The Power of Scent with Leigh Winters

12/03/19 • 46 min

The best experiential events engage ALL five senses, but more often than not, a few of these senses are neglected. Can you guess which ones?

Well, what if I told you that you might just be ignoring the most POWERFUL sense of them all?

Today we’re talking with neuroscientist Leigh Winters to learn all about the power of scent and why it just might be the most important sense for your experience.

Not only is Leigh a neuroscientist but she’s also a natural beauty expert, certified aromatherapist, and founder of her own line, Leigh Winters Beauty.

I’ve gotten to know Leigh through our events in San Francisco and actually worked with her on an aromatherapy meditation for a brand activation we designed and produced. Needless to say, Leigh knows her stuff and I couldn’t help but want to pick her brain about scent as it relates to experience.

Get ready for a little bit of science and a whole lot of inspiration to make your events more impactful and memorable through the use of scent.

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Are you subscribed to The Experiential Table? If you loved all that you learned in this episode and don’t want to miss our next one, then subscribe!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much - it means a lot to us!
Episode Highlights:

Our FREE guide: 10 Simple Ways to Maximize Event ROI [1:45]
Getting to know Leigh Winters [2:49]
The science behind scent [9:35]
How scent impacts memories [16:48]
Examples of brands utilizing scent [18:26]
Recommended scents for different experiences [24:33]
The future of scent marketing [31:50]
The most important element of an experience (hint hint, it's not scent!) [41:00]

Helpful Links:

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

The best experiential events engage ALL five senses, but more often than not, a few of these senses are neglected. Can you guess which ones?

Well, what if I told you that you might just be ignoring the most POWERFUL sense of them all?

Today we’re talking with neuroscientist Leigh Winters to learn all about the power of scent and why it just might be the most important sense for your experience.

Not only is Leigh a neuroscientist but she’s also a natural beauty expert, certified aromatherapist, and founder of her own line, Leigh Winters Beauty.

Get ready for a little bit of science and a whole lot of inspiration to make your events more impactful and memorable through the use of scent.

Subscribe, Rate & Review:

Our FREE guide: 10 Simple Ways to Maximize Event ROI [1:45]
Getting to know Leigh Winters [2:49]
The science behind scent [9:35]
How scent impacts memories [16:48]
Examples of brands utilizing scent [18:26]
Recommended scents for different experiences [24:33]
The future of scent marketing [31:50]
The most important element of an experience (hint hint, it's not scent!) [41:00]

Helpful Links:

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Previous Episode

5 Holiday Hosting Ideas to Surprise and Delight Your Guests

Are you planning an event in the coming weeks for the holidays? Well if so, then you’re in luck! Because in today’s episode, I’m sharing 5 creative ideas to get your guests engaged especially during this festive time of year. These ideas are inspired by our past events we’ve produced for brands including Bob’s Red Mill, Simply Organic and more. They’re absolutely tried and tested!

But don’t think this episode is just about throwing a fun party. In fact, what I’m about to share with you are ideas based on experiential marketing principles that work, no matter the setting. It’s a fact that when people are creating, learning, or connecting, they are more likely to retain the experience (and your brand) in their long-term memory. As a brand marketer, this is THE Holy grail, so why settle for anything less?

Subscribe, Rate & Review:

If you loved this episode and don’t want to miss our next one, then be sure to subscribe wherever you listen to podcasts!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much!
Episode Highlights:

A special offer from Peerspace [1:40]
Our go-to hosting idea for any time of year [3:15]
Make it easy for your guests to feel good about themselves [7:22]
Create an opportunity to learn from others [10:54]
Help your guests disconnect to better connect [12:58]
Our favorite Thanksgiving ice breaker [16:11]

Helpful Links:

10% off Peerspace (there’s no promo code — just book via the link)
DIY cocktail skewer tutorial (an oldie but still a classic!)
DIY wishbone tutorials: option 1, option 2
Mix and match glassware
Bob's Holiday Bakeshop event
Phone bags
The Experiential Table Facebook group
Episode Transcript
Hidden Rhythm on Instagram

Note: I may earn affiliate revenue should you purchase through the links provided. I only recommend products and services I absolutely believe in and use myself.

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Next Episode

We're Back with Season Two

After a great first season, The Experiential Table is back with Season Two!
We're kicking things off with a line up filled with savvy food business owners, experiential experts, and more. This season was recorded during COVID-19, so we’ll also be diving into online experiences, and how you can engage your target consumer through digital channels.
SUBSCRIBE & REVIEW:

Are you subscribed to The Experiential Table? If you don’t want to miss our next one, then subscribe!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much - it means a lot to us!

HELPFUL LINKS:

Join The Experiential Table Facebook group
Get to know Hidden Rhythm on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!