StoryBrand & Copy That Sells - Jessica Embree
04/19/24 • 19 min
Are you the hero of your business story, or is it your customer?
In this episode of The Business Ownership Podcast I interviewed Jessica Embree. Jessica is the Creative Director at Tulip Media Group. Jessica's journey with Tulip Media Group is a testament to how a shift from traditional marketing methods like cold calling and trade shows to a story-driven and digital-first strategy can dramatically reduce customer acquisition costs from $40,000 down to $4,000!
The conversation delves into the specifics of StoryBrand, a framework that helps businesses clarify their message to resonate with their core customers.
Jessica's insights into the pitfallshttps://courses.centsibleketo.com/7-day-low-carb-meal-plan-and-shopping-list of push marketing and the power of responsive, SEO-optimized websites will leave you rethinking your digital strategy. Whether you're a B2B or B2C business, this episode is packed with actionable advice to refine your marketing approach and significantly reduce your cost of acquisition.
Ready to revolutionize your business's messaging and marketing? Check this out!
Show Links:
"Double Sales, Zero Salespeople" Book: https://tulipmediagroup.com/double-sales-zero-salespeople/
Tulip Media Group Website: https://tulipmediagroup.com/
Jessica Embree LinkedIn: https://www.linkedin.com/in/jessicaembree/
Book a call with Michelle: https://www.AwarenessStrategies.com/m30
Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling
Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
Are you the hero of your business story, or is it your customer?
In this episode of The Business Ownership Podcast I interviewed Jessica Embree. Jessica is the Creative Director at Tulip Media Group. Jessica's journey with Tulip Media Group is a testament to how a shift from traditional marketing methods like cold calling and trade shows to a story-driven and digital-first strategy can dramatically reduce customer acquisition costs from $40,000 down to $4,000!
The conversation delves into the specifics of StoryBrand, a framework that helps businesses clarify their message to resonate with their core customers.
Jessica's insights into the pitfallshttps://courses.centsibleketo.com/7-day-low-carb-meal-plan-and-shopping-list of push marketing and the power of responsive, SEO-optimized websites will leave you rethinking your digital strategy. Whether you're a B2B or B2C business, this episode is packed with actionable advice to refine your marketing approach and significantly reduce your cost of acquisition.
Ready to revolutionize your business's messaging and marketing? Check this out!
Show Links:
"Double Sales, Zero Salespeople" Book: https://tulipmediagroup.com/double-sales-zero-salespeople/
Tulip Media Group Website: https://tulipmediagroup.com/
Jessica Embree LinkedIn: https://www.linkedin.com/in/jessicaembree/
Book a call with Michelle: https://www.AwarenessStrategies.com/m30
Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling
Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
Previous Episode
User-Friendly Design - Bohdan Paladiychuk
Are you in the tech game? Want to know how to elevate your product's design and user experience?
In this episode of The Business Ownership Podcast I interviewed Bohdan Paladiychuk. Bohdan is the CEO & Head of Design at Qream. He is blending sharp ideas, passion in psychology, design and technology to create visual communications and digital products that punch through noise and dominate.
Learn how to create the usser-friendly design & build a brand that not only stands out, but the customers love. Check this out!
Show Links:
Branding Quiz: https://theqream.com/brandquiz
Bohdan Paladiychuk LinkedIn: https://www.linkedin.com/in/bohdan-paladiichuk/
Book a call with Michelle: https://www.AwarenessStrategies.com/m30
Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling
Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
Next Episode
Finance & Mindset - Gary Arblaster
Wondering which financial personality do you have?
In this episode of The Business Ownership Podcast I interviewed Gary Arblaster. Gary Arblaster, founder of Arblaster Consulting, has overcome adversity to establish himself as a respected figure in finance. His journey, starting in 1994, revealed the vital role of dedication to hard work and proper mindset in achieving financial independence.
At just 27, Gary found success as an accomplished producer, but his newest creation is the 41-Financial, Your Mind, Your Money financial personality Assessment, an incredible tool linking personality traits to financial choices, helping individuals discover their unique "financial personality." It unveils why we make the financial choices we do, tied to our inner needs and biggest fears. Simply stated, it is rooted in our personalities. Gary unlocks the keys to financial success found within you, as he bridges the gap between personality and finance, making him unique in the field.
If you ever wondered how your personality affects your business success, check this out!
Show Links:
Arblaster Consulting Website: https://www.arblasterconsulting.com/
Gary Arblaster LinkedIn: https://www.linkedin.com/in/gary-arblaster-jr/
Book a call with Michelle: https://www.AwarenessStrategies.com/m30
Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling
Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
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