Brand Mindfulness: Taking Action

05/21/20 • 25 min

This one’s about: Lemonade stands. How does the kid in Steve’s neighborhood need to rethink his approach to providing flavored hydration? Lazzberry Lemonade! Steve and Matt disagree on whether caring about people makes you a Marxist. AND... TADA! 5 steps to developing Brand Mindfulness. Today, Steve, Matt, and Emily talk about taking action!

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Developing Brand Mindfulness

This one’s about: Being stuck in a moment with Bono and robot voices defining Ikigai. Executives recognizing and navigating change. The roots of mindfulness and what businesses and market leaders can learn from it. Ralph Waldo Emerson, concentric circles, Zen Buddhism, sales pitches... How can you move into different modes of operation based on shifting realities? Today, Steve, Matt, and Emily discern what Brand Mindfulness is and what it isn’t.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Should all brands pursue tribal devotion?

This one’s about: Six hundred dollar heated bidet solutions, the ever-present possibility of overnight disruptions, and the critical moment of becoming interesting and exciting. Why are shared beliefs between brands and customers so important? Should all brands seek to deeply understand why they exist? And what about generic products and boring, mature markets? Today, Steve, Matt, and Emily ask the hard question: should all brands pursue tribal devotion?

Further Reading

What is tribal devotion and why does it matter?

The Design of Experience: The Tribal Devotion Talk

Hosted on Acast. See acast.com/privacy for more information.