What Does Wealth Look Like Today? Redefining Success | Toni Tone
04/14/25 ā¢ 18 min
š Episode Summary:
In this thought-provoking episode of The Cashflow Show, host Clayton M Coke is joined by award-winning presenter, author, and BBC Sounds podcast host Toni Tone to explore the evolving meaning of wealth in modern society. From generational differences to the impact of social media, Toni shares insights from HSBC UK's latest report on financial perceptions and unpacks the often-unspoken truths behind money, success, and financial literacyāespecially for Gen Z and Millennials.
š Key Discussion Points:
- Toniās role in educating and empowering Gen Z through her podcast Money Moves.
- How age, gender, location, and income influence perceptions of wealth.
- Material vs. non-material wealth: what matters most today?
- Social mediaās impact on unrealistic financial expectations in relationships.
- The rise of financial taboos and the silence around money talk.
- What everyday luxuries like cleaners symbolize in today's economy.
š Key Takeaways:
- Gen Z increasingly values financial freedom, wellness, and experiences over material wealth.
- High earners (even those earning Ā£100k+) often donāt see themselves as "wealthy".
- Financial literacy remains largely untaught, making open discussions crucial.
- Social comparison is reshaping relationship expectations and financial goals.
- True wealth is often hidden in long-term investments, not flashy spending.
š£ļø Notable Quotes:
āPeople who have wealth do talk about moneyājust not in the rooms most of us are in.ā ā Toni ToneāYou canāt fix a financial problem you refuse to confront.ā ā Toni Tone
āThe cleaner isn't the luxuryāthe time and peace it represents is.ā ā Clayton M Coke
š” Actionable Insights for Businesses:
- Shift narratives: Speak to emotional drivers like freedom and well-being, not just luxury.
- Tailor offerings to generational values: Gen Z demands transparency and purpose.
- Encourage money conversations: Build trust by breaking down financial taboos.
- Social-proof smartly: Highlight achievable, meaningful success stories, not just big wins.
š Resources:
- š [HSBC UK Wealth Perception Report (Search on HSBC UK)]
- š§ Money Moves Podcast ā available on BBC Sounds & major platforms
- š± Follow Toni Tone: @T0NIT0NE on all major platforms
The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com
Twitter: https://twitter.com/thecashflowshow
Instagram: https://instagram.com/thecashflowshowpodcast
Support us via our sponsored & affiliate links
Our Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow
Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast
Our Ko-fi Link | ko-fi.com/thecashflowshowpodcast
V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so
To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]
Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke
Website: https://www.prmsltd.co.uk
Email:
š Episode Summary:
In this thought-provoking episode of The Cashflow Show, host Clayton M Coke is joined by award-winning presenter, author, and BBC Sounds podcast host Toni Tone to explore the evolving meaning of wealth in modern society. From generational differences to the impact of social media, Toni shares insights from HSBC UK's latest report on financial perceptions and unpacks the often-unspoken truths behind money, success, and financial literacyāespecially for Gen Z and Millennials.
š Key Discussion Points:
- Toniās role in educating and empowering Gen Z through her podcast Money Moves.
- How age, gender, location, and income influence perceptions of wealth.
- Material vs. non-material wealth: what matters most today?
- Social mediaās impact on unrealistic financial expectations in relationships.
- The rise of financial taboos and the silence around money talk.
- What everyday luxuries like cleaners symbolize in today's economy.
š Key Takeaways:
- Gen Z increasingly values financial freedom, wellness, and experiences over material wealth.
- High earners (even those earning Ā£100k+) often donāt see themselves as "wealthy".
- Financial literacy remains largely untaught, making open discussions crucial.
- Social comparison is reshaping relationship expectations and financial goals.
- True wealth is often hidden in long-term investments, not flashy spending.
š£ļø Notable Quotes:
āPeople who have wealth do talk about moneyājust not in the rooms most of us are in.ā ā Toni ToneāYou canāt fix a financial problem you refuse to confront.ā ā Toni Tone
āThe cleaner isn't the luxuryāthe time and peace it represents is.ā ā Clayton M Coke
š” Actionable Insights for Businesses:
- Shift narratives: Speak to emotional drivers like freedom and well-being, not just luxury.
- Tailor offerings to generational values: Gen Z demands transparency and purpose.
- Encourage money conversations: Build trust by breaking down financial taboos.
- Social-proof smartly: Highlight achievable, meaningful success stories, not just big wins.
š Resources:
- š [HSBC UK Wealth Perception Report (Search on HSBC UK)]
- š§ Money Moves Podcast ā available on BBC Sounds & major platforms
- š± Follow Toni Tone: @T0NIT0NE on all major platforms
The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com
Twitter: https://twitter.com/thecashflowshow
Instagram: https://instagram.com/thecashflowshowpodcast
Support us via our sponsored & affiliate links
Our Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow
Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast
Our Ko-fi Link | ko-fi.com/thecashflowshowpodcast
V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so
To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]
Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke
Website: https://www.prmsltd.co.uk
Email:
Previous Episode
Are You Really Wealthy? Exploring Income, Perception & Modern Wealth | Xian Chan - HSBC
š Episode Summary
In this eye-opening episode of The Cashflow Show, host Clayton M Coke speaks with Xian Chan, Head of Premier Wealth and Solutions at HSBC UK. Together, they unpack HSBCās latest research revealing why Ā£213,000 is now perceived as the minimum income required to feel wealthy in the UK. This insightful conversation explores the perception gap, cost-of-living pressures, generational views on wealth, and actionable advice for individuals and businesses seeking to achieve true financial well-being.
