
Strategic leadership, charity auctions & fundraising feats - with Vicki Beevers
07/22/24 • 48 min
What makes a great charity leader—and why is strategy so vital for success? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley explore the power of strong leadership and planning in the nonprofit sector.
Featuring special guest Vicki Beevers, Chief Executive of The Sleep Charity and winner ofStrategic Leader of the Year, this episode covers:
- Vicki’s journey from teaching to founding The Sleep Charity
- The biggest challenges of leading a charity and why strategy is key to long-term success
- The dangers charities face without a clear vision and plan
- Highlights from the Bank of England charity auction, where new £20 notes featuring King Charles III raised substantial funds
- Incredible fundraising stories, including a firefighter tackling an ultra-marathon on a treadmill while watchingFireman Sam, and brave skydivers jumping for charity
Whether you’re a charity leader, fundraiser, or just love hearing inspiring stories from the sector, this episode is packed with insights and advice.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.
#CharityPodcast #CharityShow #CharityExperts #NonprofitLeadership #CharityStrategy #FundraisingStories #SocialImpact
Get in touch with the show
-Send us a message: https://tr.ee/OvwtI-oDvJ
Email us:[email protected]
-Send us a voice message: https://tr.ee/zMWg00GiKG
Check out our episode poll on Spotify
Leave us a comment or review
Chapters
(00:00) Hello and welcome
(01:36) Busy times and auction house shocker
(08:40) News headlines
(13:31) Introducing Vicki Beevers - The Sleep Charity
(14:51) Vicki's background
(16:28) Strategic leader of the year award
(21:04) Dangers of not having a clear strategy
(22:12) What is strategic drift?
(24:25) How do you get your staff and your teams to live by your strategy
(30:26) What qualities do you think are necessary to be a strategic leader in charity
(33:53) Strategy and change
(38:08) Inspiration
(39:16) Do you worry about whether you're doing a good job as charity leader?
(43:35) Superstars of the week
(47:49) Get involved in the show
Featured Charities:
-The Fire Fighters Charity: https://www.firefighterscharity.org.uk/
-The Brain Tumour Charity: https://www.thebraintumourcharity.org/
-The Sleep Charity:https://thesleepcharity.org.uk/
-The Charity Digital Skills Report: https://charitydigitalskills.co.uk/
Vicki Beevers, Chief Executive, The Sleep Charity
Linked In: https://www.linkedin.com/in/vicki-beevers-43094325/
Full episode transcript:
Read here:https://thecharityshowtranscripts.blogspot.com/2024/07/episode-6-full-transcript.html
---
Send in a voice message: https://tr.ee/zMWg00GiKG
Note from Tim and Piers
All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!
What makes a great charity leader—and why is strategy so vital for success? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley explore the power of strong leadership and planning in the nonprofit sector.
Featuring special guest Vicki Beevers, Chief Executive of The Sleep Charity and winner ofStrategic Leader of the Year, this episode covers:
- Vicki’s journey from teaching to founding The Sleep Charity
- The biggest challenges of leading a charity and why strategy is key to long-term success
- The dangers charities face without a clear vision and plan
- Highlights from the Bank of England charity auction, where new £20 notes featuring King Charles III raised substantial funds
- Incredible fundraising stories, including a firefighter tackling an ultra-marathon on a treadmill while watchingFireman Sam, and brave skydivers jumping for charity
Whether you’re a charity leader, fundraiser, or just love hearing inspiring stories from the sector, this episode is packed with insights and advice.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.
#CharityPodcast #CharityShow #CharityExperts #NonprofitLeadership #CharityStrategy #FundraisingStories #SocialImpact
Get in touch with the show
-Send us a message: https://tr.ee/OvwtI-oDvJ
Email us:[email protected]
-Send us a voice message: https://tr.ee/zMWg00GiKG
Check out our episode poll on Spotify
Leave us a comment or review
Chapters
(00:00) Hello and welcome
(01:36) Busy times and auction house shocker
(08:40) News headlines
(13:31) Introducing Vicki Beevers - The Sleep Charity
(14:51) Vicki's background
(16:28) Strategic leader of the year award
(21:04) Dangers of not having a clear strategy
(22:12) What is strategic drift?
(24:25) How do you get your staff and your teams to live by your strategy
(30:26) What qualities do you think are necessary to be a strategic leader in charity
(33:53) Strategy and change
(38:08) Inspiration
(39:16) Do you worry about whether you're doing a good job as charity leader?
(43:35) Superstars of the week
(47:49) Get involved in the show
Featured Charities:
-The Fire Fighters Charity: https://www.firefighterscharity.org.uk/
-The Brain Tumour Charity: https://www.thebraintumourcharity.org/
-The Sleep Charity:https://thesleepcharity.org.uk/
-The Charity Digital Skills Report: https://charitydigitalskills.co.uk/
Vicki Beevers, Chief Executive, The Sleep Charity
Linked In: https://www.linkedin.com/in/vicki-beevers-43094325/
Full episode transcript:
Read here:https://thecharityshowtranscripts.blogspot.com/2024/07/episode-6-full-transcript.html
---
Send in a voice message: https://tr.ee/zMWg00GiKG
Note from Tim and Piers
All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!
