The Committed Creative Podcast

This week, I deep dive into one of my favourite ways of telling brand stories - using Donald Miller's StoryBrand Framework.
The StoryBrand process is about creating clarity in messaging so that customers understand the value of what businesses offer, which ultimately leads to higher engagement and sales.
In the podcast, I summarise it for you, so you don't have to read it!
Put simply, this is what's involved:

1. A Character: The character is your customer, not your brand. They should have a want or a need, which provides the motivation for the story.
2. Has a Problem: Identify the problem that the customer is trying to solve. This problem is the villain in their story.
3. And Meets a Guide: The guide is your brand. You should position your brand as the guide who has been there before and can help the hero overcome the challenges.
4. Who Gives Them a Plan: The plan you provide is your product or service, which should offer clear steps to solve the customer's problem.
5. Calls Them to Action: This is your compelling call to action, which should motivate the customer to engage with your plan.
6. That Helps Them Avoid Failure: Highlight what the customer stands to lose if they don't engage with your brand or product. This is the tragic ending you're helping them avoid.
7. And Ends in a Success: Define what success looks like for your customers. This is the happy ending they can achieve with your guidance.

Curious? Listen to my podcast to learn more!
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If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.

Lala Macnab is a business mentor and educator who owns and operates five businesses. She is the owner of Paper and Ink Studios, a wedding stationery business, and the founder of the Creative Republic, an Etsy store that sells photographic backdrops. Lala is also involved in an Amazon FBA business and recently started a business called Good Vibe Scents, which sells inspirational car air fresheners. She is passionate about helping small businesses succeed and is known for her expertise in branding and design.

In this episode of the Committed Creative Podcast, Lala shares her journey of starting and managing five businesses, including her wedding stationery business, Paper and Ink Studios, and her Amazon FBA business. She also discusses the importance of rebranding and the process of selling a business. Lala emphasises the need for passion and purpose in entrepreneurship and offers valuable advice for aspiring business owners.

The nitty-gritty from Lala:

• Lala emphasises the importance of being 100% committed to your business idea and having a clear purpose and passion.
• When starting a business, it is crucial to research the market, identify your unique selling proposition, and ensure there is a need for your product or service.
• Building a strong team is essential for business success. Hire people with the right personality and train them for the required skills.
• Lala believes in giving back to the community and incorporating a greater purpose into her businesses.
• It is important to take care of yourself as a business owner and prioritise your own wellbeing.

Find out more about Lala here.

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If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.

Daniel Swanton is our guest on the Committed Creative Podcast today. He’s a web design entrepreneur who confesses that while he isn’t necessarily creative, he is good at business, and that’s what’s helped him build the highly successful EMD Design studio in Melbourne with a tight team and a core of loyal customers.

His journey from being bored and frustrated at a marketing agency to going it alone and creating his own thing is an inspiring story, which he shares with us warts and all.

But what really stands out with Daniel is his determination to find the right customers - in effect, the right audience - for his services, and then only work with them.

He did it the old-fashioned way at first, cold calling businesses who he deemed likely to need his services. And now, with good work under his belt, Daniel is the one who gets the calls!

In this podcast, we talk about:

How cold calling is a smart tactic for creatives

Why connection with the customer is paramount for creating quality work

How Daniel and EMD approach winning work and then delivering it

Why there is no right time to start a business - only the opportunity

How looking back, everything makes sense, even if it doesn’t at the time

Why patience and hard work go together to create something meaningful

How Daniel evolved his business and creative practises to keep growing

You can see Daniel's work with EMD Digital on Linkedin, Facebook, and Instagram.

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If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!

Joh Kohler from Compelling Copy is my guest on the Committed Creative podcast today. She is a fellow copywriter, SEO specialist and loves everything to do with customer and keyword research.

Joh is another friend from my accountability group and she's brilliant at what she does. You might think - why the hell are you hosting another copywriter on your podcast, isn't she a competitor?! But I don't believe in competition - I certainly think she has other advice to share that I might not otherwise have thought of.
This podcast is SUPER helpful if you want to improve the SEO and traffic to your website and learn how to market your creative business more effectively.

In this podcast, we talk about:

• Why doing customer research helps you write better copy.
• What you need on your website and why.
• How to build backlinks.
• Why we sometimes forget to practise what we preach and how to set time aside each week to work on your business.
• Tips for getting your business into the media.
• How getting into the media can skyrocket your marketing.
• Brilliant SEO and keyword research tools to use for your business.
• Understanding keyword research and what to look at when choosing keywords.
• How Joh juggles mum life with running her business and how she tackles the mum guilt head on.

You can find Joh on her website, Instagram and Facebook.
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If you love this episode, please drop us a DM on Instagram @redplatypuscreative

Feel free to take a screenshot of the episode and share it, along with why you loved it.

Want to find out more about what we do?

(Heads up - We're content writers who help businesses tell their stories.)

You can check us out at www.redplatypuscreative.com

Or book in a free call and let's discuss we might be able to help you.

Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!

Jacek Bak is a corporate photographer hailing from our hometown in Perth who has built his business up in three different cities over its lifetime.
He's a great networker, having to build a customer base not once but three times, and he's a big believer in making mistakes.
"If you're not making mistakes then you're not learning lessons," he says.

In this episode of The Committed Creative podcast, Carmen chats to Jacek about:

• why getting outside of your comfort zone never feels good but always leads you somewhere rewarding.
• establishing a nest egg to get you through lean times.
• how you should seek out mentors early on to motivate you - don't be afraid to ask the people who inspire you out for a coffee!
• that mistakes are to be admired because you're learning.
• how being prepared in business is the key to success.
• why consistent branding is so important to develop a strong business.
• how little achievements and customer feedback should be cherished so momentum can be maintained.
• how the freedom of running your own business can't be beaten - and why photography is something Jacek will never get bored of.

You can find Jacek over on his website and on Instagram.

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If you love this episode, please drop us a DM on Instagram @redplatypuscreative

Feel free to take a screenshot of the episode and share it, along with why you loved it.

Want to find out more about what we do?

(Heads up - We're content writers who help businesses tell their stories.)

You can check us out at www.redplatypuscreative.com

Or book in a free call and let's discuss we might be able to help you.

Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!