The Community Builder Show
Travis King
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Top 10 The Community Builder Show Episodes
Goodpods has curated a list of the 10 best The Community Builder Show episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Community Builder Show for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Community Builder Show episode by adding your comments to the episode page.
How to Build a Community in 2021 with Greg Isenberg
The Community Builder Show
01/12/21 • 49 min
Earlier in 2020, Travis got the opportunity to connect with Co-Founder of Late Checkout, Greg Isenberg. Listen in as Greg shared some of his thoughts in addition to:
Episode Highlights:
There's a shortage of startup founders and people working on startups to fulfill market needs
We're entering an Entrepreneurial Renaissance that will go down as one of the most interesting periods of all time
If you can clone yourself or if you have deep insight into a particular community, you can most likely build a startup around it
- And you could probably make at least seven figures from it
Meetup story about Scott Heiferman and Meetup Crawls
From a Startup point of view, your ability to create something that speaks to that community and gets them to try it is high.
There's a thirst and hunger right now for new products
Facebook started off as a tool for college students - the book of faces, literally and eventually they added social networking and all the additional features we now know
Utility precedes community in a lot of senses
How to identify a potential community of people to serve and build a tool for
- Uber Drivers, Lyft Drivers, and the Gig Economy (DoorDash, Seamless, etc.)
- "Hey this is a group for Uber Drivers, Lyft Drivers, and the Gig Economy (DoorDash, Seamless, etc.)"
- Understand what they need - maybe they need an analytics tool that shows them how to make more money, or maybe what they really need is a map of drivers around them, or a part line, or a clubhouse area, etc
- How do you serve your community?
- The purpose of a server is to attend to the needs and wants of a particular community of people and your job is to deliver that value to the community you serve
When it comes to community-oriented products, it's about distilling the needs and wants of a particular community in a really succinct way that makes people feel at home
Every product that is mainstream started with a small group of people
- Uber example
- Reddit Example
In B2B, don't forget you're still working with people
Make sure you speak in plain English in a way people understand
What keeps Greg up at night
- His ambitions
- Being best in class
Greg shared insights about his substack and what he does at Late Checkout
Greg's key traits of a successful community and his process
- Step 0 - Where do you have a fundamental advantage over other people? What types of communities do you know better than anyone else?
- Canadian app for people who are from Canada and live in the US
- Questions about naturalization, getting citizenship, and there are probably other people who may have questions
- Where do they have those questions? What are the most common questions?
- Step 1 - Start with research and identify a few communities and you're going to select one to go deep with.
- Deep like a week doing research, and coming up with a hypothesis - where is this? Where is there an opportunity to help people? How do we serve these people?
- Step 2 - Observing and looking at the data
- Many data sources including:
- Trending SubReddits, Instagram, Facebook, TikTok Twitter, Meetup, Spotify, Clubhouse or LinkedIn
- Go deep on one of the above platforms to really understand where people are and what their needs are
- Step 3 - Develop experiments with the goal of obtaining feedback
- If Greg were to rewrite Lean Startup today, he would add a community lense to it
- add steps around the research and bringing in the community and speaking to moderators, on Reddit, speaking to moderators on Facebook, and co-building the product together
- Step 4 - Design sprint and then a community design sprint
- Step 5 - Determine if your startup can hit product-market fit or not
2 Favorite Points:
- If you have a key insight into a particular community, you could probably build a startup around it, and you could probably make at least seven figures from it.
- The purpose of a server is to attend to the needs and wants of a particular community of people and your job is to deliver that value to the community you serve
Memorable Quotes:
"If you have a key insight into a particular community, you could probably build a startup around it, and you could probably make at least seven figures from it."– Greg Isenberg
"From a Startup point of view, your ability to create something that speaks to that community and gets them to try it is high."– Greg Isenberg
"Utility before the community."– Greg Isenberg
"There's only been a few moments a time where I really felt that that something was in the air. But I can tell you right now, something is in ...
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How to Write Your Own Story and Follow Your Dreams with GRIT Boxing Founder, Ediva Zanker
The Community Builder Show
07/27/20 • 28 min
Travis talks with Ediva Zanker, about her Grit Boxing journey. Ediva shares how her boxing story started at Syracuse University, the Grit experience, what inspired her to create her community, mentors, and more.
Ediva Zanker is a boxer and a business owner. She co-founded a boutique boxing gym in Union Square, NYC called GRIT BXNG. GRIT is a 50-minute high intensity full-body sweaty and fun workout that incorporates treadmills, aquabag water filled punching bags and weights in an immersive and dynamic state of the art luxury studio. She is the head of UX for the fitness studio.