Previous Episode

The future of fundraising & record-breaking challenges - with Katie Docherty
How is fundraising evolving in a changing world? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley sit down with Katie Doherty, Chief Executive of the Chartered Institute of Fundraising, to explore the latest trends, challenges, and innovations in the charity sector.
This episode covers:
- How the cost-of-living crisis is shaping donor behaviour
- The rise of micro-donations and gaming as powerful fundraising tools
- The psychology behind why people give—and how charities can tap into it
- Incredible fundraising feats, including Dan Ives and Lloyd Gregory’s world record for the longest table tennis rally, raising funds for Sands
- Russell Cook’s epic run across Africa, which raised over £1 million for The Running Charity
- How festivals like Glastonbury are driving millions in donations for charities like Oxfam and WaterAid
Tune in for expert insights, inspiring stories, and practical advice for fundraisers and charity professionals.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.
#CharityPodcast #CharityShow #CharityExperts #FundraisingInnovation #NonprofitLeadership #SocialImpact #GamingForGood
Get in touch with the show
- Send us a message: https://tr.ee/OvwtI-oDvJ
- Email us: thecharityshowpodmail.com
- Send us a voice message: https://www.speakpipe.com/TheCharityShow
- Answer our episode question on Spotify
- Check out our episode poll on Spotify
Chapters
(00:00) Coming up in Episode 5
(01:36) Welcome
(04:51) Election week and its impact on charities
(09:44) Exploring AI tools
(12:46) Free airtime for UK charities
(15:40) Fundraising landscape with Katie Doherty
(22:26) Micro-donations
(28:36) Gaming as a fundraising tool
(30:45) Extreme fundraising
(32:06) Festival fundraising
(34:02) Tony Hudgel's inspiring story
(37:34) Research on common names in the charity sector
(41:49) Future of fundraising
(43:03) Superstars of the week
(47:45) Coming up on The Charity Show
Featured Charities:
- The Fire Fighters Charity: https://www.firefighterscharity.org.uk/
- The Brain Tumour Charity: https://www.thebraintumourcharity.org/
- Sands: https://www.sands.org.uk/
- The Running Charity: https://www.therunningcharity.org/
- Oxfam: https://www.oxfam.org.uk/
- The Trussell Trust: https://www.trusselltrust.org/
Full episode transcript:
---
Send in a voice message: https://www.speakpipe.com/TheCharityShow
Note from Tim and Piers
All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!
Next Episode

Voluntary Sector Manifesto, charity volunteers & sport for good - with Saskia Konynenberg, NCVO
How can charities and government work better together—and what role do volunteers play in shaping the sector? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley explore the key issues driving the charity world today.
Featuring special guest Saskia Konynenberg from NCVO, this episode covers:
- TheVoluntary Sector Manifesto—how it could transform the relationship between government and charities
- The economic impact of volunteers and why they’re vital to the UK’s nonprofit sector
- How volunteers power major sporting events, from the Olympics to Wimbledon
- The RNLI’sFish Fridays campaign and its impact on fundraising
- Valleyfest—how this growing festival in the West Country is making a difference for charities
Whether you’re a charity leader, volunteer, or simply passionate about social impact, this episode is packed with insights and inspiring stories.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.
#CharityPodcast #CharityShow #CharityExperts #Volunteering #NonprofitSector #SportsForGood #GovernmentAndCharities
Get in touch with the show:
- Send us a message: https://tr.ee/OvwtI-oDvJ
- Email us: thecharityshowpodmail.com
- Send us a voice message :https://www.speakpipe.com/TheCharityShow
- Check out our episode poll on Spotify
- Leave us a comment or review
Chapters
(00:00) Coming up in Episode 7
(01:43) Welcome
(06:54) Value of volunteers
(10:32) New website launched to help charities with banking services
(11:54) Channel Fours advert for the Paralympics
(13:28) Introducing Saskia Konynenburg
(14:44) The voluntary sector manifesto
(17:10) The manifesto's asks
(20:22) What's broken?
(24:04) The main parties and the manifesto
(25:44) How charities used the Manifesto
(30:56) Empowering charities to raise their voices through campaigning
(34:52) What will change over the next 5 years?
(36:29) What's your long term vision for volunteers?
(38:56) How can charities hold the Government to account?
(39:52) Superstars of the Week
(43:21) Valley Fest
(45:23) Coming soon
Featured charities and useful links:
- The Fire Fighters Charity: https://www.firefighterscharity.org.uk/
- The Brain Tumour Charity: https://www.thebraintumourcharity.org/
- NCVO:https://www.ncvo.org.uk/
- Read the Voluntary Sector Manifesto in full:https://www.ncvo.org.uk/documents/518/the_voluntary_sector_manifesto.pdf
- RNLI: https://rnli.org/find-my-nearest/lifeboat-stations/jersey-lifeboat-station
- Valley Fest: https://valleyfest.co.uk/
- Teenage Cancer Trust: https://www.teenagecancertrust.org/
- Billy Chip: https://www.billychip.com/
- The Community Farm: https://www.thecommunityfarm.co.uk/
Full episode transcript:
Note from Tim and Piers
All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!
If you like this episode you’ll love
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