#71 Finding Your Purpose with Lala Macnab

09/20/23 • 49 min

Lala Macnab is a business mentor and educator who owns and operates five businesses. She is the owner of Paper and Ink Studios, a wedding stationery business, and the founder of the Creative Republic, an Etsy store that sells photographic backdrops. Lala is also involved in an Amazon FBA business and recently started a business called Good Vibe Scents, which sells inspirational car air fresheners. She is passionate about helping small businesses succeed and is known for her expertise in branding and design.

In this episode of the Committed Creative Podcast, Lala shares her journey of starting and managing five businesses, including her wedding stationery business, Paper and Ink Studios, and her Amazon FBA business. She also discusses the importance of rebranding and the process of selling a business. Lala emphasises the need for passion and purpose in entrepreneurship and offers valuable advice for aspiring business owners.

The nitty-gritty from Lala:

Lala emphasises the importance of being 100% committed to your business idea and having a clear purpose and passion.
When starting a business, it is crucial to research the market, identify your unique selling proposition, and ensure there is a need for your product or service.
Building a strong team is essential for business success. Hire people with the right personality and train them for the required skills.
Lala believes in giving back to the community and incorporating a greater purpose into her businesses.
It is important to take care of yourself as a business owner and prioritise your own wellbeing.

Find out more about Lala here.

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If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.

The nitty-gritty from Lala:

Lala emphasises the importance of being 100% committed to your business idea and having a clear purpose and passion.
When starting a business, it is crucial to research the market, identify your unique selling proposition, and ensure there is a need for your product or service.
Building a strong team is essential for business success. Hire people with the right personality and train them for the required skills.
Lala believes in giving back to the community and incorporating a greater purpose into her businesses.
It is important to take care of yourself as a business owner and prioritise your own wellbeing.

Find out more about Lala here.

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Previous Episode

#70 Business Coaching Using AI with Em Gee

Em Gee is a marketing and mindset coach who helps women become unstoppable in their businesses. She is also an AI enthusiast and is currently working on a project to integrate AI into her coaching programs.

In this episode of the Committed Creative Podcast, I chat with Em Gee about her journey from studying marketing to becoming a teacher and eventually starting her own coaching business.
Em Gee emphasises the importance of having a solid foundation in marketing and understanding your ideal client. Em also discusses her recent ADHD diagnosis and how it's impacted her life and coaching practice.
Most excitingly though, Em gives me the low down on how she plans to use AI to create a chat bot that can coach her clients 24/7, providing personalised support and resources. Em addresses concerns about AI and demonstrates the potential benefits it can bring to the coaching industry.

We dive into how to:
- Get clear on your ideal client and their transformation before creating your marketing strategy.
- Trust your gut and listen to your intuition when making decisions about your career and business.
- understand that AI can be a powerful tool in coaching, providing personalised support and resources to clients.
- Embrace AI to free up time for more intentional human activities, such as one-on-one coaching.
Em is opening up her AI program (The Biz Rebelution) to everyone, and if you want to learn more, make sure you check it out here.
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If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.

Next Episode

#72 Bounce Out of Bed with Amanda Ewin and Carmen Allan-Petale

This week on the podcast, we have something a little different - I'm being interviewed! This episode is for the Bounce out of Bed podcast, which is hosted by Amanda Ewin, but Amanda kindly said I could share the podcast on The Committed Creative - so here it is!
In this episode, I talk about how I'm passionate about helping businesses communicate their stories effectively to connect with their audience.
I'm a big believer in the power of authenticity and values-driven marketing to attract ideal clients and create meaningful connections.
Key takeaways from this episode:
- Focus on the platforms where your audience is most active to stand out in the online business world.
- Align your business with your values to attract ideal clients and create meaningful connections.
- Authentic storytelling is a powerful tool in marketing that helps build connections with your audience.
- Building a routine and practicing creativity can lead to growth and success in your business.
- Pushing yourself outside your comfort zone and embracing challenges can lead to personal and professional growth.
You can find out more about Amanda on her website here.
And stay tuned... Amanda will be interviewed on The Committed Creative soon!
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