BOW 055: Justin Goff: Building Wealth As A Writer

06/02/20 • 33 min

2 Listeners

In This Episode:

Justin Goff is well known for helping marketers and business owners scale their offers to cold traffic. He grew his own supplement company from $0 to $23 million in just under three years by focusing on cold traffic growth.

After selling that company in 2017, Justin now runs a high-level mentorship program called Copy Accelerator with Stefan Georgi, where they help business owners and freelance copywriters rapidly increase their revenue.

We’ve crossed paths with Justin at various events and masterminds over the last few years, and he is always warm and generous with his knowledge.

Today we’re excited to share how he created such rapid growth in his business, and how you can do the same to strategically build wealth as a writer.

Episode Highlights

The specific actions Justin took to go from dead broke to multi-millionaire in just a few years
How he finds out exactly what’s working in any given market in real time
Justin’s advice for how freelancers should handle the corona-crisis right now
How to tap into what’s at the front of your audience’s mind
The simplest way to start investing and build long-term wealth as a freelancer
How to go from “gig to gig” to a bigger, better writing business
What Justin would do first if he started over from scratch
How Justin has shifted his business to keep up with the changing times
What to look for when finding and choosing a copywriting mentor
Justin’s 80/20 breakdown of what makes great sales copy

And plenty more along the way. Get the resources mentioned in this episode below.

In This Episode:

We’ve crossed paths with Justin at various events and masterminds over the last few years, and he is always warm and generous with his knowledge.

Today we’re excited to share how he created such rapid growth in his business, and how you can do the same to strategically build wealth as a writer.

Episode Highlights

The specific actions Justin took to go from dead broke to multi-millionaire in just a few years
How he finds out exactly what’s working in any given market in real time
Justin’s advice for how freelancers should handle the corona-crisis right now
How to tap into what’s at the front of your audience’s mind
The simplest way to start investing and build long-term wealth as a freelancer
How to go from “gig to gig” to a bigger, better writing business
What Justin would do first if he started over from scratch
How Justin has shifted his business to keep up with the changing times
What to look for when finding and choosing a copywriting mentor
Justin’s 80/20 breakdown of what makes great sales copy

And plenty more along the way. Get the resources mentioned in this episode below.

Previous Episode

BOW 054: Rachel and Laura: How To Invest In Your Business

In This Episode:

It seems like everywhere you turn some coach or guru is telling you to “invest back in your business.” But what does that actually mean?

Laura and Rachel fly solo today as they talk about the resources they use to grow and scale their businesses, and how you can choose the best way to invest in your business without breaking the bank or overcommitting yourself.

Episode Highlights

What it actually means to “invest in your business” (and how to avoid hypey coaching programs)
How to find a mastermind that’s right for your business if you want to “pay to play”
Our step-by-step format for running your own mastermind
How networking has changed now that live events are off the table (and where to focus your efforts next)
The tasks you can outsource if you’re ready to hire help
Why the advice telling you to “do something that scares you everyday” is complete B.S.

Next Episode

BOW 056: Brendan Fredericks: The Man Behind The Publishing Curtain

In This Episode:

Brendan Fredericks has worked in the book publishing industry for nearly twenty years. As a bookseller and events manager with Angus & Robertson he worked with authors from Steve Waugh, Warrick Capper to Jane Fonda.

As in-house book publicist and publicity manager with the prestigious publishers Hachette and Bloomsbury, he promoted and toured luminaries such as Elizabeth Gilbert, Germaine Greer, Robyn Davidson, Richard Ford, A.C. Grayling, and Jeff Lindsay.

Now Brendan focuses on his own agency, BFredericksPR, to champion books and ideas to media, festival directors, booksellers, and readers.

His agency represents authors and entertainers and provides standout promotion campaigns, and management for publishers and authors across Australia and internationally.

Join us today as he reveals the secrets of the professional publishing world, the ins and outs of book publicity, and what it takes to be the man behind the curtain.

Episode Highlights

How Brendan first broke into the competitive publishing world
The difference between an agent and a publisher
His key tips for pitching your book idea to a publisher
The ins and outs of how publishing contracts work (with numbers!)
What it’s like working with some of the world’s greatest authors like Elizabeth Gilbert and Germaine Greer
How he transitioned from in-house publicist to owning his own agency
Why authors need to be very careful about who they choose as their publicist
The WORST thing you could do when pitching your book to a publisher
The fun stories behind Brendan’s craziest book campaigns
What to do when your pitch gets rejected

And plenty more along the way. Get the resources mentioned in this episode below.