Ways Athletes Can Brand Themselves Before It's Too Late with LW Branding Founder Lauren Walsh
The Community Builder Show
05/04/20 • 35 min
Travis King talks with the Founder of LW Branding, Lauren Walsh about how not every single athlete is marketable, common misconceptions about what personal branding is, impact, not being afraid to lose friends and more.
Episode Highlights:
- Not every single professional athlete is marketable.
- Your Personal Brand is who you are.
- You have to be able to humanize yourself and let people in. Let them know what the things are that make you normal outside your sport.
- There should be a healthy balance between the parents and some form of a mentor.
- Have very clear open conversations with the kids and share insight about the repercussions.
- What can you do to add value and positivity to the world?
- Go do something new and go Live.
- Terrell Owens even made his own workout equipment.
- Twice a day Group Yoga Meditations in Chicago.
- The biggest thing is not letting money get to you.
- It's when you realize that you have the power and a purpose on this earth to change people's lives.
- If all you do is impact one person's life, then what you did was with it.
- So many things like your work ethic, healthy habits, and even connections can be transitioned into the "real world".
- Don't be afraid to lose friends.
3 Favorite Points:
- Your Personal Brand is WHO you are
- Ask yourself "what can I do to add value and positivity to the world?"
- Don't be afraid to lose friends.
Tweetable Quotes:
“You have to be able to humanize yourself and let people in. Let them know what the things are that make you normal outside your sport.” – Lauren Walsh
“It's when you realize that you have the power and a purpose on this earth to change people's lives.” – Lauren Walsh
“Don't be afraid to lose friends." – Lauren Walsh
Links:
● Travis King: Linkedin
● Lauren Walsh: Linkedin Twitter Instagram
See acast.com/privacy for privacy and opt-out information.
The Importance of Community with Morgan J. Ingram
The Community Builder Show
05/04/20 • 18 min
Morgan J. Ingram is the Director of Sales Execution and Evolution and JBarrows Sales Training. This is a throwback episode from 2018..
On this episode Morgan shares:
- How to leverage a podcast to hone your craft
- Who his people are (hint it rhymes with Growth)
- The importance of community - especially in sales
- Talks about life outside of sales
- The more value you put into the community, the stronger it grows
- and more..
Links:
Morgan J. Ingram: LinkedIn:
See acast.com/privacy for privacy and opt-out information.
How to Find Your Way with Chet Walters, A Journeyman Riding Life's Waves
The Community Builder Show
05/04/20 • 34 min
Travis King talks with childhood friend, Chet Walters about life in the south, his football coaching journey, and what a passion for the outdoors can turn into if you put in the work.
Episode Highlights:
- The difference between the people who live up north vs those who live in the south
- How a different upbringing can fundamentally change who you are
- How to take a journeyman's approach
- What to do when you want to try new things
- How to turn 2 passions in your work
- Learn to value quality relationships
- Quarter Back Training System
- WayPoint TV is the Bleacher Report for outdoor content
- Waypoint focuses on hunters, anglers, rock climbers, and more in the adventures space
- Streaming Network
- Podcasts
- Social Channels
2 Favorite Points:
- Take a Journeyman's Approach to Life
- Value Quality Relationships
Tweetable Quotes:
"The more quality relationships you can have, the more worthwhile everything is.” – Chet Walters
"The mentality, the way of life, and the people in the South are totally different than what we're used to from where we're from, in the Northeast.” – Chet Walters
"Up north people, are dialed into their phone, or they're looking straight down at where they're walking here. Down here, people say hello. They excuse themselves out of your way. They acknowledge you. ” – Chet Walters
Links:
Travis King: Linkedin
communitybuildershow.com
Chet Walters: Linkedin Twitter Instagram
See acast.com/privacy for privacy and opt-out information.
How Voice Platforms Can Help You Build a Community with Voice Consultants Kam Taitt & Rob Krusz
The Community Builder Show
05/04/20 • 69 min
One of the most powerful and effective channels you can be on today is Voice. It also happens to be the channel that's most underutilized by marketers today. Join me as I learn from Voice Consultants, Kam Taitt and Rob Krusz.
Episode Highlights:
- Not every single professional athlete is marketable.
