Optimizing Your Customer Acquisition

12/13/22 • 14 min

Do you believe in your marketing strategy? Can it double a client's revenue and increase their booked calls by 230%, all in less than 3 months?

On today's episode, Ralph breaks down a recent case study where they helped a coaching client increase their booked calls by 230%, drop the cost per booked call by 54%, and grow their revenue by 107%, all in less than 3 months. The framework they used is what the guys over at Tier 11 use to help businesses scale, grow and enhance a client's long-term value.

Tune in to hear Ralph share how he used the Customer Acquisition Amplification(CaAMP) to attract and convert more customers and what you can do to drive similar results in your business.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

01:30 Client profile and the goal of the campaign

02:07 Deep dive research and why it's important

03:29 How the Creative Lab can help fix your messaging

04:58 Creating messaging that resonates with your ideal client avatar

05:51 How to uncover the real goal of your ad campaign

07:33 Effective ways to increase show-up rates on booked calls

09:55 The effectiveness of testimonial mashup videos

12:10 The beauty of using the Customer Amplification Framework

Links and Resources:

Ralph's LinkedIn

Customer Acquisition Amplification

Do you believe in your marketing strategy? Can it double a client's revenue and increase their booked calls by 230%, all in less than 3 months?

Tune in to hear Ralph share how he used the Customer Acquisition Amplification(CaAMP) to attract and convert more customers and what you can do to drive similar results in your business.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

01:30 Client profile and the goal of the campaign

02:07 Deep dive research and why it's important

03:29 How the Creative Lab can help fix your messaging

04:58 Creating messaging that resonates with your ideal client avatar

05:51 How to uncover the real goal of your ad campaign

07:33 Effective ways to increase show-up rates on booked calls

09:55 The effectiveness of testimonial mashup videos

12:10 The beauty of using the Customer Amplification Framework

Links and Resources:

Ralph's LinkedIn

Customer Acquisition Amplification

Previous Episode

Ad Traffic Levels Explained

What is the most important question to ask when building a new marketing campaign?

Hint - it's not "what am I selling?" or "features and benefits." Yes, these are critical questions that need answering. But as a marketer, the most important question to ask is, "who are my customers and how aware are they of the problems I'm trying to fix?" Only then can you create messaging that will most likely generate the greatest results.

In today's episode, Tom Meridith sits down with Ralph Burns, Aaron Crocker, and Rachel Hoxmeier to discuss ad traffic levels and how marketers can use the "5 levels of customer awareness" to create successful marketing campaigns.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

00:54 Ad traffic levels: the foundation of all marketing campaigns

02:50 The 5 levels of customer awareness

05:04 How to engage with prospects at different levels of awareness

07:53 Empathy is a marketer's most important trait

11:10 Customer problems are markets, and solutions are products

13:37 Target specific markets with customized ads

15:45 Before you sell, understand the 5 levels of awareness

18:10 The two main types of messaging in every ad copy

23:20 How to target "Solution Aware" customers

27:00 How to present the benefits and uniqueness of your product

30:00 Elements that make your marketing claims more believable

33:46 Ways to communicate the value of your product

37:09 Hardest level in the 5 levels of traffic

40:50 The 5 levels of awareness in one piece of messaging

43:50 The basics of awareness-level copywriting

45:21 Understanding the levels of customer intent

48:41 Marketing success is all about trial and error

51:30 What is a Trojan Horse video?

56:00 What to do with a non-performing ad

58:10 Parting thoughts

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tiereleven.com

Get your queries answered here: [email protected]

Breakthrough Advertising by Eugene M. Schwartz

Next Episode

The Secrets to Lifelong Customers: Understanding the Need for Customer Acquisition Amplification

What marketing framework do the guys at Tier11 use to successfully manage $100M in annual Digital Ad spend?

On today's episode, Ralph Burns and Tom Meridith break down the Customer Acquisition Framework (CaAMP). Tom explains that search algorithms are really good at finding the right people for your business. You just have to feed them the right content - and that's where CaAMP comes into the picture.

Tune in to hear the duo reveal how they use CaAMP to get more customers, increase their lifetime value, and drive business revenue. Remember, to succeed in marketing, you need a robust and multi-funnel strategy. Platforms evolve quickly, and short-term "hacks" won't cut it if you want to stick around long-term.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

02:00 The fundamentals of the CaAMP framework

03:21 Nugget: The love sandwich and the power of testimonial videos

07:09 The birth of the CaAMP framework

09:49 The hardest parts to crack in the 7 levels of awareness

13:31 How many times should you 'touch' a potential buyer?

14:32 Why organic and paid search should always work together

16:38 CaAMP is all about raising awareness for your products or services

18:19 The continual evolution of the CaAMP framework

21:29 Linking the levels of customer awareness to your marketing goals

26:55 The Creative Lab and what it's all about