COVID 19: Building a creative community with H4B Chelsea VP of Strategy, Eric Hu

For some that aren’t familiar, H4B Chelsea is the biggest healthcare network at the Havas Group. Havas Group is the largest global advertising and communications group in the world.

There is so much stigma around pharma, especially in advertising. Eric’s heard it described as “selling out,” “where creativity goes to die,” or “a place for those who can’t hack it.”

Eric’s worked with and learned from some of the industry’s best. There are some amazing folks in pharma, but, he believes there needs to be more.

Join us and Eric shares his story and his thoughts around how to change the narrative are design in the healthcare industry.

Episode Highlights:

• How do we get fresh new thinking into an old space so that we can have a more equitable future
• Being healthy has to be cool
• Know and appreciate the power and the value of surprise
• How can we take a hundred-year-old organization that moves about a mile an hour and use this new technology that will have a profound impact
• You don’t need to adapt tomorrow, but we can pick the technologies that will have the most profound impact on you based on a better understanding of your consumer on the ground.

Quotes:

• “Healthcare is an industry where the best design is often one that you feel but don’t see.” – Eric Hu
• “Healthcare in its final form is completely invisible and holistic way of approaching your health as a human being and not as a byproduct of their marketing scheme.” – Eric Hu
• “Influencers will always be able to tell our story better than we ever can because they fundamentally are closer to their audience.” – Eric Hu

Links:

Eric Hu: Linkedin Instagram

Travis King: Linkedin

communitybuildershow.com

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