Beyond Conversion Ads Engaging Evergreen Marketing Strategies

10/10/23 • 34 min

Dive into a riveting conversation that unfolds the layers of full-funnel marketing, exploring the nuances of consumer behavior and the strategic application of ad spend. Tom, Olly and Cameron dive into the pivotal role of understanding the buyer's journey, moving beyond mere conversion ads to embrace a more holistic, evergreen marketing strategy. They also navigate through the delicate handling of negative comments on ads and the profound impact it can have on ad performance and brand perception. Engage with insights that illuminate the art of building brand loyalty, ensuring that customer relationships are not merely transactional but are nurtured through strategic, resonant marketing practices.

Chapters:

00:00:00 Dive into Full-Funnel Marketing: Exploring the Nuances of Consumer Behavior
00:02:32 The Art & Science of Successful Meta Ads: Beyond Just Blogging
00:05:44 Embracing the Complete Customer Journey: Building Connections and Nurturing Relationships
00:09:02 Strategic Content Marketing: Guiding the Audience Through Every Funnel Stage
00:11:08 Revolutionizing Ad Strategy: The Shift to Consideration Ads and Upper Funnel Approaches
00:12:30 Maximizing Ad Engagement: The Critical Role of Ad Hygiene for Quality Lead Generation
00:17:19 The Truth Behind Evergreen Ads: Combatting Creative Fatigue with Effective Ad Management
00:19:45 Seizing Black Friday Opportunities: Harnessing Audience Building Techniques for Maximum Sales
00:23:38 Long-Term Planning for Black Friday: Rethinking Weekend Sales for Lasting Success
00:28:22 Broadening Your Campaign Horizons: Benefits of Expansive Long-Term Campaigns
00:30:15 Navigating Shopping Campaigns: Understanding Time Dynamics and Expectations
00:32:02 Mastering Ad Strategy: Juggling KPIs and Algorithm Optimization for Optimal Performance

Links and Resources:

Tiereleven.com
Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Chapters:

00:00:00 Dive into Full-Funnel Marketing: Exploring the Nuances of Consumer Behavior
00:02:32 The Art & Science of Successful Meta Ads: Beyond Just Blogging
00:05:44 Embracing the Complete Customer Journey: Building Connections and Nurturing Relationships
00:09:02 Strategic Content Marketing: Guiding the Audience Through Every Funnel Stage
00:11:08 Revolutionizing Ad Strategy: The Shift to Consideration Ads and Upper Funnel Approaches
00:12:30 Maximizing Ad Engagement: The Critical Role of Ad Hygiene for Quality Lead Generation
00:17:19 The Truth Behind Evergreen Ads: Combatting Creative Fatigue with Effective Ad Management
00:19:45 Seizing Black Friday Opportunities: Harnessing Audience Building Techniques for Maximum Sales
00:23:38 Long-Term Planning for Black Friday: Rethinking Weekend Sales for Lasting Success
00:28:22 Broadening Your Campaign Horizons: Benefits of Expansive Long-Term Campaigns
00:30:15 Navigating Shopping Campaigns: Understanding Time Dynamics and Expectations
00:32:02 Mastering Ad Strategy: Juggling KPIs and Algorithm Optimization for Optimal Performance

Links and Resources:

Tiereleven.com
Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Previous Episode

What we Learned at the 2023 Meta Agency Summit

Tom and Nick dig deep into the intricacies of advertising strategies, exploring the transformative power of Instagram Reels, the essence of user experience, and the art of creative diversification. They share invaluable insights into optimizing ad placements, mastering the consideration phase, and the revolutionary impact of full-stack commerce. They provide a comprehensive guide to navigating the ever-evolving landscape of online branding, offering strategies and predictions for achieving advertising success. Whether you're an advertiser or interested in the world of online sales and branding, this episode is packed with intriguing insights and practical advice to elevate your understanding and approach to the dynamic world of advertising.

Chapters:

00:00:00 Optimizing Sales & Marketing Budgets: Strategies for Online Businesses
00:04:12 Gaining Insights & Collaboration: Reflections on Agency Summit and the Role of Automation in Advertising
00:08:44 Harnessing Organic Traffic: Strategies for Leveraging Meta Ads, Viral Videos, and Influencers
00:10:56 Enhanced Measurement & Privacy: Insights from Pop Manager on Evolved Ad Analytics
00:14:37 Instagram Reels & Shareability: Meta's Innovative Strategies for Enhanced Social Engagement
00:18:05 Vertical Video Innovations: Adapting Placements and Creativity for Enhanced User Experience
00:21:15 Precision in Impact Measurement: Navigating Meta Ads from Google to YouTube
00:23:31 Diversification in Media: Understanding and Leveraging the Variety of Advertising Channels
00:26:43 The Future is Automated: Google's Advantage Shopping Campaigns & Their Impact on Advertising
00:29:41 Lattice Machine Learning Model: Unleashing Efficiency and Potential in AC Campaigns
00:33:52 The Consideration Phase: Its Importance and Strategies in Advertising Campaigns
00:36:47 Data, Automation, & Creativity: Insights on Performance-Driven Strategies at Meta
00:38:55 Conversion-Focused Strategies: Effective Targeting and Creativity in Campaigns
00:41:43 The Art of Transformation: Meta’s AI in Converting Standard to Vertical Visuals

Links and Resources:

Tiereleven.com
Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Next Episode

Meta's Take on Brand Marketing: What We Learned!

Tom and the team from Tier 11 dive deep into the evolving landscape of brand marketing, drawing insights from Meta's recent summit and the innovative strategies employed by brands like Wendy's. From the importance of a brand's social media presence to the concept of 'mental availability', they uncover the nuances that make a brand stand out in today's digital age. With discussions on influencer marketing, the journey of brand engagement, and the authenticity factor.

Chapters:

00:00:00 Wendy's Digital Prowess: Mastering Engaging Social Media Campaigns
00:03:09 Synchronizing Brand and Performance: A Strategy for Sustainable Growth
00:07:57 Instagram's Magic Touch: Crafting a Brand's Solid First Impression for Lasting Relationships
00:10:14 The Instagram Evolution: Shaping the Path from Discovery to Purchase
00:13:58 The Tiffany Transformation: Adapting to Millennial and Gen Z Preferences
00:17:29 Beyond Traditional: Embracing the Limitless Journey of Gen Z Consumers
00:22:56 Inclusion in Spotlight: From Super Bowl Ads to Connecting with Core Audiences
00:25:58 The Duolingo Dilemma: Weighing its Continued Relevance
00:27:05 Embracing Multi-Generational Marketing: Addressing Both Young and Mature Audiences
00:31:00 Walking the Tightrope: Measuring Success Beyond Immediate Outcomes
00:33:15 Setting the Sail: Crafting Enduring Marketing Strategies for Tomorrow's Landscape
00:39:02 Authentic Outreach: Equipping Sales Teams to Penetrate New Markets
00:42:18 Wendy's Winning Strategy: Harnessing Social Media Waves for Enhanced Engagement

Links and Resources:

Tiereleven.com
Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!