- How a collective passion for tech evolved into getting involved with voice
- Voice data
- Voice is the next frontier for us to tell stories on
- Fundamental Frameworks and Truths of Storytelling - the 7 basic plots - it’s virtually impossible to tell stories outside
- What’s different about voice
- Cognitive effect - Around the campsite and someone says “Let me tell you a story”
- People are ready to be educated when hearing something on voice.
- Voice is the connector of making us human again.
- We see voice as real estate
- The idea of fighting the feed and having an ownable space to interact with your audience
- Voice is a new way to use technology to engage with their target audience
- Humans are habitual by Maurice and voice is a great way to
- Integrating daily briefings into the lives of their consumers - have been seeing great traction
- Men’s Fashion - Custom Tailors - inspired by the Milan version and buys it from Bonobos
- Have a notification waiting and say from Kam’s Tailor that the winter collection is ready and can send links to your phone for your to review.
- What the yellow flashing lights on Alexa means in some cases
- How to drive traffic to their voice asset - integrate it into your existing owned channels
- Letting the community know the skills is getting ready to be launched
Links:
- Travis King: Linkedin
- communitybuildershow.com
- Kam Tait - LinkedIn
- Rob Krusz: Linkedin
See acast.com/privacy for privacy and opt-out information.
COVID 19: Building a creative community with H4B Chelsea VP of Strategy, Eric Hu
The Community Builder Show
05/28/20 • 69 min
For some that aren’t familiar, H4B Chelsea is the biggest healthcare network at the Havas Group. Havas Group is the largest global advertising and communications group in the world.
There is so much stigma around pharma, especially in advertising. Eric’s heard it described as “selling out,” “where creativity goes to die,” or “a place for those who can’t hack it.”
Eric’s worked with and learned from some of the industry’s best. There are some amazing folks in pharma, but, he believes there needs to be more.
Join us and Eric shares his story and his thoughts around how to change the narrative are design in the healthcare industry.
Episode Highlights:
- How do we get fresh new thinking into an old space so that we can have a more equitable future
- Being healthy has to be cool
- Know and appreciate the power and the value of surprise
- How can we take a hundred-year-old organization that moves about a mile an hour and use this new technology that will have a profound impact
- You don’t need to adapt tomorrow, but we can pick the technologies that will have the most profound impact on you based on a better understanding of your consumer on the ground.
Quotes:
- “Healthcare is an industry where the best design is often one that you feel but don’t see.” – Eric Hu
- “Healthcare in its final form is completely invisible and holistic way of approaching your health as a human being and not as a byproduct of their marketing scheme.” – Eric Hu
- “Influencers will always be able to tell our story better than we ever can because they fundamentally are closer to their audience.” – Eric Hu
Links:
Travis King: Linkedin
See acast.com/privacy for privacy and opt-out information.
Nonprofits, Tech Communities, Wordpress, Diversity, and Social Learning with Birgit Pauli-Haack
The Community Builder Show
03/23/20 • 24 min
Since 1998 Birgit Pauli-Haack has worked with nonprofits as a web developer, a technology strategist, a trainer and community organizer. She founded Pauli Systems, LC in 2002, now a team of six. It is a 100% distributed company. Since 2010, her team has used WordPress to build new nonprofit sites and applications. In her spare time, Birgit serves as a deputy with the WordPress Global Community team, as a WordPress Meetup organizer and a Tech4Good organizer.
In this episode, Travis and Birgit talk:
- How Her Story Started
- Community Experiences and Nonprofits
- Tech Communities
- Wordpress
- Diversity
- Social Learning
- What Really Matters
*Transcript provided by Pauli Systems*
Where to connect with Birgit:
See acast.com/privacy for privacy and opt-out information.
Spiritiual But Not Religious and Co-Creating Different Worlds with Angie Thurston
The Community Builder Show
03/23/20 • 41 min
About Angie:
Angie Thurston is sounding a call for the soul. Moved by the plight of isolation and despair, she is dedicated to connecting the inner life of spirit to the outer life of action for social change. Angie is the co-creator of the Formation Project, a startup designed for spiritual deepening among people who don’t live in the same place or share a set of religious beliefs.
A spiritual nerd to the core, Angie spends as much time as possible meditating, reading the Urantia Book, and volunteering at Recovery Café DC. She is a graduate of Brown University and Harvard Divinity School, where she is a Ministry Innovation Fellow. Angie lives in Alexandria, VA with her husband Vipin Thekk.
