70. Differentiate Then Dominate Using the Apollo Method with Best-selling Author Theresa Lina
09/29/20 • 55 min
Can your business stand out in an ultra competitive and rapidly evolving business space?
In a market filled with businesses that offer the same things, the same service, and the same value, making sure your customers notice you is a tremendous task to achieve.
Market dominance is our goal today as the author of a #1 Amazon bestseller, Theresa Lina, goes over the four pillars for owning the market. We discuss the need for differentiation and the constantly changing environment that means this process has to be continuous.
Find out how your startup can become the go-to and even charge more. So tune in now!
Resource Links:
- Brett Trainor Website (https://bretttrainor.com/)
- Download The Growth Readiness Checklist (https://bretttrainor.com/resources/)
- Apollo Method Website (https://apollomethod.com/)
- Get the book Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Theresa Lina (https://amzn.to/3kzvaMi)
We’ll be talking about:
Theresa’s backstory that led to her writing her book [01:28]
Focusing on complex business solutions [04:32]
The need to transition to a modern business model in the B2B space [06:51]
The inspiration for the Apollo method of achieving market dominance [11:56]
Do you have to be the category king? [18:45]
Companies need to shift their mentality to a value-driven model [23:01]
Steps to differentiating yourself in the market - Launch and Ignite [26:33]
Conversations are key to identifying customer frustrations [32:51]
Have an overarching brand vision then put in different dimensions to the story [37:32]
The lead up to becoming the go-to - Navigate and Accelerate [43:11]
Don’t make the mistake of failing to evolve [46:53]
What’s next for Theresa and the book [50:03]
The one thing that Theresa recommends [51:12]
About Our Guest:
As the author of the #1 bestselling Amazon book, "Be the Go-To: How to Own Your Competitive Market, Charge More and Have Customers Love You For It", Theresa Lina is a well-known strategy and marketing thought leader who has helped companies achieve sustainable differentiation and evolve in a rapidly changing environment.
On the education side, Theresa also works as part of the teaching team at Stanford University.
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
Connect with B2B Founder:
Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/
Can your business stand out in an ultra competitive and rapidly evolving business space?
In a market filled with businesses that offer the same things, the same service, and the same value, making sure your customers notice you is a tremendous task to achieve.
Market dominance is our goal today as the author of a #1 Amazon bestseller, Theresa Lina, goes over the four pillars for owning the market. We discuss the need for differentiation and the constantly changing environment that means this process has to be continuous.
Find out how your startup can become the go-to and even charge more. So tune in now!
Resource Links:
- Brett Trainor Website (https://bretttrainor.com/)
- Download The Growth Readiness Checklist (https://bretttrainor.com/resources/)
- Apollo Method Website (https://apollomethod.com/)
- Get the book Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Theresa Lina (https://amzn.to/3kzvaMi)
We’ll be talking about:
Theresa’s backstory that led to her writing her book [01:28]
Focusing on complex business solutions [04:32]
The need to transition to a modern business model in the B2B space [06:51]
The inspiration for the Apollo method of achieving market dominance [11:56]
Do you have to be the category king? [18:45]
Companies need to shift their mentality to a value-driven model [23:01]
Steps to differentiating yourself in the market - Launch and Ignite [26:33]
Conversations are key to identifying customer frustrations [32:51]
Have an overarching brand vision then put in different dimensions to the story [37:32]
The lead up to becoming the go-to - Navigate and Accelerate [43:11]
Don’t make the mistake of failing to evolve [46:53]
What’s next for Theresa and the book [50:03]
The one thing that Theresa recommends [51:12]
About Our Guest:
As the author of the #1 bestselling Amazon book, "Be the Go-To: How to Own Your Competitive Market, Charge More and Have Customers Love You For It", Theresa Lina is a well-known strategy and marketing thought leader who has helped companies achieve sustainable differentiation and evolve in a rapidly changing environment.
On the education side, Theresa also works as part of the teaching team at Stanford University.
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
Connect with B2B Founder:
Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/
Previous Episode
69. What Founders Need to Do to Maximize their Startup’s Value with Sun Acquisitions Managing Partner Domenic Rinaldi
If worse comes to worst, how much would you be able to get for your business?
