The Little Things

08/14/19 • 34 min

This one’s about: The attitude adjusting powers of Woodford Reserve, the party scene in airport terminals, and moments of clarity in a P.F. Chang’s. What’s the ROI of a smile? How can anticipation and spontaneity take your brand from respected to preferred? Today, Steve and Emily discuss how the smallest moments can have the biggest impact.

Resources mentioned in this episode:

The Culture Blueprint by Robert Richman

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

How I Built This with Guy Raz | Zappos: Tony Hsieh

The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni

Ideas to get you started on some little things:

Personalization

Anticipation

Familiarity

Empathy

Complimentary goods/services

Establishing trust

Hosted on Acast. See acast.com/privacy for more information.

Resources mentioned in this episode:

The Culture Blueprint by Robert Richman

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

How I Built This with Guy Raz | Zappos: Tony Hsieh

The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni

Ideas to get you started on some little things:

Personalization

Anticipation

Familiarity

Empathy

Complimentary goods/services

Establishing trust

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Storytelling is Survival

This one’s about: Indestructible hot beverage containers, shooting Womp rats in a T-42, and the surprising positives behind cardboard pizza crust. What stories need to be told? How does a brand cast their buyer as the hero? Today, Steve and Emily talk about the elements of storytelling that resonate with human beings.

Resources referenced in this episode:

Save The Cat! The Last Book on Screenwriting You'll Ever Need by Blake Snyder

Reply All - a podcast by Gimlet Media

Diamondback Brewing Company - Locust Point, Baltimore, Maryland

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

The Transparency Transition

This one’s about: Redemption burritos, the Woke Washing Epidemic, and the striking similarities between guts and guac. How has authenticity become commercialized? What can seeing into a restaurant’s kitchen teach us about running a business? Today, Steve, Emily, and Matt get transparent about transparency.

Resources mentioned in this episode:

Adweek: 3 Big Cannes Lions Takeaways Marketers Can Learn From

AdAge: Why top-to-bottom rebrands are all the rage

Upserve Restaurant Insider: The Naked Restaurant: Restaurants Bare All in Move to Transparency

Fierce Conversations by Susan Scott

Hosted on Acast. See acast.com/privacy for more information.