Leading a global creative team: Dmitry Shamis, HubSpot

05/25/22 • 30 min

Dmitry Shamis is Global Head of Creative at a company that really needs no introduction. But if you’re either from Mars or have been living under a rock for the past ten years, then HubSpot is a leading CRM platform that provides software for all kinds of businesses, from start-ups to enterprises.
In his role as HubSpot’s Global Head of Creative, Dmitry leads a global in-house creative team of over 120 people. Although he has over a decade of experience building teams and providing creative solutions in the world of B2B, Dmitry doesn’t have a typical creative leader’s career trajectory, having started out in sports management before pivoting to web development.
Listen as we discuss:

Dmitry’s journey from sports management to creative leadership
The importance of building relationships to create a strong creative team
Finding the balance between substance and flash
Setting your brand apart with emotion and storytelling
HubSpot’s Pirates of the Caribbean ad...

Follow Dmitry on LinkedIn: https://www.linkedin.com/in/dmitryshamis/
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Dmitry’s journey from sports management to creative leadership
The importance of building relationships to create a strong creative team
Finding the balance between substance and flash
Setting your brand apart with emotion and storytelling
HubSpot’s Pirates of the Caribbean ad...

Follow Dmitry on LinkedIn: https://www.linkedin.com/in/dmitryshamis/
Don’t forget to subscribe to The Changemakers podcast for new episodes.

Send us a message if you enjoyed this episode

Previous Episode

Why a culture of creativity really matters: Lee Mincy, Gong

Lee is Director of Brand and Creative at Gong, a revenue intelligence platform used by over 2000 companies including Paychex, PayPal, Hubspot, LinkedIn, MuleSoft, Shopify, Slack, SproutSocial, Twilio, and Zillow. Our conversation comes at an exciting time creatively for Gong, having recently undergone a rebrand and ran a Super Bowl ad!
We talk about the challenges and rewards of working in creative for a tech company, the reasoning behind Gong’s recent rebrand, and much more...
Listen as we discuss:

The importance of building a brand framework
Why Gong chose to rebrand and the rebranding process
How Gong’s creative team developed its Super Bowl ad
Using storytelling to differentiate your marketing
Why B2B marketing doesn’t have to be boring

Timestamps:
(02:37) – Lee’s career to date
(05:08) – The challenges of working in creative at a tech company
(06:58) – What attracted Lee to his role at Gong?
(08:25) – What was the reason for the Gong rebrand?
(10:31) – Gong's rebranding process
(11:42) - Limiting the number of rebrand decision-makers
(12:22) - The evolution of logos in tech
(14:26) – Gong’s Super Bowl ad
(16:46) – Are B2B brands becoming more open to using humour in their marketing?
(20:10) – Using LinkedIn to be provocative
(24:05) – How challenging is it to create a visual identity that differentiates a brand in the marketplace?
(28:32) – The importance of differentiating your brand
(29:42) – Is there a set rebrand process or is every case different?
(35:05) – A project or campaign Lee is more proud of than any other...
Follow Lee on LinkedIn: https://www.linkedin.com/in/leemincy/
Don’t forget to subscribe to our Changemaker podcast for new episodes.

Send us a message if you enjoyed this episode

Next Episode

Getting the most out of your agency: Wei Kee, Shaped By

Wei Kee is Client Services Director at...Shaped By of course! She leads our client services team (aka the beating heart of the agency) who look after the full lifecycle of our client projects. But there’s far more to client services than that. Onboarding new clients, making sure existing ones feel nurtured, supported, and valued, ensuring we deliver on all our promises to them...Wei and her team have a lot on their plates.
Originally hailing from Singapore, we talk to Wei about her journey to Bristol, the nuts and bolts of what makes a great client-agency relationship, tips for both sides to keep it running smoothly, and of course Wei’s food Instagram gets a mention.
Listen as we discuss:

What makes a good client/agency relationship?
How to choose a creative agency
The pitfalls of treating your agency as a supplier rather than a partner
The processes in place to ensure that every client feels as looked after and valued as possible How marketers can be better clients

Timestamps:
(03:47) – Wei’s role at Shaped By
(05:09) – Wei’s career journey so far
(10:52) – What makes a good client/agency relationship?
(16:14) – The pitfalls of treating your agency as a supplier rather than a partner
(20:04) – How do you ensure every client feels as cared for and valued as possible?
(25:42) – How can you be a better client?
(29:40) – What’s a typical sticking point and how can you mitigate them?
(36:59) – How different time zones can impact managing client relationships
(44:16) – One project, campaign, or initiative that Wei is particularly proud of over any other
Follow Wei on LinkedIn: https://www.linkedin.com/in/wei-kee-5166a0a3/
Check out Wei’s food Instagram: https://www.instagram.com/mykeetchen/
Don’t forget to subscribe to our Changemaker podcast for new episodes.

Send us a message if you enjoyed this episode