In this episode of the Community Builder Show, she joins me to discuss:
- The Formation Project
- human connection
- common ground
- brand identity
- divinity school
- and more
Where to connect with Angie:
See acast.com/privacy for privacy and opt-out information.
The Soulful Art of Persuasion and How to Lead Through Adversity with Jason Harris
The Community Builder Show
08/20/20 • 58 min
During this episode of The Community Builder Show, Travis sits down with Jason Harris, President and CEO of Mekanism Inc., a San Francisco-based creative agency and the Author The Soulful Art of Persuasion. Learn about his 4 principles for success, how he’s leading his team through adversity, and even what he’s doing to stay connected with his friends. This is one you won’t want to miss.
Jason Harris Short Bio
Jason Harris is the co-founder and CEO of the award-winning creative agency Mekanism and co-founder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerry's, MolsonCoors, OkCupid and the United Nations.
Under his leadership, Mekanism has been named the #6 Most Effective Independent Advertising Agency in the US by the Effie 2020 Index. Mekanism has also been named to Ad Age's Agency A-list and twice to their Best Places to Work. Harris has been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A's list of "100 People Who Make Advertising Great." His methods are studied in cases at Harvard Business School.
Episode Highlights
Principle 1: Original
- Be Yourself - Everyone Else Is Taken: Don’t be afraid of wearing your personal idiosyncrasies on your sleeve. Collect role models and draw inspiration from their uniqueness. And stick to your core values
- Learn to Be a Great Storyteller: If you want to make your point of view real to an audience or someone else, you need to be able to transport them emotionally through narrative
- Never Be Closing: Let go of short-term transactional thinking and focus on building meaningful relationships
Principle 2: Generous
- Give Something Away in Every Interaction: Whenever you cross paths with someone, your goal should be to leave them just a little better off than they were. Whatever you give, make sure it’s genuine as you are laying the groundwork for collaboration
- Practice Positivity: Cultivate your sense of gratitude for the good things in your life, recognize that every interaction could result in something great
- Take Others Seriously by Showing Respect: Keep your promises, be as present as possible, and admit your mistakes quickly and sincerely
Principle 3: Empathetic
- Make It About Them: Develop a natural curiosity about others, listen and learn more than you judge, and seek to understand others more deeply
- Seek Out Collaborations: Find value in joining forces with people from diverse backgrounds and areas of expertise
- See Commonalities, Not Differences: Seek out the common ground and what you share with, approaching each individual as an equal
Principle 4: Soulful
- Live Skillfully: Hunt out new skills and keep learning to develop passions that create a life defined by proficiency
- Be an Inspiration: Strive to be inspirational in your daily life by preaching less and acting more, finding a cause to fight for, and reaching out to those who inspire you
My Notes on Jason’s 4 Principles
- Be Original
- Beliefs, what you value in life
- Have a point of view
- Be yourself, everyone else is taken
- Be *Generous*
- Give things away without expecting anything in return
- Builds trust and helps keep business flowing
- Jason had a ball hog mentality and knew it wasn’t right
- Over time, developed the idea of mindfully being a generous person
- Try to give something to everyone you come in contact with
- Advice or an article to let people know you’re thinking about them
- Be Empathetic
- Collaboration
- Connecting with people
- Working on ideas together
- How do you become a collaborative business person
- Be Soulful
- Trying to give something back that’s bigger than yourself
Examples for agency owners
- Positive persuasion vs negative persuasion
- b2b marketers, sales, people, entrepreneurs
- Habits under each of these principles
Leadership
- How are you leading the Mekanism internal community right now and what's most important for your people?
- Help lead the people he works with and be vulnerable
- Lead with Internal Team Be very open and vulnerable with their team
- Be Inspirational
Zoom call
- COVID
- Clients
- Company - revenue numbers - shortfalls
- Leading with transparency and when you build trust for your employees,
- Lead with Clients
- Keeping the clients comfortable and the staff motivated
“Obstacles don't have to stop you. If you run into a...
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FAQ
How many episodes does The Community Builder Show have?
The Community Builder Show currently has 37 episodes available.
What topics does The Community Builder Show cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on The Community Builder Show?
The episode title 'How to Build a Community in 2021 with Greg Isenberg' is the most popular.
What is the average episode length on The Community Builder Show?
The average episode length on The Community Builder Show is 45 minutes.
How often are episodes of The Community Builder Show released?
Episodes of The Community Builder Show are typically released every 7 days, 1 hour.
When was the first episode of The Community Builder Show?
The first episode of The Community Builder Show was released on Jan 29, 2019.
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