3 Reasons Why Experiential Marketing Will Work Wonders For Your Brand

10/29/19 • 22 min

In Episode 2, we answered the question, "what is experiential marketing?" This week, we're going deeper and sharing three reasons why experiential marketing will work for YOUR brand.
This is one of those foundational episodes you definitely won’t want to miss. I teach this very same content in my paid, in-person workshops and always see light bulbs go off in my students' heads!
These three reasons will absolutely change the way you think about experiential marketing and why it's a powerful marketing channel for your business.
Are you wondering which trade shows to attend? Looking for a conference where you can sample your products? We've got you covered! Our team at Hidden Rhythm has created a FREE Food and Wellness Show List.
We've scoured the web to gather the top U.S. food and wellness trade shows, conferences, and festivals. The list can be viewed by month, quarter, location, and more. It'll stay up to date as more shows are added! Access the list for FREE here: Food & Wellness Show List.

Subscribe & Review:
Are you subscribed to The Experiential Table? If you loved this episode and don’t want to miss our next one, then be sure to subscribe wherever you listen to podcasts!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much!
Episode Highlights:

Introducing our Food & Wellness Show List [1:45]
Relationship as the new differentiator [3:24]
Four traits that drive relationship [7:12]
Two-way communication wins [10:07]
The retention 'mountain' [12:54]
Is experiential marketing generational? [20:03]

Helpful Links:

Hidden Rhythm's FREE Food & Wellness Show List
The Experiential Table Facebook group
Delivering Happiness by Tony Hsieh, founder of Zappos
Experiential Marketing by Kerry Smith & Dan Hanover
Episode Transcript
Hidden Rhythm on Instagram

Note: I may earn affiliate revenue should you purchase through the links provided. I only recommend products and services I absolutely believe in and use myself.

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Introducing our Food & Wellness Show List [1:45]
Relationship as the new differentiator [3:24]
Four traits that drive relationship [7:12]
Two-way communication wins [10:07]
The retention 'mountain' [12:54]
Is experiential marketing generational? [20:03]

Helpful Links:

Hidden Rhythm's FREE Food & Wellness Show List
The Experiential Table Facebook group
Delivering Happiness by Tony Hsieh, founder of Zappos
Experiential Marketing by Kerry Smith & Dan Hanover
Episode Transcript
Hidden Rhythm on Instagram

Note: I may earn affiliate revenue should you purchase through the links provided. I only recommend products and services I absolutely believe in and use myself.

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Previous Episode

What is Experiential Marketing and Why I’m Here For It

We’re diving into our FIRST full episode of The Experiential Table by answering one of the most popular questions I get asked: what is experiential marketing?
In this episode, I share a few of my favorite definitions as well as some examples. Spoiler alert: you might already be doing some form of experiential marketing in your business!
I’m an open book and love sharing vendors, products, and other resources that help me run my business. One of my favorite sites is Peerspace — what I call the Airbnb for event venues. If you book using this link, you’ll get 10% off your first booking (up to $50 savings — that’s real money when you’re booking venues!)
Finally, I get PERSONAL. I share more about my story including a few fun facts about my childhood, the windy path I took to the world of experiential marketing (aka how I started my business) and why I’m totally here for it.
Episode Highlights:

Experiential marketing defined [1:55]
Examples of experiential marketing [3:00]
Why I love using Peerspace [5:09]
My family background [6:51]
How I started Hidden Rhythm [9:16]
Why I am here [14:10]

Helpful Links:

The Experiential Table Facebook group
10% off Peerspace (there’s no promo code — just book via the link)
Episode Transcript
Hidden Rhythm on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Next Episode

The Art of Hosting a Branded Dinner with Kara Dykert

Have you ever dreamed of hosting a beautiful dinner for your brand? Are you curious about how you can step up your existing events with more thoughtful engagement?

If you answered yes to these questions, then you’re in luck. Because today’s guest on the podcast is the one and only, Kara Dykert.

Kara is the ultimate modern hostess, a true celebrator of bringing people together. She's mastered the intersection of food, community, and design through her dinner parties, workshops, and retreats. A variety of brands including Bare Snacks, Sorel, and Darling Magazine have clearly caught on, as they’ve hired her to do what she does best: set the table and facilitate connection. In this episode, Kara and I talk about her approach to using food as a medium for bringing people together and discuss tips for you to do the same.

Subscribe & Review:

Are you subscribed to The Experiential Table? If you loved this episode and don’t want to miss our next one, then be sure to subscribe wherever you listen to podcasts!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much!
Episode Highlights:

A special offer with Peerspace [1:45]
About Kara's work [2:28]
How Kara fosters connection at her events [11:50]
Why we love the family-style dinner format [17:58]
The rise of branded dinners [20:37]
Kara's work with Sorel [23:26]
The role of social media in intimate events [25:51]
Kara's cheeseboard styling workshops [29:52]

Helpful Links:

10% off Peerspace (there’s no promo code — just book via the link)
Find Kara online: Instagram, website, YouTube
The Experiential Table Facebook group
Episode Transcript
Hidden Rhythm on Instagram

Note: I may earn affiliate revenue should you purchase through the links provided. I only recommend products and services I absolutely believe in and use myself.

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!