How Voice Platforms Can Help You Build a Community with Voice Consultants Kam Taitt & Rob Krusz
The Community Builder Show05/04/20 • 69 min
One of the most powerful and effective channels you can be on today is Voice. It also happens to be the channel that's most underutilized by marketers today. Join me as I learn from Voice Consultants, Kam Taitt and Rob Krusz.
Episode Highlights:
- Not every single professional athlete is marketable.
- How a collective passion for tech evolved into getting involved with voice
- Voice data
- Voice is the next frontier for us to tell stories on
- Fundamental Frameworks and Truths of Storytelling - the 7 basic plots - it’s virtually impossible to tell stories outside
- What’s different about voice
- Cognitive effect - Around the campsite and someone says “Let me tell you a story”
- People are ready to be educated when hearing something on voice.
- Voice is the connector of making us human again.
- We see voice as real estate
- The idea of fighting the feed and having an ownable space to interact with your audience
- Voice is a new way to use technology to engage with their target audience
- Humans are habitual by Maurice and voice is a great way to
- Integrating daily briefings into the lives of their consumers - have been seeing great traction
- Men’s Fashion - Custom Tailors - inspired by the Milan version and buys it from Bonobos
- Have a notification waiting and say from Kam’s Tailor that the winter collection is ready and can send links to your phone for your to review.
- What the yellow flashing lights on Alexa means in some cases
- How to drive traffic to their voice asset - integrate it into your existing owned channels
- Letting the community know the skills is getting ready to be launched
Links:
- Travis King: Linkedin
- communitybuildershow.com
- Kam Tait - LinkedIn
- Rob Krusz: Linkedin
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05/04/20 • 69 min
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