • 23 min
This one’s about: Six hundred dollar heated bidet solutions, the ever-present possibility of overnight disruptions, and the critical moment of becoming interesting and exciting. Why are shared beliefs between brands and customers so important? Should all brands seek to deeply understand why they exist? And what about generic products and boring, mature markets? Today, Steve, Matt, and Emily ask the hard question: should all brands pursue tribal devotion?
Further Reading
What is tribal devotion and why does it matter?
The Design of Experience: The Tribal Devotion Talk
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Brand Mindfulness: Taking Action
The Design of Experience
05/21/20 • 25 min
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The Mindful Brand
The Design of Experience
04/15/20 • 18 min
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Who Doesn't Love a Good Jingle?
The Design of Experience
10/24/19 • 34 min
This one’s about: Anthropomorphism and hot dogs. The psychology of sounds. Grating voices. The joy of the jingle. Why have jingles fallen out of favor? Will they regain their former glory or continue to be a form of self-parody? Today, Steve, Matt, and Josh discuss the rise and fall of jingles in advertising and riff on the importance of mnemonic branding.
Resources referenced in this episode:
Jingles
I'd Love to be an Oscar Mayer Weiner
McDonald’s: You Deserve a Break Today
Mnemonic Branding
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Let's Talk About Volkswagen!
The Design of Experience
10/09/19 • 29 min
This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How can a brand redeem itself after a worldwide scandal? Can we forgive a brand when it overdramatizes a crisis it created? Today, Steve, Emily, and Matt discuss Volkswagen’s evolution from the people’s car to a major lifestyle brand.
Resources referenced in this episode:
Doyle Dane Bernbach print ads for Volkswagen
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The Little Things
The Design of Experience
08/14/19 • 34 min
This one’s about: The attitude adjusting powers of Woodford Reserve, the party scene in airport terminals, and moments of clarity in a P.F. Chang’s. What’s the ROI of a smile? How can anticipation and spontaneity take your brand from respected to preferred? Today, Steve and Emily discuss how the smallest moments can have the biggest impact.
Resources mentioned in this episode:
The Culture Blueprint by Robert Richman
Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
How I Built This with Guy Raz | Zappos: Tony Hsieh
The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni
Ideas to get you started on some little things:
Personalization
Anticipation
Familiarity
Empathy
Complimentary goods/services
Establishing trust
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Storytelling is Survival
The Design of Experience
07/29/19 • 32 min
This one’s about: Indestructible hot beverage containers, shooting Womp rats in a T-42, and the surprising positives behind cardboard pizza crust. What stories need to be told? How does a brand cast their buyer as the hero? Today, Steve and Emily talk about the elements of storytelling that resonate with human beings.
Resources referenced in this episode:
Save The Cat! The Last Book on Screenwriting You'll Ever Need by Blake Snyder
Reply All - a podcast by Gimlet Media
Diamondback Brewing Company - Locust Point, Baltimore, Maryland
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Direct to consumer: the heart wants what it wants
The Design of Experience
05/17/21 • 29 min
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Acceleration & Iteration
The Design of Experience
02/12/21 • 25 min
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Through the Lens with Sam Oddo
The Design of Experience
08/19/20 • 21 min
This one's about: The formative impact of Spielberg, Scorsese, and a father's love of film. The power of emotional storytelling and short-form content. How does a creative vision become tangible through a filmmaker's eyes? How does one craft something new and original in times like these? Join us for Sam Oddo's story and see why the passion behind a creative career path can be there all along yet undiscovered for a little while.
Take a look at Sam's and his team's most recent work
Hilton 100 Years of Hospitality Video
Bluebird Cocktail Room: A Brand Film
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FAQ
How many episodes does The Design of Experience have?
The Design of Experience currently has 22 episodes available.
What topics does The Design of Experience cover?
The podcast is about Marketing, Experience, Design, Creative, Podcasts, Arts and Business.
What is the most popular episode on The Design of Experience?
The episode title 'Inside the World of Design with Casey Hawes' is the most popular.
What is the average episode length on The Design of Experience?
The average episode length on The Design of Experience is 29 minutes.
How often are episodes of The Design of Experience released?
Episodes of The Design of Experience are typically released every 16 days, 2 hours.
When was the first episode of The Design of Experience?
The first episode of The Design of Experience was released on Jul 1, 2019.
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