Most founders fail to appreciate the importance of planning ahead. When the time comes for them to exit their company, they get disappointed by how much their startup is valued.
In today’s episode, I talk with Domenic Rinaldi, President & Managing Partner at Sun Acquisitions, about why founders always need to think of maximizing their business’ value and how it ties in with their end game.
Don’t let those years of business-building go to waste. Increase your market value by tuning in to this episode!
Resource Links:
- Brett Trainor Website (https://bretttrainor.com/)
- “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/)
- Sun Acquisitions Website (https://sunacquisitions.com/)
- K2Adviser Website (https://k2adviser.com/)
- M&A Unplugged Podcast (https://sunacquisitions.com/podcasts/)
We’ll be talking about:
Domenic’s journey into the M&A space [01:38]
Launching the M&A Unplugged podcast [03:48]
Always think of your business’ endgame [05:55]
Understand and optimize the value drivers of your business [09:46]
Never let one client’s share of your sales exceed 10% [10:55]
Should non-subscription type businesses start charging for subscriptions? [14:32]
Have a backup solution for when the vendor’s market strategy changes [16:16]
Founders need to practice removing themselves from the business [17:58]
Get a good accountant who understands exits and taxation [21:16]
Buying a business vs starting a business from scratch [24:14]
Be fully prepared if you want to buy a business [27:05]
Get your business to adapt to the digital transformation [30:33]
What’s next for Sun Acquisitions [33:03]
The one thing that Domenic recommends [34:39]
About Our Guest:
In 2005, Domenic Rinaldi had acquired Sun Acquisitions and became its President and Managing Partner. He helps several privately-held companies prepare for the sale or acquisition of businesses. He specializes in Certified Business Intermediary. He also hosts a podcast called “M&A Unplugged,” helping founders gain a full understanding of the buying and selling process, as well as learn how they can add more value to their business.
You can reach out to Domenic through his email.
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
Connect with B2B Founder:
Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/
Next Episode
71. Transform Your Startup from Mundane to Awesome! with award-winning brand expert David Brier
With over 6,500 branding books on the market, how do you identify what truly works and which tactics are merely a waste of time?
Branding is the key to scaling a business regardless of whether you’re B2B or B2C because at the end of the day, it’s about talking to another human.
A 40-year veteran of branding, David Brier, walks us through his process for achieving differentiation, the brands that have successfully stood out and those who have failed, his perspective on growing beyond your network, and so much more.
Transform your startup from the mundane into awesome by tuning in to this episode.
Resource Links:
- Brett Trainor Website (https://bretttrainor.com/)
- Download The Growth Readiness Checklist (https://bretttrainor.com/resources/)
- Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need by David Brier (https://amzn.to/36jZwi2)
- Rising Above The Noise Website (https://www.risingabovethenoise.com/)
We’ll be talking about:
40 years of helping businesses be bold and stand out [02:18]
Branding as the art of differentiation [06:47]
Why you need to get your branding right [13:06]
The process for getting companies to identify what makes them different [17:21]
The greatest brands are built on a set of values [22:54]
Don’t think of it as B2B, think of it as human to human [27:11]
The difference between Microsoft and Apple [30:17]
Complacency and stagnancy will kill your business [35:42]
It’s not a matter of everyone knowing you, but the right people knowing you [37:01]
A book as a powerful tool for scaling [45:35]
David’s book and masterclass [47:19]
The one thing that David recommends [49:31]
About Our Guest:
A branding veteran with 40 years of experience in strategy, brand identity, and package design, best-selling author David Brier is the epitome of the no bullshit marketer. His book, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need, has been labelled “the branding bible”. Passionately advocating differentiation over the mundane, David has been responsible for building the brands of well-known companies such as the New York City Ballet, Revlon, Legacy Chocolates, The New York Times magazine and many others.
You can connect with David on LinkedIn or Instagram. Get inside tips on branding and business growth with David’s One-Minute Wednesdays on YouTube.
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
Connect with B2B Founder:
Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/
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