TCF268: Satisfied Customers Are Liabilities with Brian Kaskavalciyan
05/04/20 • 41 min
Right now, contractors need their customers more than ever. Times are changing and there is no denying that. Tough times are ahead and the best avenue to get through to the other end is your past customers. Today, Tom and Brian Kaskavalciyan are back with a double-double, both recording for their respective podcasts. That’s 2 for 1, people! Brian’s company, gFour Marketing Group, helps contractors get reviews, referrals, and repeat business after a job is completed. Remember, a satisfied customer is a liability, but a raving fan will drive your business for years to come!
In this episode, we talk about...
- The 30,000-foot view of what Brian does and who he helps
- When things change, you’re going to need your customers to get through it
- Those who are committed to building their brands are doing just fine
- Why you need to be raising your prices right now
- Keeping the right mindset is the most important thing right now
- Whatever we focus on we will get more of
- How to get more reviews and more referrals
- Think about the long-term value that your customers are worth
Links to resources:
To get your free copy of The Seven Secrets: https://www.thewealthycontractor.com/?r_done=1
If you are interested in relationship-marketing, check out gFour Marketing Group
Schedule A Contractor Sales Academy Demo
The Contractor Fight Facebook Group
The Contractor Sales Academy Podcast
Text CONTRACTOR FIGHT to 877-807-1740 to get more connected and help you build a better business
Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.
Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99
Right now, contractors need their customers more than ever. Times are changing and there is no denying that. Tough times are ahead and the best avenue to get through to the other end is your past customers. Today, Tom and Brian Kaskavalciyan are back with a double-double, both recording for their respective podcasts. That’s 2 for 1, people! Brian’s company, gFour Marketing Group, helps contractors get reviews, referrals, and repeat business after a job is completed. Remember, a satisfied customer is a liability, but a raving fan will drive your business for years to come!
In this episode, we talk about...
- The 30,000-foot view of what Brian does and who he helps
- When things change, you’re going to need your customers to get through it
- Those who are committed to building their brands are doing just fine
- Why you need to be raising your prices right now
- Keeping the right mindset is the most important thing right now
- Whatever we focus on we will get more of
- How to get more reviews and more referrals
- Think about the long-term value that your customers are worth
Links to resources:
To get your free copy of The Seven Secrets: https://www.thewealthycontractor.com/?r_done=1
If you are interested in relationship-marketing, check out gFour Marketing Group
Schedule A Contractor Sales Academy Demo
The Contractor Fight Facebook Group
The Contractor Sales Academy Podcast
Text CONTRACTOR FIGHT to 877-807-1740 to get more connected and help you build a better business
Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.
Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99
Previous Episode
TCF267: Marketing By Committee with David Chism
Sales are oxygen for the life of a business, and just because the world has stopped moving doesn’t mean that your business can stop breathing. Tom’s guest today, David Chism, knows all about how to bring in that oxygen. David has spent years helping contractors with their marketing, and it such unprecedented times like these, contractors need more help than ever. You need to ask yourself three questions. Where are you at right now? Where do you want to get to? How are you going to get there? Remember, you don’t have to do it alone!
In this episode, we talk about...
- 30,000-foot fly-by of David’s business and who he helps
- Some of the most common marketing mistakes made by contractors
- Tracking plays an important role in achieving your goals
- Marketing changes when you start getting into the big numbers
- Protecting your brand when marketing by committee
- Understand that marketing does not have the immediate gratification of contracting
Links to resources:
Check out David’s services on his website: Adavidcreation.com
Text David: 301-401-7890
Reach out to David via email: [email protected]
Schedule A Contractor Sales Academy Demo
The Contractor Fight Facebook Group
The Contractor Sales Academy Podcast
Text CONTRACTOR FIGHT to 877-807-1740 to get more connected and help you build a better business
Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.
Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99
Next Episode
TCF269: Just Make The Decision with Todd Dawalt
Everything has been thrown up in the air like we’ve never seen before and it seems like the tendency is for everyone to run around like chickens with their heads cut off. You just don’t have to look at it that way. Abraham Lincoln said, “If I have 6 hours to cut down a tree, I’m going to spend 4 hours sharpening the ax.” Now is the time to sharpen the ax. Wherever there is crisis, there is also opportunity. Tom’s guest today is Todd Dawalt, a man who specializes in finding those opportunities. Todd is an executive business coach and brings a ton of great content for the construction industry on his podcast, Construction Leading Edge. He knows all about the different opportunities that are presented during times of crisis and how to jump on those opportunities. If you don’t think you are going to survive this thing, then close shop, but if you plan on being in business after this, look for the opportunity. Just make the decision! Stay tuned for Todd’s 2-word question that has made him hundreds of thousands of dollars!
In this episode, we talk about...
- Finding the opportunity amid the sea of crisis
- Sharpen the ax by hoarding the profit that you have in your backlog
- The phase of the project that can help you keep a lot of the profit
- Find the customer’s motivations so you can give them the best experience possible
- Todd’s 2-word question that has made him hundreds of thousands of dollars
- Problems that contractors run into that lead to profit leads
- Just make a decision about the future of your business
Links to resources:
Check out Todd on LinkedIn or at his website: http://constructionleadingedge.com/
Construction Leading Edge TV YouTube
Check out EP156 of Todd’s podcast for the 8 profit bleeds that are killing contractors!
Schedule A Contractor Sales Academy Demo
The Contractor Fight Facebook Group
The Contractor Sales Academy Podcast
Text CONTRACTOR FIGHT to 877-807-1740 to get more connected and help you build a better business
Want some fight swag to wear? Share this episode on Instagram or Facebook with #JoinTheFight and our team will pick one winner each week to recognize your help in spreading the fight message!
Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.
Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99
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