BOW 031: Rising Together – Co-mentoring and Collaboration w/ Marcella Allison
12/17/19 • 55 min
Today's guest hardly needs an introduction. Marcella Allison is not only one of the best copywriters in the world, but an amazing mentor, leader and speaker with over 25 years of experience working with entrepreneurs to help them grow their businesses.
She was the business manager for Carl Solway Gallery, where she helped transform the small Cincinnati gallery into an international art phenomena. As a venture capitalist, she worked with entrepreneurs and founders to help launch dozens of early-stage medical start-ups. As an entrepreneur herself, she built a successful direct response copywriting agency that works with some of the largest financial publishers, alternative health publishers, and supplement manufacturers in the country.
Today, she is a top direct response copywriter, an in-demand copy chief, sought-after mentor, and founder of the (Not So) Secret Order of the Titanides, a supportive community for women entrepreneurs.
Marcella was also awarded the 2018 Copywriter of the Year, by American Writers and Artists Inc. for her outstanding performance record and impact on the copywriting industry. We are delighted to have her on the show today, so let's dive in and hear what she has to say.
Episode Highlights- Marcella's biggest lessons about how to work with artists and creatives
- Why clients should "never live on the writer's money"
- How she translates technical knowledge from clients and gurus into compelling stories
- Why you need to know your hourly rate (even if you don't charge by the hour)
- How to estimate how much you'll when working for royalties
- Why there's no such thing as a lone creative genius
- Her process and philosophy for collaborating creatively with clients
- What it takes TRULY takes to write at the top level in direct response
- What to do when the client hates a piece that you think is great
- How to deal with tough coaches and copy chiefs
- What to do when you need to blow off steam and vent about a project or client
- Marcella’s secret weapon for pulling an all nighter to get the job done
- How Marcella rekindles her creativity when she’s tired or feeling burned out
- How she uses co-mentoring to continually improve her writing, business skills, and overall life
Today's guest hardly needs an introduction. Marcella Allison is not only one of the best copywriters in the world, but an amazing mentor, leader and speaker with over 25 years of experience working with entrepreneurs to help them grow their businesses.
She was the business manager for Carl Solway Gallery, where she helped transform the small Cincinnati gallery into an international art phenomena. As a venture capitalist, she worked with entrepreneurs and founders to help launch dozens of early-stage medical start-ups. As an entrepreneur herself, she built a successful direct response copywriting agency that works with some of the largest financial publishers, alternative health publishers, and supplement manufacturers in the country.
Today, she is a top direct response copywriter, an in-demand copy chief, sought-after mentor, and founder of the (Not So) Secret Order of the Titanides, a supportive community for women entrepreneurs.
Marcella was also awarded the 2018 Copywriter of the Year, by American Writers and Artists Inc. for her outstanding performance record and impact on the copywriting industry. We are delighted to have her on the show today, so let's dive in and hear what she has to say.
Episode Highlights- Marcella's biggest lessons about how to work with artists and creatives
- Why clients should "never live on the writer's money"
- How she translates technical knowledge from clients and gurus into compelling stories
- Why you need to know your hourly rate (even if you don't charge by the hour)
- How to estimate how much you'll when working for royalties
- Why there's no such thing as a lone creative genius
- Her process and philosophy for collaborating creatively with clients
- What it takes TRULY takes to write at the top level in direct response
- What to do when the client hates a piece that you think is great
- How to deal with tough coaches and copy chiefs
- What to do when you need to blow off steam and vent about a project or client
- Marcella’s secret weapon for pulling an all nighter to get the job done
- How Marcella rekindles her creativity when she’s tired or feeling burned out
- How she uses co-mentoring to continually improve her writing, business skills, and overall life
Previous Episode
BOW 030: Storytelling Strategy w/ Kyle Gray
Kyle Gray is an entrepreneur, story strategist and author. He helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience.
We first met Kyle back in Asia when we were all on the ground there trying to figure out how to make a living with our writing. Since then, we've run into each other all over the globe.
In the past few years, Kyle has worked with thousands of entrepreneurs and dozens of companies you know, published two books, started a podcast, and more. So we are very excited to dig into all his experience on how timeless storytelling combined with modern marketing can transform your business.
Episode Highlights- How Kyle went from creative songwriter to master storyteller
- The strategy behind great stories that capture our attention
- How to use stories to transform your business no matter what type of writing you're into
- The key elements of a powerful story
- How to use emotion and imagination as business tools
- Kyle's tips for creating stories that sell
- How to design one clear path to sales with your stories
- The biggest storytelling mistakes writers make
Next Episode
We’ve Been Drinking w/Laura and Rachel
For something a little different this week, Laura and I would love to invite you to join our “couch chat” as we reflect on the biggest challenges and lessons from 2019. We’re both chillin’ together and talking business in South Florida this week, so we grabbed a glass of wine and cozied up on the couch to bring you ‘behind the scenes’ on the conversations we’ve been having in private for most of this year.
Join us as we dig into this year’s biggest business shifts, and get personal about our own challenges and growth.
Episode Highlights- The biggest shifts Laura and Rachel have made in their businesses this year
- What they learned launching this podcast (and what they would change next time)
- What we learned in our businesses that we DON’T want to take into 2020
- Where we’re taking our businesses next year (and how it’s changing from how we do business now)
- How to deal with money blocks that keep you from achieving your goals
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