š¬ Key Discussion Points
- Why Ā£213,000 is now seen as the benchmark for wealth in the UK
- The growing disconnect between income and perceived wealth
- The role of lifestyle inflation in shaping financial stress
- Generational and cultural differences in talking about money
- HSBCās āPremier Propositionā and the evolving definition of value
- The importance of financial literacy, planning, and transparency
ā Key Takeaways
- 9 out of 10 people earning over Ā£100,000 donāt consider themselves wealthy
- Rising living costs, lifestyle spending, and social comparison affect perception
- Gen Z and Millennials are redefining wealth with freedom and wellbeing
- Financial health now includes wellness, travel perks, and flexibility
- Transparent money conversations are key to taking control of your finances
š§ Notable Quotes
āWealth is not just what you earn, itās how much you spend.ā ā Xian Chanā60% of people feel uncomfortable talking about money.ā ā HSBC UK Research
āEven high earners juggle short-term needs and long-term goals.ā ā Xian Chan
š Actionable Insights for Businesses
- Embrace lifestyle value propositions in financial services
- Align offerings with shifting definitions of wealth, especially among younger demographics
- Prioritize financial wellness and emotional value as part of client services
- Use data-backed insights to craft better customer segmentation and support
š Resources
- š Visit: HSBC UK Wealth
- š [HSBC UK Wealth Perception Report (Search on HSBC UK)]
The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com
Twitter: https://twitter.com/thecashflowshow
Instagram: https://instagram.com/thecashflowshowpodcast
Support us via our sponsored & affiliate links
Our Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow
Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast
Our Ko-fi Link | ko-fi.com/thecashflowshowpodcast
V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so
To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]
Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke
Website: https://www.prmsltd.co.uk
Email: [email protected]...
Next Episode
What Does Wealth Really Mean? Redefining Money, Success & Fulfilment | Vicky Reynal
š Episode Summary
In this eye-opening episode of The Cashflow Show, host Clayton M Coke is joined by financial psychotherapist and author Vicky Reynal, to explore how our emotional relationships with money shape our definitions of wealth. They discuss insights from the recent HSBC Premier report, how generational and cultural influences affect financial behaviour, and why wealth is no longer just about yachts and six-figure salaries. Vicky also shares actionable steps to shift from a scarcity mindset to one of abundanceāboth personally and professionally.
š§ Key Discussion Points
- Emotional drivers behind money behaviour: spending, saving, and conflict
- The impact of generational money beliefs on financial self-worth
- Why Gen Z is redefining success beyond material assets
- The psychological aftermath of COVID-19 on work, money, and meaning
- Social media's illusion of wealth and debt-fueled lifestyles
- Breaking financial taboos and the liberating power of money conversations
š” Key Takeaways
- Wealth is increasingly defined by quality of life, not material gain
- Intergenerational money mindsets can create invisible financial limitations
- Even high-income earners often don't feel wealthy due to toxic comparisons
- Financial wellbeing requires emotional awareness, not just fiscal strategy
š£ļø Notable Quotes
āWealth is not just about whatās in your bank accountāit's also about time, relationships, and peace of mind.ā ā Vicky ReynalāNine out of ten people earning over Ā£100,000 still donāt consider themselves wealthy.ā ā Vicky ReynalāWeāre chasing billionaires weāll never meet, while forgetting to build a life we actually value.ā ā Clayton M Cokeš¼ Actionable Insights for Businesses
- Redefine employee success metrics: Focus on wellbeing, flexibility, and purposeānot just compensation.
- Tackle money shame in the workplace: Encourage open discussions about financial health and offer resources like financial coaching.
- Shift marketing narratives: Promote services that support life goals, not just financial accumulation.
- Appeal to modern wealth values: Emphasize experiences, work-life balance, and meaningful growth in your brand messaging.
š Resources
- š [HSBC UK Wealth Perception Report (Search on HSBC UK)]
- Connect with Vicky Reynal on Instagram: @vickyreynalpsychotherapy
- Book: Money on Your Mind by Vicky Reynal (available at major booksellers)
The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com
Twitter: https://twitter.com/thecashflowshow
Instagram: https://instagram.com/thecashflowshowpodcast
Support us via our sponsored & affiliate links
Our Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow
Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast
Our Ko-fi Link | ko-fi.com/thecashflowshowpodcast
V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so
To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]
Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke
Website:
If you like this episode youāll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-cashflow-show-entrepreneurship-insights-for-founders-ceos-and-busi-177891/what-does-wealth-look-like-today-redefining-success-toni-tone-89375304"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to what does wealth look like today? redefining success | toni tone on goodpods" style="width: 225px" /> </a>
Copy